Fanatics | Competitive Intelligence Profile
Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles,...
Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles, and sports betting. The company offers a wide range of products including jerseys, apparel, and memorabilia for fans of various sports leagues and teams. With a strong e-commerce presence and numerous retail locations, Fanatics aims to enhance the fan experience by providing a comprehensive platform for buying, collecting, and betting on sports.
🛍️ Fanatics Product and Pricing Intelligence →
📅 Fanatics Event Participations →
⚖️ Fanatics Regulatory Intelligence →
👔 Fanatics Management and Leadership Team →
⚔️ Fanatics Alternatives and Competitors →
💼 Fanatics Hiring and Layoffs →
🤝 Fanatics Partnerships, Clients and Vendors →
📈 Fanatics Financial Performance, Fundraising, M&A →
🛍️ Fanatics Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Fanatics launched Reading Football Club’s 25/26 Home Kit inspired by Huntley & Palmers biscuit tins, as announced by Dale Why, General Manager at Fanatics, on June 19.
- Fanatics is opening its first Middle East office in Doha, Qatar to expand its regional presence and partner with global sports brands.
- Fanatics and the NFL launched the NFL Football x Football Collection, featuring soccer-style jerseys for all 32 teams to blend soccer and American football cultures.
📅 Fanatics Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Fanatics will host the first ever Fanatics Games where 50 fans compete against top athletes like KD and Harden at the NBA booth during Fanatics Fest.
- Fanatics Fest will host SWAU at the Javits Center in NYC from June 20–22, offering exclusive collectibles and services including Funko encapsulation starting at $35.
- Fanatics Fest NYC 2025 offers exclusive merchandise including NFL soccer-style jerseys, Topps sports card sets, and special Lids hats.
⚖️ Fanatics Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Senators Amy Klobuchar and Mike Lee have asked the DOJ to investigate Fanatics' partnership with Ticketmaster over potential antitrust violations.
- Fanatics Betting and Gaming, LLC is facing a lawsuit filed by Kathleen Wilson in the Louisiana Middle District Court for alleged fraud, case number 3:25-cv-00249, as of March 25, 2025.
👔 Fanatics Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Financial Officer
[email protected] -
Chief Product Officer
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Chief Business Officer[email protected]
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Chief Revenue Officer Italy[email protected]
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Chief Technology Officer[email protected]
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Chief Trading Officer[email protected]
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Chief Technology & Product Officer[email protected]
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President[email protected]
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Vice President Of Engineering[email protected]
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Vice President, Head of Payments, Fanatics[email protected]
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Vice President, Talent Acquisition[email protected]
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Vice President of Engineering[email protected]
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Vice President Operations[email protected]
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Senior Vice President[email protected]
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Vice President Of Engineering, Fanatics Betting & Gaming[email protected]
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CEO[email protected]
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Chief Executive Officer
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CEO Fanatics Events[email protected]
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CEO Fanatics Vertical Brands[email protected]
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Chief People Officer[email protected]
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CFO Fanatics Italy[email protected]
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Senior Vice President & CFO, Global eCommerce & IVR[email protected]
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Brand CFO[email protected]
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CTO[email protected]
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Vice President Retail Design & Venue Implementation[email protected]
⚔️ Fanatics Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Zazzle |
- FanPrint |
- Dick's Sporting Goods |
- Amazon |
- FanBasis |
- lids.com |
- rallyhouse.com |
- fansedge.com |
- nflshop.com |
- Academy Sports + Outdoors |
- Genesco |
- Big 5 Sporting Goods |
- Cabela's |
- Mitchell & Ness Nostalgia |
- Collectabillia
💼 Fanatics Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Fanatics concluded its third ILDP cohort, featuring guest speakers including Jeremi Gorman, Fanatics Strategic Advisor, and CEO Michael Rubin.
- Fanatics appointed Executive Vice President and Chief Financial Officer Glenn H. S. to its Board of Directors.
- Arriq R., previously Customer Service Agent at Fanatics in United States, joins Telluride Unveiled as Director of Operations.
🤝 Fanatics Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Fanatics hosts major brands like Nike and Visa at Fanatics Fest, showcasing strong brand partnerships and fan engagement.
- Kicks Crew partners with NBA legends Dwyane Wade and D’Angelo Russell to debut a new collaboration at Fanatics Fest 2025 on June 20-22.
- Fanatics has signed a 10-year exclusive partnership with Inter Milan to manage global merchandising, manufacturing, e-commerce, and retail operations.
📈 Fanatics Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Fanatics set an international sales record by selling more PSG merchandise in 12 hours after their Champions League win than in the previous three months combined.
- Fanatics has increased its market share in US sports betting from 5.2% to 6.7% in the last quarter, ranking first in Uptime according to Bettormetrics analysis.
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