FOM | Competitive Intelligence Profile
FOM is an educational institution that offers flexible and practical bachelor's and master's degree programs designed for working...
FOM is an educational institution that offers flexible and practical bachelor's and master's degree programs designed for working professionals. The courses are delivered live and digitally from FOM TV studios and on campus, with over 30 study locations available.
🛍️ FOM Product and Pricing Intelligence →
📅 FOM Event Participations →
⚖️ FOM Regulatory Intelligence →
👔 FOM Management and Leadership Team →
⚔️ FOM Alternatives and Competitors →
💼 FOM Hiring and Layoffs →
🤝 FOM Partnerships, Clients and Vendors →
📈 FOM Financial Performance, Fundraising, M&A →
🛍️ FOM Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- FOM launched a redesigned B2B website on June 20, focusing on clearer navigation and partnership benefits for employers.
- FOM offers a dual study program in Social Work starting September 2025 in partnership with Hansestadt Wesel, covering tuition fees and providing a monthly stipend of 1,355.68 €.
- FOM offers a dual study program in Social Work starting September 2025 in partnership with the city of Wesel, covering tuition fees and providing a monthly stipend of 1,355.68 €.
📅 FOM Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- FOM hosts a conference on HR-Tech in training marketing on July 7, 2025, featuring experts like Felix von Zittwitz from Ausbildung.de and Johannes Schulte & Stephan Hansen from VOCANTO GmbH.
- FOM hosts a live panel talk in Essen and online on June 20, featuring CEOs and experts discussing AI's impact on jobs, human roles, and future skills.
- FOM hosts the Ausbildungskonferenz 2025 on July 7 in Essen, focusing on HR-Tech and innovative strategies for talent acquisition and retention in vocational training.
⚖️ FOM Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Professor Amort from FOM Hochschule suggests that legal adjustments could benefit both consumers and companies.
👔 FOM Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ FOM Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- fernuni-hagen.de |
- oc-digital.de |
- hs-fresenius.de |
- akad.de |
- hochschulkompass.de
💼 FOM Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Florian S. has left FOM, where he served as Personalleiter Headquarter EMEA/ Senior HR Manager in Germany, to join BIRKENSTOCK as Director HR Plant Operations after previously working at Adient.
- Prof. Dr. Sebastian Serfas has left FOM as Professor of Accounting & Finance and Director of Studies in Germany to join Handwerkskammer für Oberfranken as Member of the Executive Management of the Bavarian Chamber of Crafts in Upper Franconia.
- FOM is currently seeking an Operational Head of Accounts Receivable/Collections in Germany.
🤝 FOM Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- FOM offers a dual study program in sales with ALDI Nord in Essen starting 2025.
- FOM signed a collaboration agreement with Real Academia de Medicina y Cirugía de Sevilla on June 3 to advance specialized health and law education, as announced by FOM's general director Lucía Sala Silveira.
- On May 27, FOM College Karlsruhe partnered with Social Matching to provide career advice in social and health care.
📈 FOM Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- The average annual salary for a lecturer at FOM is €67,400, with a range from €31,000 to €78,800 based on experience, education, and location.
- FOM remains the second largest university in Germany by student numbers, following IU Internationale Hochschule.
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