1Password | Competitive Intelligence Profile
1Password is a password manager trusted by over 100,000 businesses to protect sensitive information and manage passwords securely....
1Password is a password manager trusted by over 100,000 businesses to protect sensitive information and manage passwords securely. It integrates with various identity and access management systems, allowing for easy deployment and management of employee accounts while ensuring productivity and security. The platform offers solutions for individuals, families, and teams, providing features like secure storage, password autofill, and data breach protection.
🛍️ 1Password Product and Pricing Intelligence →
📅 1Password Event Participations →
⚖️ 1Password Regulatory Intelligence →
👔 1Password Management and Leadership Team →
⚔️ 1Password Alternatives and Competitors →
💼 1Password Hiring and Layoffs →
🤝 1Password Partnerships, Clients and Vendors →
📈 1Password Financial Performance, Fundraising, M&A →
🛍️ 1Password Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- 1Password has rebranded '1PASSWORD DEVICE TRUST' to '1PASSWORD DEVICE TRUST CORE' and introduced a new service '1PASSWORD DEVICE TRUST CONNECT' for integrating with IdPs to block untrusted devices.
- 1Password is integrated as a supported secret manager in Kamal for deploying Phoenix applications, allowing teams to manage secrets efficiently.
- 1Password has shifted from a lifetime license model to a subscription model, causing dissatisfaction among long-time users who feel betrayed by the change.
📅 1Password Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- 1Password CEO Jeff Shiner discussed the changing landscape of identity and security on the Biometric Update Podcast during an event in Toronto promoting 1Password’s partnership with the Red Bull Formula 1 Racing Academy.
- 1Password is partnering with Platform Calgary and OpsGuru for the 2025 Tech Stampede Social event on July 10.
- 1Password will participate in AWS Re:Inforce in Philadelphia from June 16-18 to discuss modern access strategies and Extended Access Management.
⚖️ 1Password Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- A HackerOne bug bounty disclosure revealed a CSV injection vulnerability in 1Password's shared passwords, potentially leading to complete private vault exfiltration.
👔 1Password Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Sr. Director of Engineering 1Password ; Ex VP Engineering ChartHop, Chief Member
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Director, Engineering
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Senior Director, UX Foundations & Enablement
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Director, Product Marketing
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Director of Engineering
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Director, Talent Acquisition
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Founder of AgileBits and 1Password, Smart Moose Canada and SubSweeper
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Chief Revenue Officer
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Chief Legal Officer
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(CXO) Chief Experience Officer – Leading design and UX
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CTO
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Chief Financial Officer
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CEO of 1Password
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Vice President, Engineering
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Vice President of Engineering
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Executive Hiring
undefined⚔️ 1Password Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Bitwarden |
- Keeper |
- LastPass |
- Zoho Vault |
- PassCamp |
- Dashlane |
- NordPass |
- OneLogin |
- Rippling |
- KeePass |
- KeePassXC
💼 1Password Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- 1Password has appointed Raffael Marty as an Operating Advisor to enhance their Extended Access Management and MSP business.
- 1Password has appointed Abe Ankumah as the new Chief Product Officer to enhance their Extended Access Management platform.
- Navin Persaud, VP of Revenue Operations at 1Password, leads a team of over 30 people supporting a GTM organization of more than 450.
🤝 1Password Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- 1Password announced a strategic collaboration with AWS to simplify secrets management and enhance cloud security on June 18.
- 1Password partnered with Red Bull to reveal a new livery designed by artist Kirsten, inspired by F1 Academy driver Alisha Palmowski, celebrating women in motorsport on June 13.
- 1Password launched an official partnership with Google at Google Cloud Next '25, with plans to integrate with Google Chat and collaborate on security and AI tools.
📈 1Password Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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