FREENOW | Competitive Intelligence Profile
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe, offering various mobility services...
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe, offering various mobility services such as taxis, Ride (PHV), Carsharing, eScooters, eBikes, eMopeds, and public transport. The company aims to make urban mobility more efficient and sustainable by aggregating numerous mobility brands. FREENOW is available in 9 markets and over 150 cities, backed by the BMW Group and Mercedes-Benz Mobility.
🛍️ FREENOW Product and Pricing Intelligence →
📅 FREENOW Event Participations →
⚖️ FREENOW Regulatory Intelligence →
👔 FREENOW Management and Leadership Team →
⚔️ FREENOW Alternatives and Competitors →
💼 FREENOW Hiring and Layoffs →
🤝 FREENOW Partnerships, Clients and Vendors →
📈 FREENOW Financial Performance, Fundraising, M&A →
🛍️ FREENOW Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- FREENOW chooses Madrid to present its new brand image.
- FREENOW launched a fixed-price model for taxi rides in Salzburg, allowing passengers to book at a set price within a defined corridor, as explained by Alexander Mönch, President of FREENOW by Lyft Germany and Austria.
- FREENOW launched an outdoor campaign in Madrid on October 14, 2025, rebranding as FREENOW by Lyft and featuring Almudena del Mar Muñoz, Country Marketing Lead of FREENOW by Lyft.
📅 FREENOW Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- FREENOW CEO Thomas Zimmermann spoke at the Machine Summit about autonomous vehicles coexisting with human drivers in a hybrid mobility model during Web Summit 2025.
- FREENOW hosts a Prosecco Reception with SAP Concur at the GBTA event on November 11.
- FREENOW will present an update on FREENOW for Business at the GBTA Europe conference in Hamburg from November 10-12.
⚖️ FREENOW Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- FREENOW's General Manager for Greece Aspasia Topalidou participated in the Greek Parliamentary Committee on Technology & Mobility to discuss mobility platforms and regulatory challenges.
👔 FREENOW Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Vice President of Product
[email protected] -
CEO[email protected]
⚔️ FREENOW Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Cabify |
- Bolt |
- Forus Taxi |
- Careem |
- Gett |
- Uber |
- Taxi Times |
- Taxi Heute |
- Taxi Berlin |
- Blox Move |
- Grab |
- Ola |
- Yubo |
- Moovit
💼 FREENOW Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- FREENOW is hiring for 66 jobs across the EU, including roles like Chief of Staff to the CEO in Hamburg and Customer Care Executive in Athens.
- Peter Haberrecker joined FREENOW's senior management team as Executive Vice President, working directly with CEO Thomas Zimmermann.
- Mariana Ramalho joined FREENOW as Head of B2B Marketing in Spain, previously Head of B2B Marketing and Inbound Motion at Preply.
🤝 FREENOW Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- FREENOW partners with Lighthouse for the Blind of Greece to cover taxi rides for people with visual impairments, enhancing their mobility and access to daily activities.
- FREENOW partners with BYD to add 50 hybrid and electric vehicles to its fleet in Warsaw in September 2025, with plans to expand to hundreds more across major Polish cities in the next six months.
- FREENOW partners with Primer Music Festival 2025 to offer special gifts for taxi trips by typing 'PRIMER' in the app.
📈 FREENOW Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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