Bvlgari | Competitive Intelligence Profile

Founded in 1884 by Sotirio Bulgari in Rome, Bvlgari is a renowned Italian luxury brand known for its glamorous gemstone jewelry,...


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Founded in 1884 by Sotirio Bulgari in Rome, Bvlgari is a renowned Italian luxury brand known for its glamorous gemstone jewelry, luxury watches, perfumes, leather goods, and accessories. The brand embodies a distinctive style that merges modernity with classic Roman heritage, evolving from a single jewelry shop into a global luxury Maison. Bvlgari is celebrated for its aesthetic beauty and the passionate people behind the brand, offering a dynamic work environment and numerous career opportunities.

Website
Size
1001-5000 employees
Industry
Retail Luxury Goods and Jewelry
Specialities
Luxury goods, jewels, watches, accessories, leather goods, perfumes, gifts

🛍️ Bvlgari Product and Pricing Intelligence →

📅 Bvlgari Event Participations →

⚖️ Bvlgari Regulatory Intelligence →

👔 Bvlgari Management and Leadership Team →

⚔️ Bvlgari Alternatives and Competitors →

💼 Bvlgari Hiring and Layoffs →

🤝 Bvlgari Partnerships, Clients and Vendors →

📈 Bvlgari Financial Performance, Fundraising, M&A →


🛍️ Bvlgari Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Bvlgari showcased its 2025 collection of high jewelry and complex watches, transforming colorful gemstones into emotional designs that reflect the Roman jeweler's unique style.
  • Bvlgari unveils four new timepieces, including two crafted in precious marble, to celebrate the 50th anniversary of its Bvlgari Bvlgari collection.
  • Bvlgari showcases its 2025 Polychroma high jewelry collection and complex watches, featuring 150 pieces, at the Mandarin Oriental Hotel until August 16.


📅 Bvlgari Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Bvlgari showcased its high-end jewelry and watch collection at House of Tan Yeok Nee in Singapore, attended by notable guests.
  • Bvlgari presents the 'Beyond Time' exhibition in Singapore from July 18 to August 10, 2025, showcasing record-breaking timepieces and celebrating Singapore's 60th year of independence.
  • Bvlgari will showcase its heritage collection at the KALEIDOS exhibition in Tokyo's National Art Center starting September, highlighting its legacy through color and craftsmanship.

⚖️ Bvlgari Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Bvlgari Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Bvlgari Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • APM Monaco
  • |
  • Nomination
  • |
  • Tiffany & Co.
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  • Swarovski Crystal
  • |
  • De Beers
  • |
  • Cartier
  • |
  • Blue Nile
  • |
  • Louis Vuitton
  • |
  • Gucci
  • |
  • Burberry
  • |
  • Coach
  • |
  • Harry Winston
  • |
  • Chopard
  • |
  • Van Cleef & Arpels
  • |
  • Dior
  • |
  • THOM Group


💼 Bvlgari Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Mariano D’Alessandro joins Bvlgari as Vice President Operations and Omnichannel in United States, previously Retail Excellence & Operations Director at Vacheron Constantin.
  • Matthieu SOUDAN joins Bvlgari as Special Projects Director in France, previously General Manager France Monaco BeLux at TAG Heuer.
  • Bvlgari appointed Paola Brignone as the new Country Brand Director for Mexico, bringing over 20 years of luxury retail experience from Prada, Gucci, and Louis Vuitton.


🤝 Bvlgari Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Bvlgari recently advertised a job opening for a Travel Retail Area Manager for Parfums in Southeast Asia.


📈 Bvlgari Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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