Facephi | Competitive Intelligence Profile

Facephi is a leading technology company based in Spain that specializes in biometric digital identity verification and protection....


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Facephi is a leading technology company based in Spain that specializes in biometric digital identity verification and protection. Founded in 2012, it focuses on providing secure and accessible solutions for user identification, particularly in sectors like financial services and healthcare. The company is known for its innovative approaches to minimize fraud and enhance data security through advanced biometric authentication technologies.

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🛍️ Facephi Product and Pricing Intelligence →

📅 Facephi Event Participations →

⚖️ Facephi Regulatory Intelligence →

👔 Facephi Management and Leadership Team →

⚔️ Facephi Alternatives and Competitors →

💼 Facephi Hiring and Layoffs →

🤝 Facephi Partnerships, Clients and Vendors →

📈 Facephi Financial Performance, Fundraising, M&A →


🛍️ Facephi Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • On May 6, 2025, Facephi announced the availability of its AI-driven biometric ID verification and fraud protection services on AWS Marketplace, expanding access to its solutions for businesses worldwide.
  • Facephi has strengthened its presence in Brazil by integrating the CNH Digital for identity verification in the iGaming sector, connecting directly with the Brazilian government agency Serpro.
  • Facephi is strategically focusing on the Brazilian iGaming market in 2025 by integrating with Serpro to enable immediate and reliable user identity verification using CNH Digital.


📅 Facephi Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Facephi will host the Digital Trust Meet in Mexico City on June 5.
  • Facephi is showcasing its AI-powered identity verification and fraud prevention solutions at the RSA Conference, offering real-time fraud detection and seamless identity protection.
  • Facephi is organizing an exclusive breakfast event on May 6, 2025, in Santiago with Ecert and the Santiago Chamber of Commerce to address identity fraud and money mule accounts.

⚖️ Facephi Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Facephi's AI facial recognition technology has achieved iBETA Level 2 certification from the U.S. National Institute of Standards and Technology, enhancing its global competitiveness.

👔 Facephi Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Facephi Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

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💼 Facephi Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Sabrina Gross has joined Facephi as Global Account Director in the United Kingdom, previously serving as Regional Director of Strategic Partners at Veridas.
  • Lua Bustamante has left Facephi as a Senior Business Development Manager in the United Kingdom to become the Founding Director at Boostra Consulting Ltd.
  • Facephi is currently hiring a Global Account Manager Crypto & Gambling in the United Kingdom.


🤝 Facephi Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Easy Solutions has partnered with Facephi to enhance its biometric technology offerings.
  • Facephi has developed a project with the International Air Transport Association (IATA) to enable 100% digital air travel using digital identity.
  • Facephi partnered with Hancom to showcase AI-based biometric authentication technology at Japan IT Week 2025 from September 23-25.


📈 Facephi Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Salvador Martí, co-founder of Facephi, announced that an unknown Alicante SME, Patblasc, has taken over Alpha Blue Ocean's position in a 10 million euro convertible bond investment agreement.
  • Hancom made a strategic investment in Facephi, becoming its second-largest shareholder.
  • Facephi reported a 15% increase in revenue to €28.9 million for 2024, with significant improvements in key financial indicators, according to CEO Javier Mira.


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