Fanatics | Competitive Intelligence Profile
Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles,...
Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles, and sports betting. The company offers a wide range of products including jerseys, apparel, and memorabilia for fans of various sports leagues and teams. With a strong e-commerce presence and numerous retail locations, Fanatics aims to enhance the fan experience by providing a comprehensive platform for buying, collecting, and betting on sports.
🛍️ Fanatics Product and Pricing Intelligence →
📅 Fanatics Event Participations →
⚖️ Fanatics Regulatory Intelligence →
👔 Fanatics Management and Leadership Team →
⚔️ Fanatics Alternatives and Competitors →
💼 Fanatics Hiring and Layoffs →
🤝 Fanatics Partnerships, Clients and Vendors →
📈 Fanatics Financial Performance, Fundraising, M&A →
🛍️ Fanatics Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Fanatics partnered with designer Vashtie to release a limited run of 100 jackets honoring the WNBA champion Las Vegas Aces on October 17.
- David Arrigo collaborates with Fanatics to release over 20 new hand-painted MLB jerseys, including a Yankees jersey for Aaron Judge, exclusively through Fanatics.
- Fanatics and Topps launched the 'Three Kings' program on October 9 to reward collectors who acquire a player's three best rookie cards with a custom 1/1 card, as stated by Fanatics head of collector relations Nick Connolly.
📅 Fanatics Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Fanatics Events CEO Lance Fensterman announced that Fanatics Fest will expand to four days from July 16-19 in 2026 at the Javits Center to capitalize on the nearby FIFA World Cup final.
- Jeremi Gorman, Chief Revenue Officer of Fanatics Advertising, will participate in Advertising Week New York events to discuss how brands can use sports fandom to drive growth.
- Fanatics CEO Michael Rubin will deliver the keynote at NRF 2026 on January 11-13, 2026 in New York City.
⚖️ Fanatics Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Fanatics appeals its trademark case to the Australian High Court.
- Fanatics faces an antitrust lawsuit from Panini that could reshape the nearly $50 billion trading card industry.
- Samantha Menzer filed a contract lawsuit against Fanatics Holdings, Inc. and related entities in the U.S. District Court for the Southern District of New York on September 5, 2025.
👔 Fanatics Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Financial Officer
[email protected] -
Chief Product Officer
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Chief Business Officer[email protected]
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Chief Revenue Officer Italy[email protected]
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Chief Technology Officer[email protected]
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Chief Trading Officer[email protected]
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Chief Technology & Product Officer[email protected]
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President[email protected]
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Vice President Of Engineering[email protected]
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Vice President, Head of Payments, Fanatics[email protected]
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Vice President, Talent Acquisition[email protected]
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Vice President of Engineering[email protected]
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Vice President Operations[email protected]
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Senior Vice President[email protected]
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Vice President Of Engineering, Fanatics Betting & Gaming[email protected]
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CEO[email protected]
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Chief Executive Officer
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CEO Fanatics Events[email protected]
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CEO Fanatics Vertical Brands[email protected]
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Chief People Officer[email protected]
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CFO Fanatics Italy[email protected]
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Senior Vice President & CFO, Global eCommerce & IVR[email protected]
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Brand CFO[email protected]
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CTO[email protected]
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Vice President Retail Design & Venue Implementation[email protected]
⚔️ Fanatics Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Zazzle |
- FanPrint |
- Dick's Sporting Goods |
- Amazon |
- FanBasis |
- lids.com |
- rallyhouse.com |
- fansedge.com |
- nflshop.com |
- Academy Sports + Outdoors |
- Genesco |
- Big 5 Sporting Goods |
- Cabela's |
- Mitchell & Ness Nostalgia |
- Collectabillia
💼 Fanatics Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Bastien Renard joined Fanatics as President, EMEA / LatAM, Fanatics Collectibles in the United Kingdom.
- Fanatics appointed former Netflix and Snap ad sales chief Jeremi Gorman to lead its new advertising division, which includes the Fanatics Advertising Network and Sports Video Network.
- Lance Fensterman, CEO of Fanatics Events, joined the company in 2023 after nearly two decades at RX where he launched ReedPop, known for events like New York Comic Con.
🤝 Fanatics Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Fanatics partners with Affirm on October 16, 2025 to offer flexible payment options for sports merchandise with no hidden fees.
- Fanatics announced the Topps x NBA partnership to enhance the collector experience.
- Fanatics announced an exclusive memorabilia partnership with baseball player Paul Skenes on September 18, making it the sole distributor of his autographed merchandise and game-used equipment.
📈 Fanatics Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Fanatics CEO Michael Rubin stated on September 10 that sports betting could account for 40% of the company's profits in five years.
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