FOM | Competitive Intelligence Profile
FOM is an educational institution that offers flexible and practical bachelor's and master's degree programs designed for working...

FOM is an educational institution that offers flexible and practical bachelor's and master's degree programs designed for working professionals. The courses are delivered live and digitally from FOM TV studios and on campus, with over 30 study locations available.
🛍️ FOM Product and Pricing Intelligence →
📅 FOM Event Participations →
⚖️ FOM Regulatory Intelligence →
👔 FOM Management and Leadership Team →
⚔️ FOM Alternatives and Competitors →
💼 FOM Hiring and Layoffs →
🤝 FOM Partnerships, Clients and Vendors →
📈 FOM Financial Performance, Fundraising, M&A →

🛍️ FOM Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- FOM launches a new part-time Master's program 'Industrial Data Analytics & Künstliche Intelligenz' in collaboration with RWTH Aachen and TH Köln, starting September.
- FOM Hochschule in Kassel offers a 3.5-year dual study program combined with a two-year IHK apprenticeship in industrial management starting August 1, 2026.
- FOM launched a redesigned B2B website on June 20, focusing on clearer navigation and partnership benefits for employers.
📅 FOM Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- FOM will host a free MINT-Parkour event from August 13-15, 2025, offering practical insights into MINT studies for recent school graduates.
- FOM University of Applied Sciences for Economics and Management celebrates 10 years of its 'eHealth & Society' event, featuring discussions with Prof. Manfred Cassens, Prof. Thomas Städter, and Dr. Nicole Groene.
- FOM hosts a free business breakfast in Munich on July 8 to discuss how leadership changes with crises, digital tools, and new expectations.
⚖️ FOM Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Professor Amort from FOM Hochschule suggests that legal adjustments could benefit both consumers and companies.
👔 FOM Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ FOM Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- fernuni-hagen.de |
- oc-digital.de |
- hs-fresenius.de |
- akad.de |
- hochschulkompass.de

💼 FOM Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- FOM is hiring a HR Business Partner (m/f/d) in Germany.
- FOM is hiring a Professor for Social Work in Germany.
- FOM Hochschule für Oekonomie & Management pays its commercial employees an average salary of 36,400 euros per year, with a range from 26,300 to 50,600 euros.
🤝 FOM Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- FOM offers a dual study program in Business Administration in partnership with apoBank, covering all tuition fees.
- FOM partners with Ebner Stolz to offer a dual master's program in Cyber Security Management starting February 2026 in Cologne, Frankfurt, or Stuttgart.
- FOM partners with LASE to offer dual study programs combining vocational training with bachelor's degrees.
📈 FOM Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- FOM Hochschule has yearly revenue of $10 - 50M and employs 100 - 250 people.
- The average annual salary for a lecturer at FOM is €67,400, with a range from €31,000 to €78,800 based on experience, education, and location.
- FOM remains the second largest university in Germany by student numbers, following IU Internationale Hochschule.
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