Bvlgari | Competitive Intelligence Profile

Founded in 1884 by Sotirio Bulgari in Rome, Bvlgari is a renowned Italian luxury brand known for its glamorous gemstone jewelry,...


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Founded in 1884 by Sotirio Bulgari in Rome, Bvlgari is a renowned Italian luxury brand known for its glamorous gemstone jewelry, luxury watches, perfumes, leather goods, and accessories. The brand embodies a distinctive style that merges modernity with classic Roman heritage, evolving from a single jewelry shop into a global luxury Maison. Bvlgari is celebrated for its aesthetic beauty and the passionate people behind the brand, offering a dynamic work environment and numerous career opportunities.

Website
Size
1001-5000 employees
Industry
Retail Luxury Goods and Jewelry
Specialities
Luxury goods, jewels, watches, accessories, leather goods, perfumes, gifts

🛍️ Bvlgari Product and Pricing Intelligence →

📅 Bvlgari Event Participations →

⚖️ Bvlgari Regulatory Intelligence →

👔 Bvlgari Management and Leadership Team →

⚔️ Bvlgari Alternatives and Competitors →

💼 Bvlgari Hiring and Layoffs →

🤝 Bvlgari Partnerships, Clients and Vendors →

📈 Bvlgari Financial Performance, Fundraising, M&A →


🛍️ Bvlgari Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Bvlgari unveiled the Octo Finissimo Lee Ufan x Bvlgari, a collaboration with artist Lee Ufan, and the Octo Finissimo Marble Tourbillon with a blue Italian marble dial at Geneva Watch Days from September 4-7, 2025.
  • Bvlgari collaborates with media artist Refik Anadol to launch the limited edition Le Gemme Tygar x Refik Anadol fragrance, featuring AI-based artwork on September 3.
  • Bvlgari released a limited edition of 200 titanium Octo Finissimo Sketch watches with a dial that reveals the design process.


📅 Bvlgari Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Bvlgari debuts the Serpenti Infinito exhibition in Mumbai, India from October 1-17, 2025, featuring global brand ambassador Priyanka Chopra Jonas and showcasing historic jewelry and artworks.
  • Bvlgari is presenting a first-of-its-kind exhibition showcasing the evolution of its Octo Finissimo line, including the recently launched Octo Finissimo Lee Ufan x Bvlgari, at the fair this year.
  • Bvlgari presents an unprecedented retrospective of its Octo Finissimo line at Geneva Watch Days from September 4-7, 2025, showcasing its record-breaking ultra-thin watchmaking achievements.

⚖️ Bvlgari Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Bvlgari Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Bvlgari Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • APM Monaco
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  • Nomination
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  • Tiffany & Co.
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  • Swarovski Crystal
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  • De Beers
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  • Cartier
  • |
  • Blue Nile
  • |
  • Louis Vuitton
  • |
  • Gucci
  • |
  • Burberry
  • |
  • Coach
  • |
  • Harry Winston
  • |
  • Chopard
  • |
  • Van Cleef & Arpels
  • |
  • Dior
  • |
  • THOM Group


💼 Bvlgari Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Bvlgari is hiring a Store Director in the United States, emphasizing strategic vision and market expansion.
  • Mariano D’Alessandro joins Bvlgari as Vice President Operations and Omnichannel in United States, previously Retail Excellence & Operations Director at Vacheron Constantin.
  • Matthieu SOUDAN joins Bvlgari as Special Projects Director in France, previously General Manager France Monaco BeLux at TAG Heuer.


🤝 Bvlgari Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 Bvlgari Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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