FREENOW | Competitive Intelligence Profile
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe, offering various mobility services...
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe, offering various mobility services such as taxis, Ride (PHV), Carsharing, eScooters, eBikes, eMopeds, and public transport. The company aims to make urban mobility more efficient and sustainable by aggregating numerous mobility brands. FREENOW is available in 9 markets and over 150 cities, backed by the BMW Group and Mercedes-Benz Mobility.
🛍️ FREENOW Product and Pricing Intelligence →
📅 FREENOW Event Participations →
⚖️ FREENOW Regulatory Intelligence →
👔 FREENOW Management and Leadership Team →
⚔️ FREENOW Alternatives and Competitors →
💼 FREENOW Hiring and Layoffs →
🤝 FREENOW Partnerships, Clients and Vendors →
📈 FREENOW Financial Performance, Fundraising, M&A →
🛍️ FREENOW Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- FREENOW by Lyft announced a robotaxi project in Hamburg on January 29, 2026, with support from the city and plans to collaborate with local taxi companies and integrate with public transport.
- FREENOW by Lyft launched its Saver Fleet in Dublin, cutting passenger fares by up to 15% and offering a 50% discount for new users in Ireland, with Danny O’Gorman, General Manager at FREENOW by Lyft Ireland, stating it aims to increase passenger volume and driver earnings.
- FREENOW's CFO Lennart Zipfel discussed leading the company through its acquisition by Lyft in a Raconteur interview on November 25.
📅 FREENOW Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Aspasia Topalidou, General Manager of FREENOW, represented the company at the Newsauto Talks mobility conference in Athens, discussing sustainable urban travel solutions and reinforcing its position as the top taxi app in Greece.
- FREENOW CEO Thomas Zimmermann spoke at the Machine Summit about autonomous vehicles coexisting with human drivers in a hybrid mobility model during Web Summit 2025.
- FREENOW participated in the POLIS network Annual Conference in Utrecht, hosting discussions with Lyft Urban Solutions about bringing value to European mobility.
⚖️ FREENOW Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- FREENOW's General Manager for UK & Ireland Danny O'Gorman urged the Irish government to oppose taxi deregulation, address hidden VAT liabilities for drivers, and prioritize safety measures during a presentation to the Oireachtas Transport Committee.
👔 FREENOW Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Vice President of Product
[email protected] -
CEO[email protected]
⚔️ FREENOW Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Cabify |
- Bolt |
- Forus Taxi |
- Careem |
- Gett |
- Uber |
- Taxi Times |
- Taxi Heute |
- Taxi Berlin |
- Blox Move |
- Grab |
- Ola |
- Yubo |
- Moovit
💼 FREENOW Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Berkay Guzey left FREENOW as Head of Growth Marketing in Germany to become Director of Growth Revenue at iubenda.
- FREENOW's Chief Operating Officer Aram Sargsyan announced on January 12 that the company is hiring for roles including Head of Digital Marketing, Head of Marketplace Product, and Public Affairs Manager to support its growth in 2026.
- FREENOW is hiring a Head of Digital Marketing in Spain, focusing on driving user acquisition and app growth across European markets.
🤝 FREENOW Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- FREENOW by Lyft and the City of Hamburg signed a memorandum of understanding to develop a framework for integrating Level 4 autonomous vehicles into the city's taxi sector, marking Germany's first collaboration between a municipality and a private company on AV integration guidelines.
- FREENOW by Lyft and the Free and Hanseatic City of Hamburg signed a Memorandum of Understanding to use robotaxis, as announced by Alexander Mönch, with thanks to Senator Anjes Tjarks and Dirk Ritter.
- Checkout.com partners with FREENOW to provide digital payments across all nine European markets, enhancing payment reliability and customer experience.
📈 FREENOW Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Lyft acquired FREENOW in 2025, marking a significant shift for the company.
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