Workday | Competitive Intelligence Profile

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive...


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Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. The company offers applications built with artificial intelligence and machine learning at the core, enabling organizations to manage financials, human resources, planning, and analytics effectively. With over 10,000 customers globally, including more than 50% of the Fortune 500, Workday is designed to empower businesses to make fast decisions and ensure flawless operations.

Website
Headquarters
Pleasanton, California
Size
10,001+ employees
Industry
Software Development
Specialities
Financial Management, Human Capital Management (Human Resources Management, Workforce Planning + Talent Management), Payroll, Expenses, Time Tracking, Procurement, Grants Management, Recruiting, Planning

🛍️ Workday Product and Pricing Intelligence →

📅 Workday Event Participations →

⚖️ Workday Regulatory Intelligence →

👔 Workday Management and Leadership Team →

⚔️ Workday Alternatives and Competitors →

💼 Workday Hiring and Layoffs →

🤝 Workday Partnerships, Clients and Vendors →

📈 Workday Financial Performance, Fundraising, M&A →


🛍️ Workday Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Rain launched the first embedded earned wage access solution within Workday on July 9, 2025, enabling employees to access their earned wages directly through the Workday platform.
  • Workday plans to launch its first local data center in India, scale up sales operations, and strengthen its partner ecosystem, using Amazon Web Services.
  • Workday updated its webpage to include a more comprehensive list of regions and languages, expanding its global presence and accessibility.


📅 Workday Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Workday and KPMG leaders will discuss strategic workforce planning in an upcoming event.
  • Workday opens registration for Workday Horizon México event on August 14 to explore AI's impact on the future of work.
  • Workday will showcase AI-powered talent acquisition solutions at RecFest 2025 on July 10, featuring a session by Zack Kikendall on reimagining talent acquisition.

⚖️ Workday Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Workday disclosed $30,000 in lobbying for Q2 2025, focusing on Department of Agriculture appropriations and related USDA work.
  • Workday received ISO 42001 accreditation and NIST AI RMF alignment attestation for its AI governance program, as announced by Dr. Kelly Trindel, Chief Responsible AI Officer at Workday.
  • Workday achieved ISO 42001 certification and alignment with the NIST AI Risk Management Framework, verified by Schellman and Coalfire.

👔 Workday Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Workday Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Paylocity
  • |
  • ADP (Workforce Now)
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  • Paycom
  • |
  • Paycor
  • |
  • Rippling
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  • BambooHR
  • |
  • PrimePay
  • |
  • Proliant
  • |
  • UKG (Ultimate Kronos Group)
  • |
  • Ceridian
  • |
  • SAP SuccessFactors HCM
  • |
  • Oracle HCM
  • |
  • Dayforce
  • |
  • Paychex Flex
  • |
  • QuickBooks Payroll
  • |
  • Gusto
  • |
  • Zoho People
  • |
  • Sloneek
  • |
  • Zenefits


💼 Workday Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Jordan R. joins Workday as Strategic Partnerships & Alliances in Australia, previously Investor & Advisor at Various Startups.
  • Workday is hiring a Principal Advisor in APAC to support its Higher Education teams and launch Workday Student in ANZ.
  • James Cooper, Senior Software Engineering Manager at Workday in Canada, left to become Chief Technology Officer at Body Energy Club.


🤝 Workday Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Workday partners with Insperity to offer a streamlined HR solution combining Workday's technology with Insperity's services.
  • Workday partnered with Hödlmayr International and Deloitte to kick off an HR suite implementation project in Linz.
  • Workday partners with Sifted Summit as a pioneer in cloud-based HR and finance.


📈 Workday Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Workday's Evisort CEO Jerry Ting focuses on integrating AI startup mentality post-acquisition.
  • Workday's stock price decreased from $249.48 to $236.88, with a change of -$5.82 (-2.40%), and volume increased from 1.3M to 2.5M, while market cap dropped from $66.6B to $63.2B.
  • Workday's stock dropped in mid-May after its fiscal 2026 first-quarter results, despite revenue growth of nearly 13% year over year to $2.24 billion, as investors expected higher growth due to its AI focus.


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