FREENOW | Competitive Intelligence Profile
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe, offering various mobility services...
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe, offering various mobility services such as taxis, Ride (PHV), Carsharing, eScooters, eBikes, eMopeds, and public transport. The company aims to make urban mobility more efficient and sustainable by aggregating numerous mobility brands. FREENOW is available in 9 markets and over 150 cities, backed by the BMW Group and Mercedes-Benz Mobility.
🛍️ FREENOW Product and Pricing Intelligence →
📅 FREENOW Event Participations →
⚖️ FREENOW Regulatory Intelligence →
👔 FREENOW Management and Leadership Team →
⚔️ FREENOW Alternatives and Competitors →
💼 FREENOW Hiring and Layoffs →
🤝 FREENOW Partnerships, Clients and Vendors →
📈 FREENOW Financial Performance, Fundraising, M&A →
🛍️ FREENOW Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- FREENOW chooses Madrid to present its new brand image.
- FREENOW's CFO Lennart Zipfel discussed leading the company through its acquisition by Lyft in a Raconteur interview on November 25.
- FREENOW launched a report on November 29 calling for urgent action to protect taxi drivers in Ireland, revealing that 31% feel unsafe and 64% end shifts early due to safety fears.
📅 FREENOW Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Aspasia Topalidou, General Manager of FREENOW, represented the company at the Newsauto Talks mobility conference in Athens, discussing sustainable urban travel solutions and reinforcing its position as the top taxi app in Greece.
- FREENOW CEO Thomas Zimmermann spoke at the Machine Summit about autonomous vehicles coexisting with human drivers in a hybrid mobility model during Web Summit 2025.
- FREENOW hosts a Prosecco Reception with SAP Concur at the GBTA event on November 11.
⚖️ FREENOW Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- FREENOW's General Manager for Greece Aspasia Topalidou participated in the Greek Parliamentary Committee on Technology & Mobility to discuss mobility platforms and regulatory challenges.
👔 FREENOW Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Vice President of Product
[email protected] -
CEO[email protected]
⚔️ FREENOW Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Cabify |
- Bolt |
- Forus Taxi |
- Careem |
- Gett |
- Uber |
- Taxi Times |
- Taxi Heute |
- Taxi Berlin |
- Blox Move |
- Grab |
- Ola |
- Yubo |
- Moovit
💼 FREENOW Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Berkay Guzey left FREENOW as Head of Growth Marketing in Germany to become Director of Growth Revenue at iubenda.
- FREENOW's Chief Operating Officer Aram Sargsyan announced on January 12 that the company is hiring for roles including Head of Digital Marketing, Head of Marketplace Product, and Public Affairs Manager to support its growth in 2026.
- FREENOW is hiring a Head of Digital Marketing in Spain, focusing on driving user acquisition and app growth across European markets.
🤝 FREENOW Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- FREENOW partners with TK to trial a digital booking system for medical transport in Hamburg, allowing insured individuals to plan and book journeys via smartphone.
- Lyft plans to launch dozens of Baidu Apollo Go RT6 robotaxis on the FREENOW platform in London in 2026, pending TfL approval, as part of a hybrid network with human drivers.
- Lyft plans to test dozens of Baidu's Apollo Go autonomous vehicles on the FREENOW platform in London next year, marking the first deployment of this technology in the UK and wider region, as announced by Lyft chief executive David Risher.
📈 FREENOW Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Lyft acquired FREENOW in 2025, marking a significant shift for the company.
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