YogaWorks | Competitive Intelligence Profile
YogaWorks is a wellness and fitness company founded in 1987 that provides diverse styles of yoga, meditation, mindful fitness classes,...
YogaWorks is a wellness and fitness company founded in 1987 that provides diverse styles of yoga, meditation, mindful fitness classes, and teacher training programs. Headquartered in Santa Monica, CA, it operates both physical studios and online platforms offering live and on-demand classes. The company's mission is to make yoga accessible to people from all walks of life, helping them become their best selves through practice. YogaWorks is known for its signature classes that blend alignment, breathwork, and movement, and it has grown to become one of the largest yoga instruction providers in the U.S.
🛍️ YogaWorks Product and Pricing Intelligence →
📅 YogaWorks Event Participations →
⚖️ YogaWorks Regulatory Intelligence →
👔 YogaWorks Management and Leadership Team →
⚔️ YogaWorks Alternatives and Competitors →
💼 YogaWorks Hiring and Layoffs →
🤝 YogaWorks Partnerships, Clients and Vendors →
📈 YogaWorks Financial Performance, Fundraising, M&A →
🛍️ YogaWorks Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
📅 YogaWorks Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ YogaWorks Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 YogaWorks Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Interim CEO
[email protected] -
Founder and Chief Executive Officer
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Chief Executive Officer[email protected]
⚔️ YogaWorks Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- CorePower Yoga |
- Alo Moves |
- Yoga International |
- Wellhub |
- Melaleuca |
- Shaklee Corp. |
- SoulCycle |
- ClassPass |
- Mindbody |
- TotalWellness |
- Xponential Fitness |
- Title Boxing Club |
- Tivity Health |
- YogaEasy |
- Yoga Studio |
- SkillYoga
💼 YogaWorks Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 YogaWorks Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 YogaWorks Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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