Workday | Competitive Intelligence Profile

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive...


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Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. The company offers applications built with artificial intelligence and machine learning at the core, enabling organizations to manage financials, human resources, planning, and analytics effectively. With over 10,000 customers globally, including more than 50% of the Fortune 500, Workday is designed to empower businesses to make fast decisions and ensure flawless operations.

Website
Headquarters
Pleasanton, California
Size
10,001+ employees
Industry
Software Development
Specialities
Financial Management, Human Capital Management (Human Resources Management, Workforce Planning + Talent Management), Payroll, Expenses, Time Tracking, Procurement, Grants Management, Recruiting, Planning

🛍️ Workday Product and Pricing Intelligence →

📅 Workday Event Participations →

⚖️ Workday Regulatory Intelligence →

👔 Workday Management and Leadership Team →

⚔️ Workday Alternatives and Competitors →

💼 Workday Hiring and Layoffs →

🤝 Workday Partnerships, Clients and Vendors →

📈 Workday Financial Performance, Fundraising, M&A →


🛍️ Workday Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Workday updated its operational planning software to include AI-driven predictive forecasts and personal and shareable scenarios for faster, better decisions.
  • Workday has updated its employee experience management software to include onboarding in the list of career moments it supports, alongside job transitions, manager promotions, and more.
  • Workday has rebranded its 'WORKDAY GO' offering to 'SMB SOFTWARE' and updated its messaging to emphasize AI capabilities and operational efficiency for small and midsize businesses, including a new video duration (1:21) and resources like 'The Vitality Code Playbook' and a guide on AI for SMBs.


📅 Workday Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Workday will showcase its AI-powered Contract Lifecycle Management platform in a live demo on July 17, featuring automation and visibility features for contract workflows.
  • Workday and Deloitte co-host a webinar on July 7 about AI's impact on HR, featuring insights from Jens Löhmar, Workday's CTO for Continental & DACH, and other experts.
  • Workday hosted Illuminate Live in Boston featuring Kathy Pham, VP of Artificial Intelligence, Patrick Blair, Chief Revenue Officer, and MIT's Kate Darling to discuss AI innovations for the future of work.

⚖️ Workday Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Workday received ISO 42001 accreditation and NIST AI RMF alignment attestation for its AI governance program, as announced by Dr. Kelly Trindel, Chief Responsible AI Officer at Workday.
  • Workday achieved ISO 42001 certification and alignment with the NIST AI Risk Management Framework, verified by Schellman and Coalfire.
  • Workday achieved ISO 42001 and NIST AI RMF alignment for ethical AI on June 12, 2025, reinforcing its commitment to responsible AI development.

👔 Workday Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Workday Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Paylocity
  • |
  • ADP (Workforce Now)
  • |
  • Paycom
  • |
  • Paycor
  • |
  • Rippling
  • |
  • BambooHR
  • |
  • PrimePay
  • |
  • Proliant
  • |
  • UKG (Ultimate Kronos Group)
  • |
  • Ceridian
  • |
  • SAP SuccessFactors HCM
  • |
  • Oracle HCM
  • |
  • Dayforce
  • |
  • Paychex Flex
  • |
  • QuickBooks Payroll
  • |
  • Gusto
  • |
  • Zoho People
  • |
  • Sloneek
  • |
  • Zenefits


💼 Workday Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • On June 4, 2025, Workday held its Annual Meeting of Stockholders, electing Carl M. Eschenbach, Michael M. McNamara, Michael L. Speiser, and Jerry Yang as Class I directors and ratifying Ernst & Young LLP as its accounting firm.
  • Workday's new CTO, Peter Bailis, spoke at #WDayDevcon on June 5.
  • Workday is hiring for a federal workforce policy advocacy role in the U.S., focusing on workforce development and the future of work, as announced by Chandler Morse, Vice President of Corporate Affairs.


🤝 Workday Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • PUMA Group is partnering with Workday to unify global HR and payroll for growth and innovation.
  • Workday announced that Golden Entertainment, Inc. has joined its Human Capital Management and Financial Management community.
  • Genesis Energy has chosen Workday to modernize its finance systems with support from Accenture, aiming to enhance financial processes and data accessibility.


📈 Workday Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Workday's stock price decreased from $249.48 to $236.88, with a change of -$5.82 (-2.40%), and volume increased from 1.3M to 2.5M, while market cap dropped from $66.6B to $63.2B.
  • Workday's stock dropped in mid-May after its fiscal 2026 first-quarter results, despite revenue growth of nearly 13% year over year to $2.24 billion, as investors expected higher growth due to its AI focus.


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