Helsing | Competitive Intelligence Profile

Helsing is a new type of security and artificial intelligence company focused on protecting liberal democracies through advanced...


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Helsing is a new type of security and artificial intelligence company focused on protecting liberal democracies through advanced AI solutions. The company aims to achieve global technology leadership in real-time information processing, turning unstructured sensor data into actionable intelligence for democratic governments. With a commitment to democratic values, Helsing develops software-based capabilities that enhance national security and defense.

Website
Size
201-500 employees
Industry
Software Development

🛍️ Helsing Product and Pricing Intelligence →

📅 Helsing Event Participations →

⚖️ Helsing Regulatory Intelligence →

👔 Helsing Management and Leadership Team →

⚔️ Helsing Alternatives and Competitors →

💼 Helsing Hiring and Layoffs →

🤝 Helsing Partnerships, Clients and Vendors →

📈 Helsing Financial Performance, Fundraising, M&A →


🛍️ Helsing Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Helsing developed the CA-1 Europa drone, which Germany unveiled on September 26.
  • Helsing unveiled its UCAV: CA-1 Europa on September 25, 2025.
  • Helsing presented the autonomous combat aircraft CA-1 Europa in a press release on 25 September 2025.


📅 Helsing Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Helsing USA partners with Apex Defense for a 2026 conference where Helsing's Jennifer McArdle will discuss countering undersea threats and protecting critical infrastructure.
  • Helsing exhibited at DSEI in London, generating significant interest in its work on transforming European defense.
  • Helsing sponsored the IISS Prague Defence Summit, where it was recognized as a flag bearer for Europe's new defence industry.

⚖️ Helsing Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Helsing Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Helsing Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Preligens
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  • Mind Foundry
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  • Improbable
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  • BAE Systems
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  • Lockheed Martin
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  • RTX
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  • Spear AI
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  • ControlRooms.ai
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  • SydeLabs
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  • Apex
  • |
  • Zulu Defence Systems Pvt Ltd
  • |
  • Labrys Technologies
  • |
  • Sigma Defense Systems
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  • Siralab Robotics Srl
  • |
  • Avalor AI
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  • Comand AI
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  • Sidecar
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  • HeyJobs
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  • Covariant
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  • HIVERY
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  • NEUCHIPS
  • |
  • Priceloop
  • |
  • Workist
  • |
  • CrossEngage


💼 Helsing Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Helsing hired Johannes Boie, former editor-in-chief at BILD and WELT AM SONNTAG, as Chief Marketing Officer (CMO).
  • Johannes Boie, former editor of BILD and WELT AM SONNTAG, joined Helsing as Chief Marketing and Communications Officer on August 1.
  • Helsing appointed Dr. Michael Schwekutsch as EVP Physical Products to scale manufacturing of HX-2, SG-1, and upcoming systems, leveraging his experience from Tesla, Apple, and Archer Aviation.


🤝 Helsing Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Helsing and Blue Ocean are combining forces to enhance AI-driven autonomous systems for countering subsea threats for European navies and AUKUS members.
  • Helsing and Systematic announced a partnership to enable one soldier to operate multiple uncrewed systems for mass precision strike and sensing.
  • Helsing and Systematic partnered at DSEI 2025 to integrate Helsing's AI systems with Systematic's SitaWare suite for faster data exchange between ISR UAVs and Helsing's HX-2 loitering munitions.


📈 Helsing Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Helsing announced on October 8 that it will acquire Australian underwater drone maker Blue Ocean to integrate its hardware and manufacturing capabilities with Helsing's AI for faster development of autonomous underwater drones, as stated by maritime general manager Amelia Gould.
  • Helsing announced on October 8 that it is acquiring Blue Ocean Monitoring Ltd, a specialist in autonomous underwater vehicles, to accelerate its maritime defence programme.
  • Helsing bought an aircraft manufacturer and may enter the competition for unmanned air combat systems, according to internal documents.


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