Gooten | Competitive Intelligence Profile

Gooten is a print-on-demand company that offers smart supply chain solutions for brands looking to scale their eCommerce operations....


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Gooten is a print-on-demand company that offers smart supply chain solutions for brands looking to scale their eCommerce operations. They operate a smart supply chain for brands that are looking to optimize their eCommerce business with on-demand manufacturing, combining proprietary technology and operational expertise with a global network of manufacturing partners.

Website
Size
51-200 employees
Industry
Technology, Information and Internet
Specialities
Technology, Product Fulfillment, E-Commerce, shopify, print on demand, drop ship, etsy, Store Integration, WooCommerce, Order fulfillment

🛍️ Gooten Product and Pricing Intelligence →

📅 Gooten Event Participations →

⚖️ Gooten Regulatory Intelligence →

👔 Gooten Management and Leadership Team →

⚔️ Gooten Alternatives and Competitors →

💼 Gooten Hiring and Layoffs →

🤝 Gooten Partnerships, Clients and Vendors →

📈 Gooten Financial Performance, Fundraising, M&A →


🛍️ Gooten Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Gooten has rebranded its API to 'Gooten Custom API: Seamless Print-on-Demand Integrations' across its platform.
  • Gooten has introduced two new lifestyle mockups for their best-selling woven blankets, available for free in the product hub.
  • Gooten is integrated as a print-on-demand fulfillment service in the scanme.baby project, which combines QR-code T-shirts with personalized digital profiles.


📅 Gooten Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Gooten's leadership team, including CEO Brian Rainey and President Maddy Alcala, will attend the FESPA Global Print Expo to discuss innovations in the print-on-demand industry.
  • Gooten's leadership team, including CEO Brian Rainey and President Maddy Alcala, will attend Konnections by Kornit Digital in Miami from April 27 to 29.
  • Maddy Alcala, President of Gooten, expressed excitement for the Dscoop Edge event in Long Beach happening May 14-17.

⚖️ Gooten Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Gooten Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Gooten Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Printful
  • |
  • Printify
  • |
  • Gelato
  • |
  • Spocket
  • |
  • Vistaprint
  • |
  • MOO
  • |
  • Design Huddle
  • |
  • PFL Direct Mail Platform
  • |
  • Prodigi
  • |
  • Teelaunch


💼 Gooten Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Sam Peglow has left Gooten, where he served as Customer Success Manager, to join FindLaw as Team Manager, Client Management in the United States.


🤝 Gooten Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 Gooten Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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