FLYERALARM | Competitive Intelligence Profile

FLYERALARM is one of Germany's largest e-commerce companies in the B2B sector, founded in 2002 in Würzburg. They offer a wide range...


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FLYERALARM logo

FLYERALARM is one of Germany's largest e-commerce companies in the B2B sector, founded in 2002 in Würzburg. They offer a wide range of print and promotional products, digital services, and marketing solutions for businesses both online and offline. With over 2,000 employees across eight locations in Germany, FLYERALARM serves more than 1.5 million customers in 13 countries.

Website
Headquarters
Würzburg, Bavaria
Size
1001-5000 employees
Industry
Marketing Services
Specialities
Onlinedruckerei, Druckprodukte, Marketingprodukte, Marketingdienstleistungen, Werbetechnik, Werbemittel, Kleidung, Textilien, Aufkleber, Etiketten, Verpackungen, Flyer, Faltblätter, Visitenkarten, Poster, Magazine, Kalender, Briefpapier, Karten

🛍️ FLYERALARM Product and Pricing Intelligence →

📅 FLYERALARM Event Participations →

⚖️ FLYERALARM Regulatory Intelligence →

👔 FLYERALARM Management and Leadership Team →

⚔️ FLYERALARM Alternatives and Competitors →

💼 FLYERALARM Hiring and Layoffs →

🤝 FLYERALARM Partnerships, Clients and Vendors →

📈 FLYERALARM Financial Performance, Fundraising, M&A →


🛍️ FLYERALARM Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • FLYERALARM is offering customizable mymuesli cereal packs with branded lid inserts as promotional gifts.
  • FLYERALARM is offering customizable 'Black Coffee' drink packs made from 100% Arabica beans in recyclable Tetra Paks, ideal for promotional use at events.
  • FLYERALARM launched new Coffee Bags, designed by Patrick Krüger, for easy coffee enjoyment on the go.


📅 FLYERALARM Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • FLYERALARM will showcase their exhibition stand at Vacatium in the tectake Arena, Würzburg on June 24-25.
  • On June 3, 2025, FLYERALARM sponsored the Businettes Female Founders Summit in Berlin, where Chief Commercial Officer Simone Nierhaus participated in a B2B panel discussion.
  • FLYERALARM's CCO Simone Nierhaus emphasized the importance of partnerships for supporting startups at the Businettes Female Founders Summit, where the company showcased its tailored marketing and printing solutions.

⚖️ FLYERALARM Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • FLYERALARM Industries has joined the Association for Print and Media in Bavaria (VDMB) to strengthen its commitment to the print industry.

👔 FLYERALARM Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ FLYERALARM Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • wir-machen-druck.de
  • |
  • saxoprint.de
  • |
  • vistaprint.de
  • |
  • print24.com
  • |
  • Exaprint
  • |
  • PixartPrinting
  • |
  • Laserline
  • |
  • IprintOnline
  • |
  • aufkleberdrucker24.de
  • |
  • bannerkoenig.de
  • |
  • avery-zweckform.com


💼 FLYERALARM Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • FLYERALARM is hiring a legal expert specializing in commercial and corporate law to advise management and colleagues, draft contracts, and address legal business issues.
  • FLYERALARM announced that their trainees Marie and Benjamin are participating in the Erasmus exchange program in 2025.
  • FLYERALARM is hiring for positions like Haustechniker and Maschinenführer in Kesselsdorf to support their production and logistics operations.


🤝 FLYERALARM Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • FLYERALARM sports has partnered with Sport-Club Eltersdorf to provide equipment and training materials for the entire club for the next three years.
  • FLYERALARM has partnered with Europe Media as their exclusive Media Center for 2025-2026 to enhance brand awareness in Italy through a strategic communication plan.
  • FLYERALARM has partnered with Giovanni Muciaccia as a brand ambassador to enhance its presence in Italy with a multichannel campaign starting in April 2025.


📈 FLYERALARM Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • FLYERALARM is among the top 6 online printing companies in the D/A/CH region, contributing to a combined revenue of 2.56 billion euros.


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