Fanatics | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles,...


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Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles, and sports betting. The company offers a wide range of products including jerseys, apparel, and memorabilia for fans of various sports leagues and teams. With a strong e-commerce presence and numerous retail locations, Fanatics aims to enhance the fan experience by providing a comprehensive platform for buying, collecting, and betting on sports.

Website
Headquarters
New York, NY
Size
10,001+ employees
Industry
Technology, Information and Internet
Specialities
E-Commerce, Merchandising, Internet, Wholesale, Retail, Sport, Collectibles, Betting & Gaming, Mobile, Tech, Online Retail, In-Venue Retail

🛍️ Fanatics Product and Pricing News →

👔 Fanatics CEO, Management and Leadership Team →

⚔️ Fanatics Alternatives and Competitors →

💼 Fanatics Hiring and Layoffs →

🤖 Fanatics Developer, Integration and Automation News →

📈 Fanatics Financials, Fundraising and Valuation News →

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🛍️ Fanatics Product and Pricing News

  • Fanatics is showcasing new retail innovations including RFID technology and an eShop for suites at Oriole Park at Camden Yards for Media Day 2025.
  • Fanatics is launching the first edition of NHL #Emanate with early access on March 27 and a product drop from April 1-3.
  • Fanatics Betting and Gaming, LLC is facing a lawsuit filed by Kathleen Wilson in the Louisiana Middle District Court for alleged fraud, case number 3:25-cv-00249, as of March 25, 2025.
  • Fanatics will launch a new project in the 2025 MLB season featuring six players wearing unique gold MLB logo jerseys, with plans to sell player jerseys and limited edition cards.
  • Fanatics launched the HEYDUDE x MLB Collection featuring seven MLB teams on March 25.

  • Fanatics will start selling Athlete Autographs & Photo Ops on April 7 for VIPs and April 10 for general admission.
  • Fanatics launched the new Houston Astros City Connect jerseys on their app.
  • Fanatics and the Washington Nationals unveiled a reimagined retail experience at Nationals Park, marking the first comprehensive remodel in 10 years.

👔 Fanatics CEO, Management and Leadership Team


⚔️ Fanatics Alternatives and Competitors

  • Zazzle
  • |
  • FanPrint
  • |
  • Dick's Sporting Goods
  • |
  • Amazon
  • |
  • FanBasis
  • |
  • lids.com
  • |
  • rallyhouse.com
  • |
  • fansedge.com
  • |
  • nflshop.com
  • |
  • Academy Sports + Outdoors
  • |
  • Genesco
  • |
  • Big 5 Sporting Goods
  • |
  • Cabela's
  • |
  • Mitchell & Ness Nostalgia
  • |
  • Collectabillia

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💼 Fanatics Hiring and Layoffs

  • Edward Hartman has left Fanatics as Chief Strategy Officer - Media to join Hard Rock Digital as Managing Director - Head of Corporate Development in the United States.
  • Andrew Jarvie has joined Fanatics as Senior Director, Measurement in Canada, previously serving as Head of Verticals, Marketing Science at Snap Inc.
  • Crista Botticello has joined Fanatics as Director, Event Retail Design & Planning in the United States, previously serving as Manager, Transport Project Management at FIFA World Cup 2026™ - Canada, Mexico and the United States.
  • Mirna Mott has left Fanatics as Director, SOX Compliance and Financial Controls to join Dream Finders Homes as Senior Director, Internal Audit in the United States.
  • Josh Winkler has left Fanatics as SVP, Global Partner Solutions in the United States to join Boats Group as Head of OEM / Strategic Partnerships.

  • Fabian Ribari has joined Fanatics as Vice President Finance International in the United States, previously serving as Senior Director Wholesale Finance North America at adidas.
  • Mike Krezwick has joined Fanatics as Sr. Director Retail Event Planning & Operations from his previous role as Director of Special Projects at Rank + Rally in the United States.
  • Elena Searcy has joined Fanatics as Director of Product Design in the United States, previously holding the same position at PlayVS.

🤖 Fanatics Developer, Integration and Automation News

  • Fanatics is partnering with the NHL Alumni Association to launch the Honour the Past collection at the NHL Shop NYC on March 20.
  • Fanatics' Japanese subsidiary partnered with MLB to open the largest-ever MLB official store at Tokyo Dome for the MLB Tokyo Series 2025, featuring a wide range of official merchandise.
  • Fanatics launched the Fanatics Ticket Marketplace through a partnership with Ticketmaster, allowing users to buy resale tickets on the Fanatics app alongside other sports merchandise.
  • Fanatics has become an official partner with the NBA Store as of March 3, 2025.
  • Fanatics signed a five-year strategic partnership with the State of Qatar, including a sponsorship for Fanatics Fest starting June 20-22, 2025, in New York City.

  • Fanatics has partnered with Kevin Durant's sports media brand Boardroom to launch a professional development program for athletes at Fanatics Fest 2025 in New York from June 20-22.
  • Fanatics launched 'Chapter: Next,' a professional development program for athletes, in partnership with Boardroom.
  • Fanatics partnered with Winston Retail to create game-day displays for the College National Championship fan event in Atlanta.

📈 Fanatics Financials, Fundraising and Valuation News

  • Tom Brady will acquire a 50% stake in CardVault, a sports card and memorabilia retailer, as announced by Fanatics Collectibles.
  • Fanatics set a new record for merchandise sales within 24 hours after the Philadelphia Eagles' Super Bowl win, surpassing the previous record held by the Dodgers.
  • Fanatics Sportsbook achieved significant growth in 2024, increasing its U.S. market share from 0.5% to 5% and ranking third in the market, according to COO Scot McClintic.
  • In 2024, Fanatics Italy set new records for revenue and profit, secured a long-term partnership with Juventus, expanded retail operations, and achieved record e-commerce growth.
  • Fanatics CEO Michael Rubin discussed the company's M&A deals, growth outlook, and venture into sports betting on 'Squawk Box.'


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