Helsing | Competitive Intelligence Profile
Helsing is a new type of security and artificial intelligence company focused on protecting liberal democracies through advanced...
Helsing is a new type of security and artificial intelligence company focused on protecting liberal democracies through advanced AI solutions. The company aims to achieve global technology leadership in real-time information processing, turning unstructured sensor data into actionable intelligence for democratic governments. With a commitment to democratic values, Helsing develops software-based capabilities that enhance national security and defense.
🛍️ Helsing Product and Pricing Intelligence →
📅 Helsing Event Participations →
⚖️ Helsing Regulatory Intelligence →
👔 Helsing Management and Leadership Team →
⚔️ Helsing Alternatives and Competitors →
💼 Helsing Hiring and Layoffs →
🤝 Helsing Partnerships, Clients and Vendors →
📈 Helsing Financial Performance, Fundraising, M&A →
🛍️ Helsing Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Helsing is developing unmanned underwater vehicles, targeting a market where the German Navy plans to increase orders, as stated by CEO Gundbert Scherf.
- Helsing co-founder Niklas Köhler reported successful tests of an AI agent in the cockpit of a Swedish Gripen E fighter jet.
- Helsing plans to build long-range drone bombers that could replace traditional fighter jets, as revealed by internal documents from May 2025.
📅 Helsing Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Gundbert Scherf, CEO of Helsing, shared insights on AI-driven systems transforming battlefield decision-making at a defense sector event.
- Helsing showcased its AI-driven drones and software at its first Media Day on July 17, emphasizing resilience and local production.
- Helsing will participate in the Brave1 Defense Tech Valley summit in Lviv, Ukraine, on September 16-17.
⚖️ Helsing Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Helsing Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of Strategy & Operations / Chief of Staff
[email protected] -
Chief Security Officer bei Helsing[email protected]
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UK Security Officer[email protected]
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Co-founder & President Helsing[email protected]
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Co-founder and Co-CEO[email protected]
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Co-Founder and Co-CEO[email protected]
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Director AI[email protected]
⚔️ Helsing Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 Helsing Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Helsing hired Johannes Boie, former editor-in-chief at BILD and WELT AM SONNTAG, as Chief Marketing Officer (CMO).
- Johannes Boie, former editor of BILD and WELT AM SONNTAG, joined Helsing as Chief Marketing and Communications Officer on August 1.
- Helsing appointed Dr. Michael Schwekutsch as EVP Physical Products to scale manufacturing of HX-2, SG-1, and upcoming systems, leveraging his experience from Tesla, Apple, and Archer Aviation.
🤝 Helsing Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Helsing plans to develop a new German combat drone with recently acquired aircraft manufacturer Grob, but the project is still in the design phase.
- Helsing and Saab advance Project Beyond to install AI on Gripen E fighter jets.
- Helsing supported the British Army on Project ASGARD by embedding technicians to accelerate the goal of doubling fighting power using AI, as stated by Mike Wilmot, Partnerships and Programmes at Helsing.
📈 Helsing Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Helsing bought an aircraft manufacturer and may enter the competition for unmanned air combat systems, according to internal documents.
- Taylor Wessing advised General Catalyst, Lightspeed, and Accel on Helsing's €600 million financing on July 17.
- Helsing raised €600 million in June and partnered with Mistral AI in February to work on unmanned aircraft with Airbus.
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