Fanatics | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles,...


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Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles, and sports betting. The company offers a wide range of products including jerseys, apparel, and memorabilia for fans of various sports leagues and teams. With a strong e-commerce presence and numerous retail locations, Fanatics aims to enhance the fan experience by providing a comprehensive platform for buying, collecting, and betting on sports.

Website
Headquarters
New York, NY
Size
10,001+ employees
Industry
Technology, Information and Internet
Specialities
E-Commerce, Merchandising, Internet, Wholesale, Retail, Sport, Collectibles, Betting & Gaming, Mobile, Tech, Online Retail, In-Venue Retail

🛍️ Fanatics Product and Pricing News →

👔 Fanatics CEO, Management and Leadership Team →

⚔️ Fanatics Alternatives and Competitors →

💼 Fanatics Hiring and Layoffs →

🤖 Fanatics Developer, Integration and Automation News →

📈 Fanatics Financials, Fundraising and Valuation News →

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🛍️ Fanatics Product and Pricing News

  • Fanatics Authentic announced an autographed game-used jersey from the March 31, 2024 game against the St. Louis Cardinals as part of their first Ohtani Signature Collection.
  • Fanatics is now offering the new Campus Legends collaboration with Roots Of Fight, available at their stores.
  • Fanatics is now offering the Roots of Fight Campus Legends collection featuring Bill Russell.
  • Fanatics and Castore Sportswear launched a new matchday clothing collection to commemorate Goodison Park's legacy.
  • Fanatics launched the Emanate 2024 collection featuring hand-signed and numbered MLB player collectibles.

  • Fanatics debuted their Super Bowl Championship gear for Eagles fans on Broad Street on February 10.
  • Fanatics released the Star Wars Galactic Antiquities premium trading card set featuring art from 50 artists worldwide, including Alex Mines.
  • Fanatics, as the official retail partner to the NFL and Nike product partner, is preparing for the 2026 NFL game at MCG stadium in Australia, a key growth market.

👔 Fanatics CEO, Management and Leadership Team


⚔️ Fanatics Alternatives and Competitors

  • Zazzle
  • |
  • FanPrint
  • |
  • Dick's Sporting Goods
  • |
  • Amazon
  • |
  • FanBasis
  • |
  • lids.com
  • |
  • rallyhouse.com
  • |
  • fansedge.com
  • |
  • nflshop.com
  • |
  • Academy Sports + Outdoors
  • |
  • Genesco
  • |
  • Big 5 Sporting Goods
  • |
  • Cabela's
  • |
  • Mitchell & Ness Nostalgia
  • |
  • Collectabillia

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💼 Fanatics Hiring and Layoffs

  • Edward Hartman has left Fanatics as Chief Strategy Officer - Media to join Hard Rock Digital as Managing Director - Head of Corporate Development in the United States.
  • Ramana Thumu has left Fanatics as Chief Technology & Product Officer to join Expedia Group as Chief Technology Officer in the United States.
  • Hector Guzman has joined Fanatics as Senior Director of Retail Operations in the United States, previously serving as District Manager at Academy Sports + Outdoors.
  • Derek Russell has joined Fanatics as Director, VIP Strategy and Growth in the United States.
  • Lesley Hicks, PHR has joined Fanatics as Director, PBP - Contractor in the United States, previously serving as Director, People Experience at StockX.

  • Marie Alison B. joined Fanatics as a Guest Lecturer in the United States, previously serving as Senior Vice President of Product & Operations at VeriTV.
  • Sether Hanson has joined Fanatics as Director, Strategy and Operations | Fanatics Betting & Gaming from the position of Senior Manager at Casey Quirk in the United States.
  • Ryan Cummings has joined Fanatics as Director - Affiliate Partnerships in England, previously serving as Head of Affiliates & Commercial Partnerships at Myprotein.

🤖 Fanatics Developer, Integration and Automation News

  • Fanatics has partnered with Kevin Durant's sports media brand Boardroom to launch a professional development program for athletes at Fanatics Fest 2025 in New York from June 20-22.
  • Fanatics launched 'Chapter: Next,' a professional development program for athletes, in partnership with Boardroom.
  • Fanatics partnered with Winston Retail to create game-day displays for the College National Championship fan event in Atlanta.
  • Fanatics partnered with 17 Los Angeles sports teams to sell 'LA Strong' t-shirts for wildfire relief efforts, as discussed by CEO Michael Rubin.
  • Fanatics partnered with 15 Los Angeles sports teams to sell #LAStrong apparel, donating all proceeds to the LA Fire Department and American Red Cross in response to wildfires.

  • Fanatics partners with the NFL Players Association to launch a debut collection for the new sports apparel brand Offseason Brand.
  • Fanatics has partnered with Fluent, Inc. to enhance revenue opportunities and customer engagement through commerce media solutions.
  • Fanatics signed a top-rated college football quarterback from the Oregon Ducks, who has won a Heisman Trophy and a National Championship with Ohio State.

📈 Fanatics Financials, Fundraising and Valuation News

  • Tom Brady will acquire a 50% stake in CardVault, a sports card and memorabilia retailer, as announced by Fanatics Collectibles.
  • Fanatics acquired GearGoneWrong approximately a year ago.
  • Fanatics set a new record for merchandise sales within 24 hours after the Philadelphia Eagles' Super Bowl win, surpassing the previous record held by the Dodgers.
  • Fanatics Sportsbook achieved significant growth in 2024, increasing its U.S. market share from 0.5% to 5% and ranking third in the market, according to COO Scot McClintic.
  • In 2024, Fanatics Italy set new records for revenue and profit, secured a long-term partnership with Juventus, expanded retail operations, and achieved record e-commerce growth.


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