Bvlgari | Competitive Intelligence Profile
Founded in 1884 by Sotirio Bulgari in Rome, Bvlgari is a renowned Italian luxury brand known for its glamorous gemstone jewelry,...

Founded in 1884 by Sotirio Bulgari in Rome, Bvlgari is a renowned Italian luxury brand known for its glamorous gemstone jewelry, luxury watches, perfumes, leather goods, and accessories. The brand embodies a distinctive style that merges modernity with classic Roman heritage, evolving from a single jewelry shop into a global luxury Maison. Bvlgari is celebrated for its aesthetic beauty and the passionate people behind the brand, offering a dynamic work environment and numerous career opportunities.
🛍️ Bvlgari Product and Pricing Intelligence →
📅 Bvlgari Event Participations →
⚖️ Bvlgari Regulatory Intelligence →
👔 Bvlgari Management and Leadership Team →
⚔️ Bvlgari Alternatives and Competitors →
💼 Bvlgari Hiring and Layoffs →
🤝 Bvlgari Partnerships, Clients and Vendors →
📈 Bvlgari Financial Performance, Fundraising, M&A →

🛍️ Bvlgari Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Bvlgari launched its Fall-Winter 2025 eyewear collection, drawing inspiration from the Serpenti Viper and transforming the narrow oval silhouette into modern volumes.
- Bvlgari unveiled the Octo Finissimo Lee Ufan x Bvlgari, a collaboration with artist Lee Ufan, and the Octo Finissimo Marble Tourbillon with a blue Italian marble dial at Geneva Watch Days from September 4-7, 2025.
- Bvlgari collaborates with media artist Refik Anadol to launch the limited edition Le Gemme Tygar x Refik Anadol fragrance, featuring AI-based artwork on September 3.
📅 Bvlgari Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Bvlgari is bringing its Serpenti Infinito exhibition to Mumbai from October 2-17, featuring archival and contemporary Serpenti pieces alongside historic and modern Indian art.
- Bvlgari opened its 'Kaleidos: Colors, Cultures and Crafts' exhibition at the National Art Center, Tokyo on September 17, 2025, featuring collaborations with influencers like @geewonii.
- Bvlgari unveils the Bvlgari Kaleidos: Colors, Cultures and Crafts Exhibition at the National Art Center, Tokyo, featuring contemporary artists Lara Favaretto, Mariko Mori, and Akiko Nakayama, running from September 17 to December 15, 2025.
⚖️ Bvlgari Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Bvlgari Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Managing Director Taiwan
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Managing Director
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Deputy CEO
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Group CEO
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CFO Americas
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Managing Director Perfume Business Unit
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Group Financial & Planning Director
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Country CFO
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CFO Greater China
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Chief Financial Officer Middle-East, Africa & India
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Managing Director
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Chief Financial Officer
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CEO
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Managing Director
[email protected]
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Jewellery Business Unit Managing Director
[email protected]
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Regional Managing Director
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Country Managing Director
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⚔️ Bvlgari Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- APM Monaco |
- Nomination |
- Tiffany & Co. |
- Swarovski Crystal |
- De Beers |
- Cartier |
- Blue Nile |
- Louis Vuitton |
- Gucci |
- Burberry |
- Coach |
- Harry Winston |
- Chopard |
- Van Cleef & Arpels |
- Dior |
- THOM Group

💼 Bvlgari Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Bvlgari is hiring a Perfume-Korea Brand General Manager in South Korea to lead brand strategy, business development, and team management for the local and travel retail markets.
- Orie Uchiyama joined Bvlgari as Merchandising Director in Japan, previously Watch & Jewelry & High End Merchandising Associate Director at Gucci.
- Bvlgari is hiring a Store Director in the United States, emphasizing strategic vision and market expansion.
🤝 Bvlgari Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Bvlgari Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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