Cisco | Competitive Intelligence Profile
Cisco is a worldwide technology leader founded in 1984, specializing in software, networking, and cybersecurity solutions. The company...

Cisco is a worldwide technology leader founded in 1984, specializing in software, networking, and cybersecurity solutions. The company enables powerful connections across various sectors, providing hardware, software, and services that facilitate Internet solutions and secure networking. With over 70,000 employees, Cisco continues to innovate in areas such as routing, switching, security, and cloud services, serving large enterprises, commercial businesses, service providers, and consumers.
🛍️ Cisco Product and Pricing Intelligence →
📅 Cisco Event Participations →
⚖️ Cisco Regulatory Intelligence →
👔 Cisco Management and Leadership Team →
⚔️ Cisco Alternatives and Competitors →
💼 Cisco Hiring and Layoffs →
🤝 Cisco Partnerships, Clients and Vendors →
📈 Cisco Financial Performance, Fundraising, M&A →

🛍️ Cisco Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Cisco's XDR now includes built-in Network Detection and Response capabilities and integrates with both Cisco security solutions and third-party vendors, as highlighted in a recent video by Network Security Architect O Mabry.
- Cisco unveils quantum networking technology and a Quantum Network Entanglement Chip to accelerate the quantum internet and practical quantum computing within 5-10 years.
- On May 29, Cisco's Duo team, including Matt Caulfield, VP of Product for Duo & Identity, and Chris Anderson, Duo Product CTO, unveiled a major security enhancement addressing gaps in traditional IAM.
📅 Cisco Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Cisco will host Duo's first Strategic Advisory Board in London on June 26, bringing together security leaders and top EMEA customers to shape product direction and discuss identity security.
- Cisco will present its industrial portfolio for resilient networking in harsh environments at an event on June 18th in Omaha.
- Cisco is hosting a live session at Cisco Live in San Diego, CA, showcasing a demo of a retail AI assistant.
⚖️ Cisco Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- On May 23, 2025, multiple vulnerabilities were identified in Cisco products, including Webex and Webex Meetings, which could allow remote attackers to exploit cross-site scripting and data manipulation.
- A high-risk vulnerability (CVE-2025-20188) in Cisco IOS XE Software allows unauthenticated remote attackers to upload backdoor programs and execute arbitrary code, prompting Cisco to release patches and recommend disabling the Out-of-Band AP Image Download feature if immediate patching is not possible.
👔 Cisco Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Revenue Officer, Cisco ThousandEyes
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EVP & Chief Product Officer
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Chief Architect, Contact Center
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Chief Technology Officer, Cisco Service Provider
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Chief Technology Officer
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SVP & Chief Marketing and Customer Officer, Webex by Cisco, Board Member, Women in stem champion
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Cisco, Security Chief Revenue Officer
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Vice President and Chief Design Officer, Webex Collaboration
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President
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Senior Vice President & General Manager, Cisco Collaboration Devices
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Vice-President Cisco South Europe. Strong supporter of the network as innovation driver
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Vice President
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Co-Founder & CEO
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Chair and CEO
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Executive Vice President and Chief People, Policy & Purpose Officer
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Senior Vice President, CFO Global Sales & Marketing
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VP of Finance and Chief of Staff to CFO
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CFO, Finance Director Asia Pacific & Japan Service Providers Segment Cisco Systems
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CFO
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CFO Communications
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VP & CTO, Security
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CTO, SP Networking
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CTO
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CTO & Director- Artificial Intelligence & Automation Leader CX(Customer Experience), Cisco Systems
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CTO, Service Provider EMEAR North
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Director Sales, Marketing & Product
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Senior Director, Cisco COO CoS Office
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⚔️ Cisco Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- AWS |
- Arista |
- CloudTalk |
- Fortinet |
- Palo Alto Networks |
- Huawei |
- Dialpad |
- Juniper Networks |
- RingCentral |
- Nextiva |
- HPE Aruba |
- NETGEAR |
- VMware |
- Dell Technologies |
- Microsoft |
- QUALCOMM |
- Broadcom |
- Commscope Holding Company |
- Check Point |
- MikroTik |
- Motorola Solutions |
- F5 |
- Extreme Networks

💼 Cisco Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Cisco is currently hiring for the position of Senior Director, Go-To-Market Performance & Optimization in the United States.
- Brian Taylor has joined Cisco as Sr. Director of Product Management in the United States, previously serving as Associate Vice President - Coherent Optical Modules at Marvell Technology.
- Priya Akant has joined Cisco as Director Software Engineering in India, previously holding a position at another company.
🤝 Cisco Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Jim Cramer believes Cisco can benefit from the European market and highlights a significant partnership with NVIDIA.
- Cisco partners with Swisscom to offer more sustainable and less complex network services.
- Cisco provides secure, end-to-end infrastructure to enhance fan experiences at the Melbourne Cricket Ground.
📈 Cisco Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- David Siroky, AI Leader at Cisco, discusses the strategic impact of the $28 billion Splunk acquisition on AI, observability, and secure infrastructure.
- In Q1 2025, Cisco increased its Core Router revenue year-over-year and quarter-over-quarter, driven by its routed optical networking solution with 400 Gbps ZR/ZR+ Optics.
- Cisco Foundation is investing in technologies to help communities adapt to extreme weather, supporting Hohonu's water monitoring expansion and Vibrant Planet's wildfire resilience solutions.
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