Gen | Competitive Intelligence Profile
Gen is a global leader in cybersecurity, dedicated to empowering Digital Freedom through its trusted consumer brands, including Norton,...
Gen is a global leader in cybersecurity, dedicated to empowering Digital Freedom through its trusted consumer brands, including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. The company serves nearly 500 million users across more than 150 countries, providing award-winning products and services in cybersecurity, online privacy, and identity protection. Gen is a Fortune 500 company and is dual headquartered in Tempe, Arizona, and Prague, Czech Republic.
🛍️ Gen Product and Pricing Intelligence →
📅 Gen Event Participations →
⚖️ Gen Regulatory Intelligence →
👔 Gen Management and Leadership Team →
⚔️ Gen Alternatives and Competitors →
💼 Gen Hiring and Layoffs →
🤝 Gen Partnerships, Clients and Vendors →
📈 Gen Financial Performance, Fundraising, M&A →
🛍️ Gen Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Gen's Product Growth Manager Jan Rážek reported on March 11 that the company successfully implemented opt-out price increases for Norton 360 mobile app renewals, leading to double-digit revenue growth per user with minimal customer loss.
- Gen integrated Trellis' Savvy platform into its Engine Marketplace on March 10 to enhance insurance shopping with more transparency, efficiency, and personalization.
- Gen released an open-source tool called Sage on March 9 that intercepts AI agent commands, URLs, and file writes to block malware, phishing, and supply-chain attacks, with Siggi Stefnisson, Cyber Safety CTO of Gen, noting a shift where AI assistants become persistent insider threats.
📅 Gen Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Gen's CEO Vincent Pilette and CFO Natalie Derse will participate in a fireside chat at the Morgan Stanley Technology, Media & Telecom Conference on March 3.
- Gen's Stuart Rowe will speak about AI-powered payment recovery at a webinar on January 29.
- Andrew Pidcock, Head of AI Innovation & Post Production at Malka (part of Gen), led a session at the AI Summit New York about turning AI prototypes into scaled creative impact.
⚖️ Gen Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Gen agreed to a $9.95 million settlement on March 4, 2026 to resolve a class action lawsuit alleging it sent prerecorded calls in violation of the Telephone Consumer Protection Act.
- Gen Digital settled a robocall case for about $10 million, with a lawyer clarifying the calls were identity theft alerts for LifeLock customers, not marketing, and the company must now use the FCC's Reassigned Numbers Database.
- The Federal Circuit will hear a case in January over a nine-figure patent judgment against cybersecurity company Gen Digital tied to a contempt finding against a major law firm that represented it.
👔 Gen Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Non Executive Director
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Chief Executive Officer[email protected]
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CFO[email protected]
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Managing Director
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Ceo[email protected]
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Chief Executive Officer
⚔️ Gen Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Atlassian |
- Trade Desk |
- Snowflake |
- NetEase |
- Datadog |
- Electronic Arts |
- HubSpot |
- Veeva Systems |
- Cloudflare |
- Zscaler |
- Spera |
- At-Bay |
- Coalition |
- nortonlifelock.com |
- nlok-my.sharepoint.com |
- avast.com |
- 2gosoftware.co.uk |
- MicroAccounting |
- Faye Business Systems Group |
- OneSix |
- Check Point Software Technologies Ltd. |
- monday.com Ltd. |
- CyberArk Software Ltd. |
- GitLab Inc. |
- SentinelOne, Inc. |
- Apple |
- Equifax |
- Bitdefender |
- Bracur Group |
- Heaps by Augeo |
- Follow |
- Heritage Landscape Supply Group |
- SolarWinds |
- GoSecure |
- Qualys |
- Security Compass |
- NSFOCUS
💼 Gen Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Chris Stephens, previously Head of IA at Gen in the United States, has left to become Sr. Director, Tech and Cyber Audit at Early Warning®.
- Sandra Y. left Gen as Head of Strategy, Services & Inside Sales and joined SimpliSafe as Chief Customer Officer in the United States.
- Sravani Patel joined Gen as Director of Agentic AI in the United States.
🤝 Gen Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Gen's Norton brand partners with A1 Telekom Austria Group to enhance cyber safety for customers.
- Gen partnered with Vercel to provide automated security audits for skills.sh on February 17, 2026.
- Gen partners with Vercel to bring independent safety verification to the AI skills ecosystem through its Agent Trust Hub, which will evaluate and classify skills as Safe, Low Risk, High Risk, or Critical Risk.
📈 Gen Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Gen acquired Trellis on March 11 to integrate its Savvy platform into Engine by Gen, enhancing AI-powered insurance matching with machine learning recommendations, real-time marketplace bidding, conversational AI, and licensed advisor support.
- Gen acquired Trellis to expand its Secure Financial Wellness marketplace into insurance categories using Trellis's AI-powered Savvy platform, as announced by Chris Schellens, Head of Operations & Strategic Initiatives at Gen, and Vincent Pilette, Chairman and CEO at Gen.
- Gen acquired Trellis to enhance AI-powered insurance recommendations in its Engine financial marketplace, as stated by Travis Witteveen, General Manager of Gen's Trust-Based Solutions.
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