BeReal | Competitive Intelligence Profile
BeReal is a photo-sharing application that encourages users to share authentic moments from their daily lives with friends. The app...
BeReal is a photo-sharing application that encourages users to share authentic moments from their daily lives with friends. The app sends out a notification at a random time each day, prompting users to take and share a photo within two minutes, fostering a sense of spontaneity and realness without the influence of filters, followers, or likes.
🛍️ BeReal Product and Pricing Intelligence →
📅 BeReal Event Participations →
⚖️ BeReal Regulatory Intelligence →
👔 BeReal Management and Leadership Team →
⚔️ BeReal Alternatives and Competitors →
💼 BeReal Hiring and Layoffs →
🤝 BeReal Partnerships, Clients and Vendors →
📈 BeReal Financial Performance, Fundraising, M&A →
🛍️ BeReal Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- BeReal launched its Creator Program at an event in Paris on October 29, aiming to expand the community to several thousand creators by 2026.
- Ben Moore, BeReal US Managing Director, announced on November 20 that BeReal has become the only social app with no AI-generated content, ensuring all content is captured within the app and users are 100% human.
- BeReal launched its first Paris metro ad campaign in November 2025, featuring interactive posters and a contest for a trip to Universal Studios.
📅 BeReal Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- BeReal COO Oriane Mainard visited Yonsei University in South Korea on November 13 to host an information session for its Student Ambassador Program.
- BeReal partners with Creators 4 Mental Health for a World Mental Health Day event in NYC on October 10.
- BeReal's U.S. team will attend Advertising Week in NYC and feature out-of-home moments around the city.
⚖️ BeReal Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 BeReal Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CTO
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CEO[email protected]
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Chief Executive Officer
⚔️ BeReal Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Zingr |
- TRUTH Social |
- Snapchat |
- Hive Social |
- Mastodon |
- Damus |
- Blast |
- Friendzone |
- Tito |
- Pixelfed |
- Minutiae |
- Slides With Friends |
- BeUnblurred |
- Slingshot: Instant Camera |
- Labelium |
- Pi Datametrics |
- LumApps |
- TikTok |
- Gas |
- Threads |
- Wire |
- Dubble Photos |
- Banya |
- CompanyCam
💼 BeReal Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Ollie Stokes left BeReal as Sales Lead EMEA in the United Kingdom to join Reddit, Inc. as Senior Client Partner | Travel Lead EMEA.
- Patricia Ramírez Llopis started as Country Manager at BeReal in Spain.
- Dev Desai joined BeReal as Senior Product Designer in India, previously Senior Product Designer at CNTXT.
🤝 BeReal Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- BeReal partnered with Garnier to promote the Fructis Méthode Boucles haircare line in an authentic campaign targeting Gen Z.
- BeReal collaborated with MACIF to promote its home insurance contract, achieving above-benchmark performance in France.
- BeReal launched its first campaign with IKEA and WPP Media to connect with Gen Z in an authentic, algorithm-free environment.
📈 BeReal Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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