BeReal | Competitive Intelligence Profile
BeReal is a photo-sharing application that encourages users to share authentic moments from their daily lives with friends. The app...
BeReal is a photo-sharing application that encourages users to share authentic moments from their daily lives with friends. The app sends out a notification at a random time each day, prompting users to take and share a photo within two minutes, fostering a sense of spontaneity and realness without the influence of filters, followers, or likes.
🛍️ BeReal Product and Pricing Intelligence →
📅 BeReal Event Participations →
⚖️ BeReal Regulatory Intelligence →
👔 BeReal Management and Leadership Team →
⚔️ BeReal Alternatives and Competitors →
💼 BeReal Hiring and Layoffs →
🤝 BeReal Partnerships, Clients and Vendors →
📈 BeReal Financial Performance, Fundraising, M&A →
🛍️ BeReal Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- BeReal announces a relaunch of its app with Patricia Ramírez Llopis this week.
- BeReal won Silver in the Innovative Media Format category at the Open Garden Awards for the Lipton Ice Tea Sparkling campaign, which used a 'fake BeReal' interactive format to reach 11.5M impressions and 1.8M users.
- BeReal won the New AdTech of the Year award at the Minted AdTech Awards on December 4, 2025.
📅 BeReal Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- BeReal welcomed part of its creator community to its Paris office in partnership with Havas Paris Social for an authentic meet and greet on November 27.
- BeReal hosts a webinar on February 17 in Paris to discuss how brands can use the platform to reach Gen Z, featuring insights from HEROIKS group.
- Alexandre Bourreau from BeReal presented on integrating brands into the app's raw environment during a Monday Morning webinar on February 3.
⚖️ BeReal Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 BeReal Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CTO
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CEO[email protected]
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Chief Executive Officer
⚔️ BeReal Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Zingr |
- TRUTH Social |
- Snapchat |
- Hive Social |
- Mastodon |
- Damus |
- Blast |
- Friendzone |
- Tito |
- Pixelfed |
- Minutiae |
- Slides With Friends |
- BeUnblurred |
- Slingshot: Instant Camera |
- Labelium |
- Pi Datametrics |
- LumApps |
- TikTok |
- Gas |
- Threads |
- Wire |
- Dubble Photos |
- Banya |
- CompanyCam
💼 BeReal Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- BeReal appointed Patricia Ramírez Llopis as its general director to renew its strategy and build stronger ties with users.
- Patricia Ramírez Llopis, the new general director of BeReal in Spain, says the app's relaunch is an attractive challenge and her perspective as a mother makes her see social media through the lens of mental health.
- Ian L. left BeReal as Director, Agency Partnerships in the United States to join Amagi as Senior Director, Demand Partnerships.
🤝 BeReal Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- BeReal formed its first partnership with Mars for an Airwaves campaign targeting GenZ with authentic content.
- BeReal collaborated with McDonald's on a product launch for Crazy Cheddar, using its creator pool to create authentic assets.
- BeReal collaborated with L'Oréal and Publicis Media for Mixa's Cica Réparation campaign, using original and authentic assets.
📈 BeReal Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- BeReal, acquired by Voodoo, exceeded $30M in revenue in 2025 after generating no revenue previously, according to Susanah Zeffiro Beaumont, who leads the company.
- Voodoo acquired BeReal for about $500 million.
- BeReal generated €30M in revenue in 2025, stabilized its audience in France, saw strong growth in Japan, and has a clear path to profitability by 2027, according to Alexandre Yazdi, CEO of Voodoo.
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