FREENOW | Competitive Intelligence Profile
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe, offering various mobility services...
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe, offering various mobility services such as taxis, Ride (PHV), Carsharing, eScooters, eBikes, eMopeds, and public transport. The company aims to make urban mobility more efficient and sustainable by aggregating numerous mobility brands. FREENOW is available in 9 markets and over 150 cities, backed by the BMW Group and Mercedes-Benz Mobility.
🛍️ FREENOW Product and Pricing Intelligence →
📅 FREENOW Event Participations →
⚖️ FREENOW Regulatory Intelligence →
👔 FREENOW Management and Leadership Team →
⚔️ FREENOW Alternatives and Competitors →
💼 FREENOW Hiring and Layoffs →
🤝 FREENOW Partnerships, Clients and Vendors →
📈 FREENOW Financial Performance, Fundraising, M&A →
🛍️ FREENOW Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- FREENOW expanded its service to Huelva and Punta Umbría on July 17, offering taxi rides through its app.
- FREENOW announces a financial subsidy starting August 1, 2025, to support aspiring black cab drivers in London, covering tuition, application, examination, and licensing fees, as stated by Danny O'Gorman, UK General Manager at FREENOW.
- FREENOW expands its services to more cities and islands in Greece, including Rethymno, Patras, and Chios, offering taxi rides across the country.
📅 FREENOW Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- FREENOW hosted a panel at their Hamburg HQ during the UITP Summit on June 19, discussing taxis' role in future public transport with industry leaders and policymakers.
- FREENOW's CEO Thomas Zimmermann attended the European Tech Alliance Tech Summit in Brussels, advocating for simplified EU digital regulations and discussing urban mobility challenges.
- FREENOW's team for Business showcased their corporate travel solutions at BTSEurope on June 25.
⚖️ FREENOW Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- FREENOW drivers protested against Munich's minimum fare regulations on July 24, supporting fair pay for drivers.
- FREENOW praised Frankfurt's new agreement with ride-hailing platforms to prevent illegal rides, calling it a significant step for fairness in the rental car market.
- Italian trade union USB called a strike on May 28th due to the 'improper use' of licenses by private car hire companies like FREENOW.
👔 FREENOW Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Vice President of Product
[email protected] -
CEO[email protected]
⚔️ FREENOW Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Cabify |
- Bolt |
- Forus Taxi |
- Careem |
- Gett |
- Uber |
- Taxi Times |
- Taxi Heute |
- Taxi Berlin |
- Blox Move |
- Grab |
- Ola |
- Yubo |
- Moovit
💼 FREENOW Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Dr Ulrich Quay, Chairman of the Supervisory Board at FREENOW in Netherlands, leaves to become Partner at NATO Innovation Fund (NIF).
- FREENOW's VP Technology Tim Ossenfort announced a reboot of the search for a Director of Data with a focus on AI strategy to strengthen the company's data foundation alongside new partners from Lyft.
- Nour Rasamny, Head of Operations UK at FREENOW in United Kingdom, left to join Octopus Energy as Director of Operations - Heating.
🤝 FREENOW Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- FREENOW partnered with Miles & More to let business travelers earn miles for every euro spent on eligible rides.
- FREENOW joins Lyft to enhance mobility in Italy with advanced technology and broader coverage, as announced by Paolo Ceccarelli, Italy Country Lead at FREENOW.
- FREENOW drivers in several European countries will get 5-10% discounts on Autodoc car parts starting July 7, 2025, as part of a new partnership.
📈 FREENOW Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Lyft completed its acquisition of FREENOW, as discussed by Jeremy Bird, EVP of Driver Experience at Lyft, on The Rideshare Guy podcast.
- Lyft buys FREENOW for 169 million euros to expand in Europe.
- FREENOW's General Manager for UK & Ireland, Danny O'Gorman, discussed the company's €175 million acquisition in Ireland, highlighting its strategic importance.
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