Fanatics | Competitive Intelligence Profile
Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles,...
Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles, and sports betting. The company offers a wide range of products including jerseys, apparel, and memorabilia for fans of various sports leagues and teams. With a strong e-commerce presence and numerous retail locations, Fanatics aims to enhance the fan experience by providing a comprehensive platform for buying, collecting, and betting on sports.
🛍️ Fanatics Product and Pricing Intelligence →
📅 Fanatics Event Participations →
⚖️ Fanatics Regulatory Intelligence →
👔 Fanatics Management and Leadership Team →
⚔️ Fanatics Alternatives and Competitors →
💼 Fanatics Hiring and Layoffs →
🤝 Fanatics Partnerships, Clients and Vendors →
📈 Fanatics Financial Performance, Fundraising, M&A →
🛍️ Fanatics Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Fanatics and Kyros built models enabling multiple business units to share a single loyalty currency, FanCash, across e-commerce, live events, sports betting, and collectibles.
- Fanatics and Complex released an exclusive
League Collection on July 8, blending BLACKPINK's style with MLB and NBA themes. - Fanatics released a 'Superman' clothing collection in collaboration with DC Comics on July 6, 2025, featuring items like varsity jackets and hoodies priced from £30 to £150.
📅 Fanatics Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Fanatics hosted NFL stars Julian Edelman, Cam Jordan, CJ Stroud, and Bryce Young at Fanatics Fest 2025, with coverage available on ESPN+ and ESPN's YouTube channel.
- Fanatics Sportsbook sponsors a casual Friday event with Jeff and Shawn, promoting its app for betting.
- Fanatics hosted its Athlete Immersion Program for NBA, NFL, and NHL players in New York City, featuring workshops with CEOs like Goldman Sachs' David Solomon and Fanatics founder Michael Rubin.
⚖️ Fanatics Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Fanatics Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
-
Chief Financial Officer
[email protected] -
Chief Product Officer
-
Chief Business Officer[email protected]
-
Chief Revenue Officer Italy[email protected]
-
Chief Technology Officer[email protected]
-
Chief Trading Officer[email protected]
-
Chief Technology & Product Officer[email protected]
-
President[email protected]
-
Vice President Of Engineering[email protected]
-
Vice President, Head of Payments, Fanatics[email protected]
-
Vice President, Talent Acquisition[email protected]
-
Vice President of Engineering[email protected]
-
Vice President Operations[email protected]
-
Senior Vice President[email protected]
-
Vice President Of Engineering, Fanatics Betting & Gaming[email protected]
-
CEO[email protected]
-
Chief Executive Officer
-
CEO Fanatics Events[email protected]
-
CEO Fanatics Vertical Brands[email protected]
-
Chief People Officer[email protected]
-
CFO Fanatics Italy[email protected]
-
Senior Vice President & CFO, Global eCommerce & IVR[email protected]
-
Brand CFO[email protected]
-
CTO[email protected]
-
Vice President Retail Design & Venue Implementation[email protected]
⚔️ Fanatics Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Zazzle |
- FanPrint |
- Dick's Sporting Goods |
- Amazon |
- FanBasis |
- lids.com |
- rallyhouse.com |
- fansedge.com |
- nflshop.com |
- Academy Sports + Outdoors |
- Genesco |
- Big 5 Sporting Goods |
- Cabela's |
- Mitchell & Ness Nostalgia |
- Collectabillia
💼 Fanatics Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Fanatics concluded its third ILDP cohort, featuring guest speakers including Jeremi Gorman, Fanatics Strategic Advisor, and CEO Michael Rubin.
- Fanatics appointed Executive Vice President and Chief Financial Officer Glenn H. S. to its Board of Directors.
- Andrew Newland joins Fanatics as Director, Strategy Analytics in the United States, previously Director, Digital Marketing Analytics at MGM Resorts International.
🤝 Fanatics Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Fanatics partnered with DC Comics to launch the Superman x Fanatics Collegiate apparel collection, featuring varsity jackets, jerseys, and hoodies inspired by Superman, available exclusively through Fanatics UK.
- BYU freshman AJ Dybantsa signed an eight-figure NIL deal with Fanatics Collectibles.
- Fanatics expanded its deal with the FA to exclusively manage UEFA's e-commerce and licensing rights through 2028, potentially adding over $100 million in annual revenue.
📈 Fanatics Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Fanatics set an international sales record by selling more PSG merchandise in 12 hours after their Champions League win than in the previous three months combined.
- Fanatics has increased its market share in US sports betting from 5.2% to 6.7% in the last quarter, ranking first in Uptime according to Bettormetrics analysis.
People also viewed
- KAYAK |
- Trevco |
- Printful |
- Mad Engine |
- DiscoverCars.com |
- SIXT |
- TSC Miami |
- Rentcars |
- Wisecars |
- Goldcar |
- Quick Instagram Hacks for Market Intelligence & Competitive Positioning |
- Thrifty Car Rental
Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.
Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.
Outthink. Outpace. Outperform. #RivalSense