Fanatics | Competitive Intelligence Profile
Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles,...
Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles, and sports betting. The company offers a wide range of products including jerseys, apparel, and memorabilia for fans of various sports leagues and teams. With a strong e-commerce presence and numerous retail locations, Fanatics aims to enhance the fan experience by providing a comprehensive platform for buying, collecting, and betting on sports.
Website
Headquarters
New York, NY
Size
10,001+ employees
Industry
Technology, Information and Internet
Specialities
E-Commerce, Merchandising, Internet, Wholesale, Retail, Sport, Collectibles, Betting & Gaming, Mobile, Tech, Online Retail, In-Venue Retail
🛍️ Fanatics Product and Pricing News →
👔 Fanatics CEO, Management and Leadership Team →
⚔️ Fanatics Alternatives and Competitors →
💼 Fanatics Hiring and Layoffs →
🤖 Fanatics Developer, Integration and Automation News →
📈 Fanatics Financials, Fundraising and Valuation News →
🛍️ Fanatics Product and Pricing News
- Fanatics is launching a stand-alone casino app and a web version in four states, expanding its gambling business beyond sports.
- Fanatics has added dual autographs to this year's Topps Chrome Black Baseball cards.
- Fanatics integrates collectors into its ecosystem by allowing them to redeem Bowman Red Rookie cards for FanCash, which can be used across various Fanatics platforms.
- Fanatics Japan, led by Managing Director Masanori Kawana, will release a collaboration tote bag with Fukuoka SoftBank Hawks and Ball&Chain on April 29.
- Fanatics launched a free-to-enter NFL Draft Edition game offering a chance to win $1,000 in FanCash.
- Fanatics is now offering a new tee celebrating a WrestleMania 41 victory on their website and WWE Shop.
- Darius Rucker launched a new collection with Fanatics on April 16, 2025.
- Senators Amy Klobuchar and Mike Lee have asked the DOJ to investigate Fanatics' partnership with Ticketmaster over potential antitrust violations.
👔 Fanatics CEO, Management and Leadership Team
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Chief Financial Officer
[email protected] -
Chief Product Officer
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Chief Business Officer[email protected]
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Chief Revenue Officer Italy[email protected]
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Chief Technology Officer[email protected]
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Chief Trading Officer[email protected]
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Chief Technology & Product Officer[email protected]
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President[email protected]
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Vice President Of Engineering[email protected]
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Vice President, Head of Payments, Fanatics[email protected]
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Vice President, Talent Acquisition[email protected]
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Vice President of Engineering[email protected]
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Vice President Operations[email protected]
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Senior Vice President[email protected]
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Vice President Of Engineering, Fanatics Betting & Gaming[email protected]
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CEO[email protected]
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Chief Executive Officer
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CEO Fanatics Events[email protected]
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CEO Fanatics Vertical Brands[email protected]
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Chief People Officer[email protected]
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CFO Fanatics Italy[email protected]
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Senior Vice President & CFO, Global eCommerce & IVR[email protected]
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Brand CFO[email protected]
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CTO[email protected]
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Vice President Retail Design & Venue Implementation[email protected]
⚔️ Fanatics Alternatives and Competitors
- Zazzle |
- FanPrint |
- Dick's Sporting Goods |
- Amazon |
- FanBasis |
- lids.com |
- rallyhouse.com |
- fansedge.com |
- nflshop.com |
- Academy Sports + Outdoors |
- Genesco |
- Big 5 Sporting Goods |
- Cabela's |
- Mitchell & Ness Nostalgia |
- Collectabillia
💼 Fanatics Hiring and Layoffs
- Fanatics appointed Executive Vice President and Chief Financial Officer Glenn H. S. to its Board of Directors.
- Michelle Alexander, VP Engineering at Fanatics, announced that the company is hiring after a successful team event in Denver.
- Nick Humphreys has joined Fanatics as Director of Partnerships, Football in the United Kingdom, previously serving as Head of Partnership Servicing at Everton Football Club.
- Ben Pivar has joined Fanatics as Senior Vice President, Head of Brands and Supply Chain Technology from his previous role as Senior IT Advisor at Carters Inc. in the United States.
- Amy Merrow has left Fanatics as Director Of Accounting to join Dude Perfect as Director of Accounting in the United States.
- Amanda Swain has joined Fanatics as Director, Compensation, relocating from General Motors where she was Compensation Manager, Global HR M&A/US Proxy Statement.
- Justin Crabtree has joined Fanatics as Creative Director in the United States, previously serving as Associate Creative Director, Digital at GoDaddy.
- Sourma K. has joined Fanatics as Director, Brand Influencer Marketing in the United States, previously serving as Interim Director of Influencer Partnerships, Brand Marketing at GoDaddy.
🤖 Fanatics Developer, Integration and Automation News
- Fanatics partnered with the New Jersey Devils and Wish NJ to provide young fans with a VIP experience including practice sessions and personalized jerseys.
- USC's Juju Watkins became the first women's college athlete to sign with Fanatics, with her highest-selling card fetching over $40,000.
- Fanatics is partnering with the NHL Alumni Association to launch the Honour the Past collection at the NHL Shop NYC on March 20.
- Fanatics' Japanese subsidiary partnered with MLB to open the largest-ever MLB official store at Tokyo Dome for the MLB Tokyo Series 2025, featuring a wide range of official merchandise.
- Fanatics launched the Fanatics Ticket Marketplace through a partnership with Ticketmaster, allowing users to buy resale tickets on the Fanatics app alongside other sports merchandise.
- Fanatics has become an official partner with the NBA Store as of March 3, 2025.
- Fanatics signed a five-year strategic partnership with the State of Qatar, including a sponsorship for Fanatics Fest starting June 20-22, 2025, in New York City.
- Fanatics collaborated with Nike to launch a fashion-forward concept collection called Heritage Stitch, inspired by hockey apparel.
📈 Fanatics Financials, Fundraising and Valuation News
- Tom Brady will acquire a 50% stake in CardVault, a sports card and memorabilia retailer, as announced by Fanatics Collectibles.
- Fanatics set a new record for merchandise sales within 24 hours after the Philadelphia Eagles' Super Bowl win, surpassing the previous record held by the Dodgers.
- Fanatics CEO Michael Rubin discussed the company's M&A deals, growth outlook, and venture into sports betting on 'Squawk Box.'
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