e.l.f. Beauty | Competitive Intelligence Profile
e.l.f. Beauty is a company that creates affordable, high-quality makeup and skincare products under brands like e.l.f. Cosmetics,...
e.l.f. Beauty is a company that creates affordable, high-quality makeup and skincare products under brands like e.l.f. Cosmetics, W3LL People, and Keys Soulcare. Founded in 2004, it is known for its commitment to inclusive, accessible, cruelty-free, and vegan beauty, with products available online and in retail stores. The company emphasizes self-expression, empowerment, and ethical practices, including being Fair Trade Certified and clean beauty-focused.
🛍️ e.l.f. Beauty Product and Pricing Intelligence →
📅 e.l.f. Beauty Event Participations →
⚖️ e.l.f. Beauty Regulatory Intelligence →
👔 e.l.f. Beauty Management and Leadership Team →
⚔️ e.l.f. Beauty Alternatives and Competitors →
💼 e.l.f. Beauty Hiring and Layoffs →
🤝 e.l.f. Beauty Partnerships, Clients and Vendors →
📈 e.l.f. Beauty Financial Performance, Fundraising, M&A →
🛍️ e.l.f. Beauty Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- e.l.f. Beauty launched the new Glow Reviver Plumping Lip Oil on September 25, 2025, with exclusive availability for Beauty Squad loyalty members and plans to expand to retailers like Ulta Beauty, Target, and Amazon in the US and internationally.
- e.l.f. Beauty launched its new Plumping Lip Oil in eight shades on September 24, 2025, with availability expanding to various retailers through early 2026.
- e.l.f. Beauty announced a new product drop on September 23 via an Instagram post.
📅 e.l.f. Beauty Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- e.l.f. Beauty's Senior Director of Artistry Lipstick Nick will lead the Glow the E.L.F. Up masterclass at Ladyworld on September 26-28.
⚖️ e.l.f. Beauty Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 e.l.f. Beauty Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chairman and CEO
[email protected] -
Chief Financial Officer (NYSE: ELF)[email protected]
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Chief Executive[email protected]
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Chief Executive Officer[email protected]
⚔️ e.l.f. Beauty Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Lamb Weston |
- SharkNinja |
- Coty |
- ODDITY Tech |
- IMAX |
- MasterBrand |
- Fox Factory |
- ulta.com |
- sephora.com |
- nyxcosmetics.com |
- colourpop.com |
- Sublime Life |
- Pacifica Beauty |
- P/Y/T Beauty |
- MAC Cosmetics |
- NYX Cosmetics |
- Urban Decay |
- European Wax Center |
- Native |
- rhode |
- Stila Cosmetics |
- Beauty Brands |
- ColourPop |
- NARS Cosmetics |
- Glossier |
- SUGAR Cosmetics |
- Minimalist |
- The Estée Lauder Companies |
- Inter Parfums |
- Coty |
- Edgewell Personal Care
💼 e.l.f. Beauty Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Katie Tacito left e.l.f. Beauty as Associate Director Of Sales in the United States to join Kiss Products, Inc. as Senior Director of Sales, Walmart.
- e.l.f. Beauty is hiring a Senior Sales Director, EMEA in Germany for leading commercial strategy and sales growth across the EMEA region.
🤝 e.l.f. Beauty Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- e.l.f. Beauty appeared on the back of the men's jersey for Tottenham Hotspur Football Club and on the women's team jerseys during their matches, expanding its sports partnerships to promote inclusion.
📈 e.l.f. Beauty Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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