Cisco | Competitive Intelligence Profile

Cisco is a worldwide technology leader founded in 1984, specializing in software, networking, and cybersecurity solutions. The company...


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Cisco is a worldwide technology leader founded in 1984, specializing in software, networking, and cybersecurity solutions. The company enables powerful connections across various sectors, providing hardware, software, and services that facilitate Internet solutions and secure networking. With over 70,000 employees, Cisco continues to innovate in areas such as routing, switching, security, and cloud services, serving large enterprises, commercial businesses, service providers, and consumers.

Website
Headquarters
San Jose, CA
Size
10,001+ employees
Industry
Software Development
Specialities
Networking, Wireless, Security, Unified Communication, Cloud, Collaboration, Data Center, Virtualization, Unified Computing Systems, Artificial Intelligence, Observability

🛍️ Cisco Product and Pricing Intelligence →

📅 Cisco Event Participations →

⚖️ Cisco Regulatory Intelligence →

👔 Cisco Management and Leadership Team →

⚔️ Cisco Alternatives and Competitors →

💼 Cisco Hiring and Layoffs →

🤝 Cisco Partnerships, Clients and Vendors →

📈 Cisco Financial Performance, Fundraising, M&A →


🛍️ Cisco Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Cisco has introduced the MDS 9000 Series, now z17 qualified with expanded FICON support, to enhance storage networking for mainframe environments.
  • Cisco launches the Partner Incentive Estimator in late August and offers live demo sessions on September 2-3.
  • Cisco announced the Cisco 8300 firewall and secure router during #CiscoLive.


📅 Cisco Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Cisco and Splunk will showcase solutions at .conf25 in Boston, September 8-11, combining their technologies to provide complete visibility and actionable insights in the AI era.
  • Cisco Partner Summit 2025 will take place in San Diego, November 3-5.
  • Cisco launched the first CCIE Mobile Lab in Egypt in collaboration with the Ministry of Communications and Information Technology and the National Telecommunication Institute, offering local certification opportunities from September 21 to October 2, 2025.

⚖️ Cisco Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Cisco confirmed a cyberattack stole basic profile information of users registered on Cisco.com after an employee fell for a vishing scam.
  • A cybercriminal tricked a Cisco representative into granting them access to steal personal information of Cisco.com users, including names, addresses, and email addresses.
  • The U.S. Cybersecurity and Infrastructure Security Agency added flaws in Cisco ISE to its Known Exploited Vulnerabilities catalog after detecting attacks in July 2025.

👔 Cisco Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Cisco Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • AWS
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  • Arista
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  • CloudTalk
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  • Fortinet
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  • Palo Alto Networks
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  • Huawei
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  • Dialpad
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  • Juniper Networks
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  • RingCentral
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  • Nextiva
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  • HPE Aruba
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  • NETGEAR
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  • VMware
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  • Dell Technologies
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  • Microsoft
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  • QUALCOMM
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  • Broadcom
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  • Commscope Holding Company
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  • Check Point
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  • MikroTik
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  • Motorola Solutions
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  • F5
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  • Extreme Networks


💼 Cisco Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Cisco President and CPO Jeetu Patel argued that eliminating entry-level jobs due to AI is a bad long-term strategy, emphasizing the value of new perspectives from younger employees.
  • Cisco Chair and CEO Chuck Robbins and President and CPO Jeetu Patel emphasize India's role in Cisco's global innovation and expansion plans.
  • Josh van Tonder joins Cisco as Director of Product Marketing, Wireless in United States, previously Senior Director of Product Marketing at Alteryx.


🤝 Cisco Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Cisco is helping the McLaren Racing Formula 1 Team design a future-proofed workplace with collaboration tools and fast network connectivity.
  • Cisco signed a MoU with Université Internationale de Rabat to explore setting up a Cisco EDGE Incubation Center, focusing on cybersecurity and AI to boost Morocco's digital transformation.
  • Cisco partners with Vast Data to enhance AI storage solutions, as explained by David Siroky, AI CTO at Cisco APJC, in a recent blog.


📈 Cisco Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Cisco updated its investor relations page to reflect Q4FY25 earnings results, replacing previous Q3FY25 information, including press releases, income statements, and prepared remarks.
  • Cisco Chair and CEO Chuck Robbins shared Q4 earnings highlights, noting strong topline performance and progress in AI & Security.
  • Cisco Systems forecast first-quarter revenue above Wall Street estimates on August 6, 2025, as the AI boom boosted demand for its networking equipment.


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