Fanatics | Competitive Intelligence Profile
Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles,...
Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles, and sports betting. The company offers a wide range of products including jerseys, apparel, and memorabilia for fans of various sports leagues and teams. With a strong e-commerce presence and numerous retail locations, Fanatics aims to enhance the fan experience by providing a comprehensive platform for buying, collecting, and betting on sports.
🛍️ Fanatics Product and Pricing Intelligence →
📅 Fanatics Event Participations →
⚖️ Fanatics Regulatory Intelligence →
👔 Fanatics Management and Leadership Team →
⚔️ Fanatics Alternatives and Competitors →
💼 Fanatics Hiring and Layoffs →
🤝 Fanatics Partnerships, Clients and Vendors →
📈 Fanatics Financial Performance, Fundraising, M&A →
🛍️ Fanatics Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Fanatics, led by Michael Rubin, is transforming from a retailer into a strategic global sports company by integrating exclusive licensing, proprietary data, logistics, sports betting, collectibles, and live experiences.
- Fanatics will release the popular 'Fanatics Blasters' with signed merchandise from big names like Paul Skenes and Shohei Ohtani on June 11, 2025, with improved odds for finding redemption cards.
- Fanatics has launched Utah Mammoth merchandise online through their NHL store.
📅 Fanatics Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Fanatics Collectibles partnered with Mercury13 to host a two-day event in Lisbon celebrating European women's football, featuring iconic footballers and leaders from major brands.
- Fanatics will host a live show featuring Victor Wembanyama and LeBron James during its 'Fanatics Fest' from June 20-22 in New York.
- Fanatics will feature 'The Shop' at Fanatics Fest in June.
⚖️ Fanatics Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Senators Amy Klobuchar and Mike Lee have asked the DOJ to investigate Fanatics' partnership with Ticketmaster over potential antitrust violations.
- Fanatics Betting and Gaming, LLC is facing a lawsuit filed by Kathleen Wilson in the Louisiana Middle District Court for alleged fraud, case number 3:25-cv-00249, as of March 25, 2025.
- A class action lawsuit filed on March 17, 2025, accuses Fanatics and major sports leagues of conspiring to monopolize the trading card market, inflating prices and targeting competitors like Panini America.
👔 Fanatics Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Financial Officer
[email protected] -
Chief Product Officer
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Chief Business Officer[email protected]
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Chief Revenue Officer Italy[email protected]
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Chief Technology Officer[email protected]
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Chief Trading Officer[email protected]
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Chief Technology & Product Officer[email protected]
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President[email protected]
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Vice President Of Engineering[email protected]
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Vice President, Head of Payments, Fanatics[email protected]
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Vice President, Talent Acquisition[email protected]
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Vice President of Engineering[email protected]
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Vice President Operations[email protected]
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Senior Vice President[email protected]
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Vice President Of Engineering, Fanatics Betting & Gaming[email protected]
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CEO[email protected]
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Chief Executive Officer
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CEO Fanatics Events[email protected]
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CEO Fanatics Vertical Brands[email protected]
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Chief People Officer[email protected]
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CFO Fanatics Italy[email protected]
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Senior Vice President & CFO, Global eCommerce & IVR[email protected]
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Brand CFO[email protected]
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CTO[email protected]
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Vice President Retail Design & Venue Implementation[email protected]
⚔️ Fanatics Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Zazzle |
- FanPrint |
- Dick's Sporting Goods |
- Amazon |
- FanBasis |
- lids.com |
- rallyhouse.com |
- fansedge.com |
- nflshop.com |
- Academy Sports + Outdoors |
- Genesco |
- Big 5 Sporting Goods |
- Cabela's |
- Mitchell & Ness Nostalgia |
- Collectabillia
💼 Fanatics Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Fanatics concluded its third ILDP cohort, featuring guest speakers including Jeremi Gorman, Fanatics Strategic Advisor, and CEO Michael Rubin.
- Fanatics appointed Executive Vice President and Chief Financial Officer Glenn H. S. to its Board of Directors.
- Sabrina Pinto has left Fanatics, where she served as Vice President Marketing, to join All Access GTE as Vice President of Business Development in the United States.
🤝 Fanatics Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Fanatics is partnering with Fulwell Entertainment for a live taping of 'The Shop' featuring LeBron James at Fanatics Fest NYC on June 21.
- Fanatics is partnering with John Cohen and NY Racing Team for two NASCAR Cup Series events, featuring the No. 44 Fanatics Sportsbook Chevrolet at Nashville Superspeedway on June 1 and Phoenix Raceway at the season's end.
- Fanatics partnered with Continest to provide retail units for the NHL Stadium Series in Columbus, Ohio, and Wrestlemania in Las Vegas, NV.
📈 Fanatics Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Fanatics has increased its market share in US sports betting from 5.2% to 6.7% in the last quarter, ranking first in Uptime according to Bettormetrics analysis.
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