FREENOW | Competitive Intelligence Profile
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe, offering various mobility services...
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe, offering various mobility services such as taxis, Ride (PHV), Carsharing, eScooters, eBikes, eMopeds, and public transport. The company aims to make urban mobility more efficient and sustainable by aggregating numerous mobility brands. FREENOW is available in 9 markets and over 150 cities, backed by the BMW Group and Mercedes-Benz Mobility.
🛍️ FREENOW Product and Pricing Intelligence →
📅 FREENOW Event Participations →
⚖️ FREENOW Regulatory Intelligence →
👔 FREENOW Management and Leadership Team →
⚔️ FREENOW Alternatives and Competitors →
💼 FREENOW Hiring and Layoffs →
🤝 FREENOW Partnerships, Clients and Vendors →
📈 FREENOW Financial Performance, Fundraising, M&A →
🛍️ FREENOW Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- FREENOW introduced fixed pricing for taxi rides in Duisburg and Hannover starting September 1, 2025, as announced by Alexander Mönch, President Germany and Austria at FREENOW.
- FREENOW expands its German service by integrating Bird's fleet of 3,350 electric scooters in Munich, Würzburg, and Reutlingen, marking Bird's return to the German market.
- FREENOW expanded its service to Huelva and Punta Umbría on July 17, offering taxi rides through its app.
📅 FREENOW Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- FREENOW hosted a panel at their Hamburg HQ during the UITP Summit on June 19, discussing taxis' role in future public transport with industry leaders and policymakers.
- FREENOW's CEO Thomas Zimmermann attended the European Tech Alliance Tech Summit in Brussels, advocating for simplified EU digital regulations and discussing urban mobility challenges.
- Ara Salbashian, Head of Digital Marketing at FREENOW, will speak at Growth Phestival on September 9th about optimizing creatives across channels and audiences.
⚖️ FREENOW Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- FREENOW drivers protested against Munich's minimum fare regulations on July 24, supporting fair pay for drivers.
- FREENOW praised Frankfurt's new agreement with ride-hailing platforms to prevent illegal rides, calling it a significant step for fairness in the rental car market.
👔 FREENOW Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Vice President of Product
[email protected] -
CEO[email protected]
⚔️ FREENOW Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Cabify |
- Bolt |
- Forus Taxi |
- Careem |
- Gett |
- Uber |
- Taxi Times |
- Taxi Heute |
- Taxi Berlin |
- Blox Move |
- Grab |
- Ola |
- Yubo |
- Moovit
💼 FREENOW Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Dr Ulrich Quay, Chairman of the Supervisory Board at FREENOW in Netherlands, leaves to become Partner at NATO Innovation Fund (NIF).
- Andreas Maier left FREENOW as General Manager in Germany to become Chief Revenue Officer at Storage24, previously holding the same position at FREENOW.
- FREENOW's VP Technology Tim Ossenfort announced a reboot of the search for a Director of Data with a focus on AI strategy to strengthen the company's data foundation alongside new partners from Lyft.
🤝 FREENOW Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- FREENOW partners with Primer Music Festival 2025 to offer special gifts for taxi trips by typing 'PRIMER' in the app.
- FREENOW partnered with Miles & More to let business travelers earn miles for every euro spent on eligible rides.
- FREENOW joins Lyft to enhance mobility in Italy with advanced technology and broader coverage, as announced by Paolo Ceccarelli, Italy Country Lead at FREENOW.
📈 FREENOW Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Lyft completed its acquisition of FREENOW, as discussed by Jeremy Bird, EVP of Driver Experience at Lyft, on The Rideshare Guy podcast.
- Lyft buys FREENOW for 169 million euros to expand in Europe.
- FREENOW announced a significant new financial subsidy.
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