Braze | Competitive Intelligence Profile
Braze is a leading customer engagement platform that enables brands to interact with their customers in real-time across various...
Braze is a leading customer engagement platform that enables brands to interact with their customers in real-time across various channels. It provides tools for cross-channel messaging, journey orchestration, AI-powered experimentation, and optimization to foster customer relationships, growth, and loyalty. Recognized for its innovative platform, Braze serves global brands and has been acknowledged in several industry reports and awards for its workplace culture and technological leadership.
🛍️ Braze Product and Pricing Intelligence →
📅 Braze Event Participations →
⚖️ Braze Regulatory Intelligence →
👔 Braze Management and Leadership Team →
⚔️ Braze Alternatives and Competitors →
💼 Braze Hiring and Layoffs →
🤝 Braze Partnerships, Clients and Vendors →
📈 Braze Financial Performance, Fundraising, M&A →
🛍️ Braze Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Braze announced new features and upgrades, including RCS, WhatsApp upgrades, eComm event recs, and Canvas improvements, with a live walkthrough scheduled for July 16.
- Braze helps brands like iFood and Zé Delivery send 4 trillion personalized messages annually without spamming, using AI and ethical data practices, as explained by Jonathan Hyman, cofounder and CTO of Braze.
- Braze was named a 2025 Best Company to Work For by U.S. News & World Report in the Information Technology and Northeast categories.
📅 Braze Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Braze hosted its first Grow With Braze event in São Paulo, featuring discussions on customer engagement strategies with clients like Zé Delivery and iFood, and partners including AWS and WhatsApp.
- Braze announced the first speakers for its City x City Sydney 2025 event, including REA Group, Luxury Escapes, Metcash, and its Co-founder & CTO Jonathan Hyman, to discuss customer engagement trends and product innovations.
- Braze is giving away 10 tickets to the E-commerce Brazil Forum 2025, Latin America's largest e-commerce event, to marketing professionals who follow them and fill out a form by July 9.
⚖️ Braze Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Braze Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-founder, CEO
[email protected] -
Chief Financial Officer[email protected]
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CEO
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Chief Executive Officer[email protected]
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Co-Founder
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Chief Executive Officer
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Managing Director
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Managing Director
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Managing Director[email protected]
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Chief Executive Officer[email protected]
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Interim Chief Executive Officer[email protected]
⚔️ Braze Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Mailchimp |
- HubSpot Marketing Hub |
- Adobe Marketo Engage |
- SendGrid Marketing Campaigns |
- Constant Contact |
- Salesforce Marketing Cloud |
- Brevo Marketing Platform |
- MoEngage Customer Engagement Platform |
- Insider |
- Adobe Marketing Cloud |
- CleverTap |
- Iterable |
- UseInsider |
- WebEngage |
- Bloomreach |
- Plotline |
- Customer.io |
- Klaviyo |
- Ortto |
- Emarsys |
- EngageLab |
- SEINō |
- Campaign Monitor |
- Twilio Engage |
- SuprSend |
- OneSignal
💼 Braze Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Smriti Handa joins Braze as Regional People Director- APAC & Middle East in Singapore.
- Nathan Katz joins Braze as Vice President, Head of AI Expert Services in the United States, previously Chief Customer Officer at OfferFit.
- William Palmer joins Braze as Director Data Science, AI Deployment in the United States, previously Director, ML Implementation Engineering at OfferFit.
🤝 Braze Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Braze partnered with Google RCS to enhance customer messages with interactive and branded features like carousels and quick replies.
- Braze rebuilt its real-time analytics pipeline with ClickHouse Cloud, making it faster and more scalable, as shared by Caleb Severn, Senior Engineering Manager at Braze.
📈 Braze Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Braze acquired AI decisioning start-up OfferFit to enhance customer engagement with personalized marketing solutions.
- Braze reported Q1 2025 revenue of $162.1 million, beating estimates by 2.2%, with CFO Isabelle Winkles citing revenue acceleration as key to stability.
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