FREENOW | Competitive Intelligence Profile
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe, offering various mobility services...
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe, offering various mobility services such as taxis, Ride (PHV), Carsharing, eScooters, eBikes, eMopeds, and public transport. The company aims to make urban mobility more efficient and sustainable by aggregating numerous mobility brands. FREENOW is available in 9 markets and over 150 cities, backed by the BMW Group and Mercedes-Benz Mobility.
🛍️ FREENOW Product and Pricing Intelligence →
📅 FREENOW Event Participations →
⚖️ FREENOW Regulatory Intelligence →
👔 FREENOW Management and Leadership Team →
⚔️ FREENOW Alternatives and Competitors →
💼 FREENOW Hiring and Layoffs →
🤝 FREENOW Partnerships, Clients and Vendors →
📈 FREENOW Financial Performance, Fundraising, M&A →
🛍️ FREENOW Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- FREENOW has introduced a new fee to improve taxi availability outside city centers by expanding search radius, sending additional driver notifications, and offering financial incentives to drivers.
- FREENOW has introduced optional fixed fares for Black Cab journeys starting outside Central London to increase demand and support driver earnings.
- FREENOW launched in Glasgow, offering new users 50% off their first two taxi rides with the code GLASGOW, in collaboration with Saltire Private Hire.
📅 FREENOW Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- At MWC Barcelona 4YFN, FREENOW's COO Aram Sargsyan emphasized that while AI and connectivity are transforming mobility, taxis will remain essential due to their irreplaceable human touch.
- On March 7, FREENOW's COO Aram Sargsyan participated in a panel at MWC Barcelona 4YFN discussing the impact of data, AI, and connectivity on urban mobility.
- FREENOW served as the official mobility partner for Thessaloniki Comic Convention from May 9-11, achieving a 50% increase in taxi rides compared to last year.
⚖️ FREENOW Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Italian trade union USB called a strike on May 28th due to the 'improper use' of licenses by private car hire companies like FREENOW.
- Danny O’Gorman, General Manager at FREENOW Ireland, announced that FREENOW is pleased with the approval to extend the ten-year vehicle age limit for taxis registered in 2015.
- FREENOW successfully defended against a baseless patent infringement lawsuit by Idx, resulting in a court ruling that condemned Idx for reckless litigation and lack of legal rigor.
👔 FREENOW Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Vice President of Product
[email protected] -
CEO[email protected]
⚔️ FREENOW Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Cabify |
- Bolt |
- Forus Taxi |
- Careem |
- Gett |
- Uber |
- Taxi Times |
- Taxi Heute |
- Taxi Berlin |
- Blox Move |
- Grab |
- Ola |
- Yubo |
- Moovit
💼 FREENOW Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- FREENOW's Chief People Officer, Marlot van der Wal, announced initiatives to support women in the workplace, including partnerships to diversify candidate pipelines and gender-neutral hiring practices.
- FREENOW announced the appointment of Tony as a key figure in their operations in major cities like Rome and Milan on May 22, 2025.
- Danny O'Gorman has been appointed as FREENOW's UK General Manager to strengthen and expand the company's taxi services and support the Black Cab trade.
🤝 FREENOW Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- FREENOW has partnered with OUIGO to offer a seamless multimodal travel experience by integrating taxi services with high-speed train travel, allowing users to book discounted taxi rides through the FREENOW app after purchasing an OUIGO train ticket.
- FREENOW has partnered with Bird to integrate nearly 16,000 e-scooters and e-bikes into its app across Italy, Spain, and France.
- FREENOW has formed a strategic partnership with We Serve to integrate its taxi services into We Serve's platform, enhancing mobility solutions for accommodation visitors in Greece.
📈 FREENOW Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- FREENOW's General Manager for UK & Ireland, Danny O'Gorman, discussed the company's €175 million acquisition in Ireland, highlighting its strategic importance.
- Lyft is reportedly in talks to acquire FREENOW from BMW and Mercedes, with the deal nearing completion.
- BMW and Mercedes-Benz are exploring a sale of FREENOW, valuing the ride-hailing business at up to €500 million, as they refocus on vehicle production and electric vehicles.
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