Fanatics | Competitive Intelligence Profile
Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles,...
Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles, and sports betting. The company offers a wide range of products including jerseys, apparel, and memorabilia for fans of various sports leagues and teams. With a strong e-commerce presence and numerous retail locations, Fanatics aims to enhance the fan experience by providing a comprehensive platform for buying, collecting, and betting on sports.
🛍️ Fanatics Product and Pricing Intelligence →
📅 Fanatics Event Participations →
⚖️ Fanatics Regulatory Intelligence →
👔 Fanatics Management and Leadership Team →
⚔️ Fanatics Alternatives and Competitors →
💼 Fanatics Hiring and Layoffs →
🤝 Fanatics Partnerships, Clients and Vendors →
📈 Fanatics Financial Performance, Fundraising, M&A →
🛍️ Fanatics Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Fanatics announced commemorative Jelly Roll signed helmets will be available at their WWE Summer Slam Superstore at American Dream this weekend.
- Fanatics launched the Fanatics Collect app on July 31, 2025, offering collectors a unified platform for buying, bidding, and managing their collections, as announced by Nick Bell, CEO of Fanatics Collect.
- Fanatics announced the return of their sold-out UnderWraps multiboxes to the NSCC show and introduced NHL mystery multiboxes for the first time.
📅 Fanatics Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Fanatics will exhibit at the 45th National Sports Collectors Convention from July 30-August 3, 2025 in Rosemont, IL.
- Fanatics teams up with the Washington Wizards, MSE Foundation, Hennessy, and the Marcus Graham Project to host the iCR8 workshop for sports marketing professionals on September 22-25.
- Fanatics collaborates with the Washington Wizards and the Marcus Graham Project to host a four-day Sports Marketing Workshop for DMV area professionals in fall 2025.
⚖️ Fanatics Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Fanatics faces an antitrust lawsuit alleging its exclusive deals with leagues and unions led to artificially high trading card prices, but the company calls the claims baseless.
- On July 16, 2025, a federal judge dismissed an antitrust lawsuit against Fanatics and the NFL, filed by Casey's Distributing, Inc., which alleged they monopolized the online merchandise market.
- Fanatics faces an antitrust lawsuit filed by Phillip Jones in the New York Southern District Court on July 14, 2025, alongside several sports leagues and associations.
👔 Fanatics Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Financial Officer
[email protected] -
Chief Product Officer
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Chief Business Officer[email protected]
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Chief Revenue Officer Italy[email protected]
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Chief Technology Officer[email protected]
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Chief Trading Officer[email protected]
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Chief Technology & Product Officer[email protected]
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President[email protected]
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Vice President Of Engineering[email protected]
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Vice President, Head of Payments, Fanatics[email protected]
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Vice President, Talent Acquisition[email protected]
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Vice President of Engineering[email protected]
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Vice President Operations[email protected]
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Senior Vice President[email protected]
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Vice President Of Engineering, Fanatics Betting & Gaming[email protected]
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CEO[email protected]
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Chief Executive Officer
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CEO Fanatics Events[email protected]
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CEO Fanatics Vertical Brands[email protected]
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Chief People Officer[email protected]
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CFO Fanatics Italy[email protected]
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Senior Vice President & CFO, Global eCommerce & IVR[email protected]
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Brand CFO[email protected]
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CTO[email protected]
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Vice President Retail Design & Venue Implementation[email protected]
⚔️ Fanatics Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Zazzle |
- FanPrint |
- Dick's Sporting Goods |
- Amazon |
- FanBasis |
- lids.com |
- rallyhouse.com |
- fansedge.com |
- nflshop.com |
- Academy Sports + Outdoors |
- Genesco |
- Big 5 Sporting Goods |
- Cabela's |
- Mitchell & Ness Nostalgia |
- Collectabillia
💼 Fanatics Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Lance Fensterman, CEO of Fanatics Events, joined the company in 2023 after nearly two decades at RX where he launched ReedPop, known for events like New York Comic Con.
- Fanatics concluded its third ILDP cohort, featuring guest speakers including Jeremi Gorman, Fanatics Strategic Advisor, and CEO Michael Rubin.
- Hayley Norris, Sr Director, Enterprise Loyalty at Fanatics in the United States, left to join Visa as Sr Director, Global Loyalty Engagement.
🤝 Fanatics Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Fanatics expanded its partnership with Big Blue United to launch a tailored storefront for fans on July 30.
- Fanatics collaborates with Apple and Major League Soccer to create 1-of-1 trading cards featuring match-worn jerseys and AppleTV’s custom sleeve badges for Topps Chrome MLS 2025.
- Fanatics partnered with The R&A to power the retail experience for The Open, achieving the second-best merchandise sales day in the event's history on July 18.
📈 Fanatics Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Fanatics set an international sales record by selling more PSG merchandise in 12 hours after their Champions League win than in the previous three months combined.
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