LastPass | Competitive Intelligence Profile
LastPass is a leader in password and identity management, making it easier to log in to life and work. Trusted by 100,000 businesses...
LastPass is a leader in password and identity management, making it easier to log in to life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. It offers a range of products including personal and business password management solutions, with features like dark web monitoring, secure credential sharing, and multi-factor authentication.
🛍️ LastPass Product and Pricing Intelligence →
📅 LastPass Event Participations →
⚖️ LastPass Regulatory Intelligence →
👔 LastPass Management and Leadership Team →
⚔️ LastPass Alternatives and Competitors →
💼 LastPass Hiring and Layoffs →
🤝 LastPass Partnerships, Clients and Vendors →
📈 LastPass Financial Performance, Fundraising, M&A →
🛍️ LastPass Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- LastPass launched SaaS Protect, enabling admins to create usage rules to allow, warn, or block SaaS apps to reduce Shadow IT and Shadow AI risks.
- LastPass launched SaaS Monitoring to detect employee logins using personal emails beyond corporate domains.
- LastPass rolled out mobile autofill updates on iOS and Android, including Fill Any Item and TOTP autofill for Business customers, to streamline logins, checkouts, and form fills.
📅 LastPass Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- LastPass will attend Black Hat USA 2026 in Las Vegas next month to discuss security trends and access management.
- LastPass is hosting a live event on July 1, 2026, to share insights on AI-driven phishing attacks and identity exploitation across AMER, EMEA, and APAC.
- LastPass offers complimentary ChannelCon 2026 passes for ITSP and MSP partners on August 3-5 in San Diego.
⚖️ LastPass Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Canadians affected by the 2022 LastPass data breach have until June 23, 2026, to file a claim for a share of a US$3 million class-action settlement.
👔 LastPass Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected] -
Chief Financial Officer[email protected]
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Chief Secure Technology Officer (CTO & CSO)[email protected]
⚔️ LastPass Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Dashlane |
- Keeper |
- 1Password |
- Specops Software |
- ManageEngine |
- Dell Password Manager |
- Bitwarden |
- Zoho Vault |
- NordPass |
- LogMeOnce |
- Cisco Duo |
- RoboForm |
- Sticky Password |
- Norton Password Manager |
- KeePass
💼 LastPass Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Scott Olivares joined LastPass as Sr. Director of Growth in the United States, previously serving as Head of Web Growth at Cloudflare.
- Brandon Beverly joined LastPass as Director, Americas Channel Sales in the United States, previously serving as Director, Channel Sales - North America at Azul.
- LastPass is hiring a Principal Business Information Security Officer in Canada (Remote) to lead and mature its risk advisory function and scale its BISO-aligned advisory model.
🤝 LastPass Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- LastPass partnered with Secon Cyber to help organizations improve credential hygiene, gain visibility into Shadow IT, and enforce consistent access policies.
- LastPass partners with Hallo, whose CISO Roy Sandbergen notes rising cyber risks and password-related breaches, to help customers adopt centralized password management via the MSP Partner Program.
- LastPass standardized AI tooling by rolling out Claude to its entire ~200-person engineering team, achieving a 30-40% reduction in delivery lifecycle and top teams moving two to three times faster, as measured through a partnership with Jellyfish.
📈 LastPass Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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