Fanatics | Competitive Intelligence Profile
Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles,...
Fanatics is a leading global digital sports platform that specializes in licensed sports merchandise, trading cards, collectibles, and sports betting. The company offers a wide range of products including jerseys, apparel, and memorabilia for fans of various sports leagues and teams. With a strong e-commerce presence and numerous retail locations, Fanatics aims to enhance the fan experience by providing a comprehensive platform for buying, collecting, and betting on sports.
🛍️ Fanatics Product and Pricing Intelligence →
📅 Fanatics Event Participations →
⚖️ Fanatics Regulatory Intelligence →
👔 Fanatics Management and Leadership Team →
⚔️ Fanatics Alternatives and Competitors →
💼 Fanatics Hiring and Layoffs →
🤝 Fanatics Partnerships, Clients and Vendors →
📈 Fanatics Financial Performance, Fundraising, M&A →
🛍️ Fanatics Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Fanatics released Topps Series 1 baseball cards on February 11, featuring autographs from players like Aaron Judge and Shohei Ohtani, with a random redemption for a 1952 Mickey Mantle card.
- Fanatics teams up with Golden Bear Sportswear and Apexer to release a limited-edition jacket for the Seattle Seahawks' Super Bowl win, available on its app starting Wednesday at 10 AM PT.
- Fanatics released its first Under Wraps collection of 2026 on January 29, featuring five tiers of NFL jerseys including new art and game-used options, available on Fanatics and Official NFL Shop.
📅 Fanatics Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Fanatics promotes Fanatics Fest 2026 tickets on Twitter.
- Fanatics promotes its 2026 Fanatics Fest event by encouraging fans to buy tickets for a chance to win Best Dressed Fan.
- Fanatics announced that Travis Scott will headline The Fanatics Flag Football Classic in Riyadh this March.
⚖️ Fanatics Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Fans urge a New York federal judge to keep their antitrust lawsuit against the NFL and Fanatics over merchandise licensing agreements afloat, criticizing the league's comparison to a similar case.
👔 Fanatics Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Financial Officer
[email protected] -
Chief Product Officer
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Chief Business Officer[email protected]
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Chief Revenue Officer Italy[email protected]
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Chief Technology Officer[email protected]
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Chief Trading Officer[email protected]
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Chief Technology & Product Officer[email protected]
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President[email protected]
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Vice President Of Engineering[email protected]
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Vice President, Head of Payments, Fanatics[email protected]
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Vice President, Talent Acquisition[email protected]
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Vice President of Engineering[email protected]
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Vice President Operations[email protected]
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Senior Vice President[email protected]
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Vice President Of Engineering, Fanatics Betting & Gaming[email protected]
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CEO[email protected]
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Chief Executive Officer
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CEO Fanatics Events[email protected]
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CEO Fanatics Vertical Brands[email protected]
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Chief People Officer[email protected]
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CFO Fanatics Italy[email protected]
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Senior Vice President & CFO, Global eCommerce & IVR[email protected]
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Brand CFO[email protected]
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CTO[email protected]
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Vice President Retail Design & Venue Implementation[email protected]
⚔️ Fanatics Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Zazzle |
- FanPrint |
- Dick's Sporting Goods |
- Amazon |
- FanBasis |
- lids.com |
- rallyhouse.com |
- fansedge.com |
- nflshop.com |
- Academy Sports + Outdoors |
- Genesco |
- Big 5 Sporting Goods |
- Cabela's |
- Mitchell & Ness Nostalgia |
- Collectabillia
💼 Fanatics Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Rob Betz joins Fanatics as CFO, Platform Services in the United States.
- Fanatics is hiring a Director of Collector Strategy and Segmentation in the United States to define collector segmentation and journey frameworks across their ecosystem.
- Fanatics is hiring a Director of Editorial & Content Strategy in the United States, focusing on bridging sports journalism with prediction markets to build a trusted voice in the industry.
🤝 Fanatics Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Fanatics Casino partners with S Gaming to launch its games in the US, as announced by Kieron Shaw, Senior Manager at Fanatics Betting & Gaming, on February 12.
- Fanatics becomes the official e-commerce partner of Zuffa Boxing, handling online sales, event retail, and trading cards through its Topps brand.
- Fanatics and OBB launched Fanatics Studios, a joint venture for sports entertainment, with projects involving ESPN, LA28, Tom Brady, Fox, MLB, and WWE.
📈 Fanatics Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Fanatics set a record for single-day sales on Black Friday, with combined Thanksgiving Day/Black Friday sales increasing more than 20%.
- Michael Rubin, a key figure at Fanatics, projects the company could reach $50 billion in annual sales within the next decade, driven by growth in betting, cards, and a new credit card.
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