Cisco | Competitive Intelligence Profile
Cisco is a worldwide technology leader founded in 1984, specializing in software, networking, and cybersecurity solutions. The company...

Cisco is a worldwide technology leader founded in 1984, specializing in software, networking, and cybersecurity solutions. The company enables powerful connections across various sectors, providing hardware, software, and services that facilitate Internet solutions and secure networking. With over 70,000 employees, Cisco continues to innovate in areas such as routing, switching, security, and cloud services, serving large enterprises, commercial businesses, service providers, and consumers.
🛍️ Cisco Product and Pricing Intelligence →
📅 Cisco Event Participations →
⚖️ Cisco Regulatory Intelligence →
👔 Cisco Management and Leadership Team →
⚔️ Cisco Alternatives and Competitors →
💼 Cisco Hiring and Layoffs →
🤝 Cisco Partnerships, Clients and Vendors →
📈 Cisco Financial Performance, Fundraising, M&A →

🛍️ Cisco Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Cisco launched Application Default Ports in Cisco Secure Firewall 10.0, automatically using official default ports for applications in new access-control rules to enhance security and simplify management.
- Cisco unveiled new AI-era network innovations for enterprises on December 5, modernizing campus, branch, and industrial networks with AgenticOps, AI-powered automation, and integrated security to enable ultra-low latency, simplified management, and scalable AI infrastructure.
- Cisco announced Splunk Cloud Platform is now available on Google Cloud in Saudi Arabia at Black Hat MEA.
📅 Cisco Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- At Cisco's Partner Summit 2025, Liz Centoni, Cisco's EVP & Chief Customer Experience Officer, explains that AI demands a shift from reactive to proactive IT management, making old IT operations obsolete.
- Cisco hosts a webinar on December 10 where Matt Caulfield, VP of Product for Duo and Identity at Cisco, discusses strategies for securing agentic AI with CISOs from TELUS and NatWest Boxed.
- Cisco hosts the WebexOne Saudi Arabia 2025 CXO Edition in Riyadh on December 7, featuring AI-powered collaboration discussions for CIOs and CTOs.
⚖️ Cisco Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Cisco registered its Secure Access solution with Japan's ISMAP government security assessment program on October 3.
- CCN-CERT alerts about an ongoing exploitation campaign of a critical vulnerability in Cisco AsyncOS that allows remote control and persistence through the AquaShell backdoor.
👔 Cisco Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Revenue Officer, Cisco ThousandEyes
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EVP & Chief Product Officer
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Chief Architect, Contact Center
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Chief Technology Officer, Cisco Service Provider
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Chief Technology Officer
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SVP & Chief Marketing and Customer Officer, Webex by Cisco, Board Member, Women in stem champion
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Cisco, Security Chief Revenue Officer
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Vice President and Chief Design Officer, Webex Collaboration
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President
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Senior Vice President & General Manager, Cisco Collaboration Devices
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Vice-President Cisco South Europe. Strong supporter of the network as innovation driver
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Vice President
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Co-Founder & CEO
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Chair and CEO
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Executive Vice President and Chief People, Policy & Purpose Officer
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Senior Vice President, CFO Global Sales & Marketing
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VP of Finance and Chief of Staff to CFO
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CFO, Finance Director Asia Pacific & Japan Service Providers Segment Cisco Systems
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CFO
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CFO Communications
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VP & CTO, Security
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CTO, SP Networking
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CTO
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CTO & Director- Artificial Intelligence & Automation Leader CX(Customer Experience), Cisco Systems
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CTO, Service Provider EMEAR North
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Director Sales, Marketing & Product
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Senior Director, Cisco COO CoS Office
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⚔️ Cisco Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- AWS |
- Arista |
- CloudTalk |
- Fortinet |
- Palo Alto Networks |
- Huawei |
- Dialpad |
- Juniper Networks |
- RingCentral |
- Nextiva |
- HPE Aruba |
- NETGEAR |
- VMware |
- Dell Technologies |
- Microsoft |
- QUALCOMM |
- Broadcom |
- Commscope Holding Company |
- Check Point |
- MikroTik |
- Motorola Solutions |
- F5 |
- Extreme Networks

💼 Cisco Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Suchit Batheja joined Cisco as Sr. Director, Strategy & Planning in the United States.
- Cisco is hiring a Director of Business Development (GTM) in the United States for go-to-market strategies and product adoption.
- Manish Gupta joins Cisco as Vice President in the United States, previously Senior Director Of Engineering at Juniper Networks.
🤝 Cisco Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Cisco and Intel collaborate to deliver the industry's first systems approach for AI workloads at the edge.
- Cisco and NVIDIA collaborate to advance security for enterprise AI factories by integrating Spectrum-X Ethernet switches running Cisco NX-OS.
- Cisco partnered with Asiacell to implement its AI-driven Provider Connectivity Assurance platform, improving network reliability for nearly 20 million customers in Iraq.
📈 Cisco Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Cisco Investments invested in NetFoundry to embed identity-first Zero Trust directly into the network fabric, helping enterprises reduce their attack surface while maintaining performance.
- Cisco acquired NeuralFabric, a company co-founded by Jesus Rodriguez, on November 21, 2025.
- Cisco recently acquired AI startups EzDubs to improve Webex Suite with real-time speech-to-speech translation and NeuralFabric Corp for a decentralized GPU cloud for enterprise AI model training.
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