GoTo | Competitive Intelligence Profile
GoTo is a software as a service (SaaS) company based in Boston, Massachusetts, specializing in cloud communications and IT support...

GoTo is a software as a service (SaaS) company based in Boston, Massachusetts, specializing in cloud communications and IT support solutions. It offers products like GoTo Connect for business communication, LogMeIn Rescue for IT support, GoTo Webinar for collaboration, and others, targeting businesses of all sizes with secure, reliable, and AI-enabled tools to enhance productivity and customer support.
🛍️ GoTo Product and Pricing Intelligence →
📅 GoTo Event Participations →
⚖️ GoTo Regulatory Intelligence →
👔 GoTo Management and Leadership Team →
⚔️ GoTo Alternatives and Competitors →
💼 GoTo Hiring and Layoffs →
🤝 GoTo Partnerships, Clients and Vendors →
📈 GoTo Financial Performance, Fundraising, M&A →

🛍️ GoTo Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- GoTo announced LogMeIn Resolve, an AI-powered workspace that combines endpoint management, helpdesk, remote support, and asset management to resolve tickets quickly.
- GoTo was named a Leader in the IDC MarketScape 2025/26 for Worldwide Unified Endpoint Management Software for SMBs and a Major Player in four other IDC MarketScape UEM reports, as noted by Phil Hochmuth, Research Vice President at IDC, and Joseph George, General Manager of IT Solutions Group at GoTo.
- GoTo's Damon Covey shares how AI can streamline customer interactions and improve lead management for dealerships.
📅 GoTo Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- GoTo's Senior Sales Manager Jenna Caffrey invites IT teams and MSPs to a webinar on December 17 featuring Michael Gutierrez and James Abercrombie to see how the LogMeIn Data Protection Suite powered by Acronis simplifies endpoint management, backup, and recovery.
⚖️ GoTo Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 GoTo Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected]
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Chief Financial Officer
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CEO
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Chief Executive Officer
[email protected]
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CEO
[email protected]
⚔️ GoTo Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Unitel Voice |
- MightyCall |
- RingCentral |
- Nextiva |
- 8x8 |
- Ooma |
- VirtualPBX |
- Vonage |
- Dialpad |
- Zoom |
- Webex |
- Bitrix24 |
- RingEX |
- 3CX |
- Mitel |
- Dialpad Connect |
- Functions |
- JustCall |
- Dixa |
- Five9 |
- Talkdesk |
- Zendesk |
- OpenPhone |
- Aircall |
- Freshdesk Contact Center |
- LinkLive |
- Fuze |
- Adobe Connect |
- Mobile Text Alerts |
- Klaviyo |
- SplitMetrics |
- SlickText |
- SimpleTexting |
- Textedly |
- Chekkit

💼 GoTo Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Shaun Crowder joins GoTo as Senior Channel Manager in the United States, previously Senior Global Partner Manager MSP at Broadvoice.
🤝 GoTo Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 GoTo Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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