Cisco | Competitive Intelligence Profile

Cisco is a worldwide technology leader founded in 1984, specializing in software, networking, and cybersecurity solutions. The company...


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Cisco is a worldwide technology leader founded in 1984, specializing in software, networking, and cybersecurity solutions. The company enables powerful connections across various sectors, providing hardware, software, and services that facilitate Internet solutions and secure networking. With over 70,000 employees, Cisco continues to innovate in areas such as routing, switching, security, and cloud services, serving large enterprises, commercial businesses, service providers, and consumers.

Website
Headquarters
San Jose, CA
Size
10,001+ employees
Industry
Software Development
Specialities
Networking, Wireless, Security, Unified Communication, Cloud, Collaboration, Data Center, Virtualization, Unified Computing Systems, Artificial Intelligence, Observability

🛍️ Cisco Product and Pricing Intelligence →

📅 Cisco Event Participations →

⚖️ Cisco Regulatory Intelligence →

👔 Cisco Management and Leadership Team →

⚔️ Cisco Alternatives and Competitors →

💼 Cisco Hiring and Layoffs →

🤝 Cisco Partnerships, Clients and Vendors →

📈 Cisco Financial Performance, Fundraising, M&A →


🛍️ Cisco Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Cisco launched Cisco Hypershield, an AI-native security architecture for modern workloads, with Tom Gillis, SVP of Cisco Security Business Group, and Craig Connors, VP and CTO of Cisco Security Business Group, discussing its features.
  • Cisco's President and Executive Officer Hamada outlines the company's 2026 focus areas, including AI democratization and digital resilience, and announces the new Cisco 360 Partner Program starting in late January 2026 to enhance partner support and customer success.
  • Cisco launches Cisco IQ, an AI-powered digital interface that unifies automation, insights, and personalized support into one intelligent experience to help customers plan, secure, and optimize tech investments faster.


📅 Cisco Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Cisco announces Cisco TechConnect 2.0, an event to bring together India's AI minds for inspiration and innovation, with details to be released soon.
  • Cisco hosts Cisco Connect Houston on February 5 for IT leaders to discuss AI workloads, modernization, and security.
  • Cisco invites attendees to a January 13 event in Riyadh for a first look at its recently announced Cisco Unified Edge product.

⚖️ Cisco Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • The Supreme Court agreed on January 9 to take up Cisco's appeal to shut down a lawsuit claiming its technology was used to persecute Falun Gong members in China.
  • CCN-CERT alerts about an ongoing exploitation campaign of a critical vulnerability in Cisco AsyncOS that allows remote control and persistence through the AquaShell backdoor.

👔 Cisco Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Cisco Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • AWS
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  • Arista
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  • CloudTalk
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  • Fortinet
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  • Palo Alto Networks
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  • Huawei
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  • Dialpad
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  • Juniper Networks
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  • RingCentral
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  • Nextiva
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  • HPE Aruba
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  • NETGEAR
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  • VMware
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  • Dell Technologies
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  • Microsoft
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  • QUALCOMM
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  • Broadcom
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  • Commscope Holding Company
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  • Check Point
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  • MikroTik
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  • Motorola Solutions
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  • F5
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  • Extreme Networks


💼 Cisco Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Cisco is hiring a Field CTO & Strategic Advisor in France, focusing on technology and innovation advisory roles.
  • Greg Sylvester II joins Cisco as Vice President, Artificial Intelligence Platforms in the United States, previously Senior Director, Infrastructure Resource Management and Efficiency Engineering, YouTube at Google.
  • Bill Hayden joins Cisco as Director, Associate General Counsel / Head of U.S. Public Sector Legal in the United States, previously Chief Legal Counsel | Assistant General Counsel at Microsoft.


🤝 Cisco Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Cisco partners with Kistler to use industrial networking for real-time detection of overweight trucks to improve road safety and bridge longevity.
  • Cisco and the Global Partnership for Education launched a training on education data analytics on October 31, 2025, to strengthen education data skills in partner countries.
  • Cisco and Marriott partnered to use Cisco Umbrella to block guest network access to child sexual abuse materials at nearly 5000 properties in the U.S. and Canada.


📈 Cisco Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Cisco Investments invested in NetFoundry to embed identity-first Zero Trust directly into the network fabric, helping enterprises reduce their attack surface while maintaining performance.
  • Cisco acquired NeuralFabric, a company co-founded by Jesus Rodriguez, on November 21, 2025.
  • Cisco recently acquired AI startups EzDubs to improve Webex Suite with real-time speech-to-speech translation and NeuralFabric Corp for a decentralized GPU cloud for enterprise AI model training.


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