Fred Perry | Competitive Intelligence Profile
Fred Perry is a British sporting and fashion brand founded in 1952 by triple Wimbledon champion Fred Perry. Known for its iconic...
Fred Perry is a British sporting and fashion brand founded in 1952 by triple Wimbledon champion Fred Perry. Known for its iconic polo shirts, the brand has transcended sportswear to become a staple in streetwear, embraced by various British youth subcultures. The brand emphasizes its heritage and the iconic Laurel Wreath logo, symbolizing a badge of honor. Fred Perry offers a wide range of apparel, footwear, and accessories for men, women, and children, maintaining its original ethos while expanding its product line.
🛍️ Fred Perry Product and Pricing Intelligence →
📅 Fred Perry Event Participations →
⚖️ Fred Perry Regulatory Intelligence →
👔 Fred Perry Management and Leadership Team →
⚔️ Fred Perry Alternatives and Competitors →
💼 Fred Perry Hiring and Layoffs →
🤝 Fred Perry Partnerships, Clients and Vendors →
📈 Fred Perry Financial Performance, Fundraising, M&A →
🛍️ Fred Perry Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Fred Perry and BEAMS release a special edition track jacket in August 2025.
📅 Fred Perry Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Fred Perry Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Fred Perry Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
CEO[email protected]
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European Regional Managing Director
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Executive Director[email protected]
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CEO[email protected]
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CEO[email protected]
⚔️ Fred Perry Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- belstaff.com |
- bensherman.com |
- paulsmith.co.uk |
- diesel.com |
- merc.com |
- boohooMAN |
- ARNE |
- Ted Baker |
- COMMAS |
- Percival Menswear |
- ARKET |
- Lipsy London |
- Mainline Menswear |
- Kukri Sports |
- Tokyo Laundry |
- farfetch.com |
- us.asos.com |
- asos.com |
- Lacoste |
- Ralph Lauren |
- le coq sportif |
- Merc Clothing
💼 Fred Perry Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Fred Perry Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Fred Perry Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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