Fanatics | Competitive Intelligence Profile

Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles,...


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Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles, and sports betting. The company offers a wide range of products including jerseys, apparel, and memorabilia for fans of various sports leagues and teams. With a strong e-commerce presence and numerous retail locations, Fanatics aims to enhance the fan experience by providing a comprehensive platform for buying, collecting, and betting on sports.

Website
Headquarters
New York, NY
Size
10,001+ employees
Industry
Technology, Information and Internet
Specialities
E-Commerce, Merchandising, Internet, Wholesale, Retail, Sport, Collectibles, Betting & Gaming, Mobile, Tech, Online Retail, In-Venue Retail

🛍️ Fanatics Product and Pricing Intelligence →

📅 Fanatics Event Participations →

⚖️ Fanatics Regulatory Intelligence →

👔 Fanatics Management and Leadership Team →

⚔️ Fanatics Alternatives and Competitors →

💼 Fanatics Hiring and Layoffs →

🤝 Fanatics Partnerships, Clients and Vendors →

📈 Fanatics Financial Performance, Fundraising, M&A →


🛍️ Fanatics Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Fanatics accelerates expansion in Australia and New Zealand by signing eight new partnerships in two years and expanding its product offerings with rebel sport.
  • Fanatics and YETI launched a new NFL merchandise collection on August 21, 2025.
  • Fanatics and YETI announced a strategic collaboration on August 21 to expand the offering of officially licensed drinkware and coolers with 27 new team color options across NFL, NCAA, MLB, and NHL products.


📅 Fanatics Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Michael Rubin, CEO of Fanatics, hosted Fanatics Fest at New York's Javits Center, drawing 125,000 attendees over three days.
  • Fanatics hosted a Premier League event featuring football legends and current stars, including Rio Ferdinand and Alan Shearer, alongside activations like EA FC and live Pack Battles.
  • Fanatics Sportsbook hosts Fantasy Football Draft Parties at PeoplesBank Arena from August 8 to September 4, 2025.

⚖️ Fanatics Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • A New York federal judge on August 19 dismissed the retaliation claim in a parental leave lawsuit against Fanatics but allowed the interference claim to proceed.
  • Fanatics faces an antitrust lawsuit filed by Sean Auld, Daniel Enriquez, Ryan Meuse, and Edgar Nava in the U.S. District Court for the Southern District of New York on August 18, 2025.
  • Fanatics faces an antitrust lawsuit alleging its exclusive deals with leagues and unions led to artificially high trading card prices, but the company calls the claims baseless.

👔 Fanatics Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Fanatics Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Zazzle
  • |
  • FanPrint
  • |
  • Dick's Sporting Goods
  • |
  • Amazon
  • |
  • FanBasis
  • |
  • lids.com
  • |
  • rallyhouse.com
  • |
  • fansedge.com
  • |
  • nflshop.com
  • |
  • Academy Sports + Outdoors
  • |
  • Genesco
  • |
  • Big 5 Sporting Goods
  • |
  • Cabela's
  • |
  • Mitchell & Ness Nostalgia
  • |
  • Collectabillia


💼 Fanatics Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Lance Fensterman, CEO of Fanatics Events, joined the company in 2023 after nearly two decades at RX where he launched ReedPop, known for events like New York Comic Con.
  • Fanatics concluded its third ILDP cohort, featuring guest speakers including Jeremi Gorman, Fanatics Strategic Advisor, and CEO Michael Rubin.
  • Tony Grech, previously Vice President, Finance Technology at Fanatics in the United States, has left to become Managing Director at Deloitte.


🤝 Fanatics Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Fanatics collaborates with YETI on a new project.
  • Fanatics collaborated with STAHLS’ to offer custom jerseys at the 2025 MLB All-Star Week in Atlanta.
  • Fanatics expanded its partnership with Big Blue United to launch a tailored storefront for fans on July 30.


📈 Fanatics Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Fanatics set an international sales record by selling more PSG merchandise in 12 hours after their Champions League win than in the previous three months combined.


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