Workday | Competitive Intelligence Profile

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive...


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Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. The company offers applications built with artificial intelligence and machine learning at the core, enabling organizations to manage financials, human resources, planning, and analytics effectively. With over 10,000 customers globally, including more than 50% of the Fortune 500, Workday is designed to empower businesses to make fast decisions and ensure flawless operations.

Website
Headquarters
Pleasanton, California
Size
10,001+ employees
Industry
Software Development
Specialities
Financial Management, Human Capital Management (Human Resources Management, Workforce Planning + Talent Management), Payroll, Expenses, Time Tracking, Procurement, Grants Management, Recruiting, Planning

🛍️ Workday Product and Pricing Intelligence →

📅 Workday Event Participations →

⚖️ Workday Regulatory Intelligence →

👔 Workday Management and Leadership Team →

⚔️ Workday Alternatives and Competitors →

💼 Workday Hiring and Layoffs →

🤝 Workday Partnerships, Clients and Vendors →

📈 Workday Financial Performance, Fundraising, M&A →


🛍️ Workday Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Workday updated its AI offerings from 'AGENTIC AI' to 'AGENT SYSTEM OF RECORD' and added a new eBook titled 'WORKDAY FOR FINANCIAL SERVICES: VALUE YOU CAN MEASURE' focusing on the financial services sector.
  • Workday has updated its navigation to include 'AGENT SYSTEM OF RECORD' replacing 'AGENTIC AI', added 'ENERGY AND RESOURCES' and 'TRANSPORTATION' to its industries, and expanded its language options to include multiple new countries and languages.
  • Workday has rebranded 'AGENTIC AI' to 'AGENT SYSTEM OF RECORD', added 'ENERGY AND RESOURCES' and 'TRANSPORTATION' to its industries, and replaced 'Customer Experience' with 'Services' in its offerings.


📅 Workday Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Sun Life will showcase its Workday integrations and benefits solutions at Workday Rising 2025, offering live demos and speaking sessions.
  • Workday announced speakers from Salesforce, Microsoft, and Instacart for Workday Rising.
  • Trintech sponsors Workday Rising and invites attendees to visit Booth D44 or join their speaking session.

⚖️ Workday Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Workday disclosed $50,000 in lobbying for Q2 2025, focusing on supporting appropriations for software as a service.
  • Workday disclosed $30,000 in lobbying for Q2 2025, focusing on Department of Agriculture appropriations and related USDA work.

👔 Workday Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Workday Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Paylocity
  • |
  • ADP (Workforce Now)
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  • Paycom
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  • Paycor
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  • Rippling
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  • BambooHR
  • |
  • PrimePay
  • |
  • Proliant
  • |
  • UKG (Ultimate Kronos Group)
  • |
  • Ceridian
  • |
  • SAP SuccessFactors HCM
  • |
  • Oracle HCM
  • |
  • Dayforce
  • |
  • Paychex Flex
  • |
  • QuickBooks Payroll
  • |
  • Gusto
  • |
  • Zoho People
  • |
  • Sloneek
  • |
  • Zenefits


💼 Workday Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Sunil Jose joins Workday as President India in India, previously CRO & Head of Global Field Operations at BrowserStack.
  • Jordan R. joins Workday as Strategic Partnerships & Alliances in Australia, previously Investor & Advisor at Various Startups.
  • Workday is hiring a Principal Advisor in APAC to support its Higher Education teams and launch Workday Student in ANZ.


🤝 Workday Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Workday strengthened its alliance with ONCE on August 1 to promote inclusive talent management and digital accessibility, with ONCE's 88% of employees having disabilities, as stated by Workday's President of Product and Technology Gerrit Kazmaier and Spain Director Adolfo Pellicer.
  • Workday partners with Trintech to enhance financial close automation and insights.
  • Workday announced on July 14, 2025, that Seattle University selected its platform to unify over 12 disparate systems across two campuses, aiming to transform the student experience and simplify tasks for students and staff.


📈 Workday Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Workday plans to announce its fiscal 2026 second quarter financial results on August 21, 2025.
  • Institutional investors are heavily buying Workday shares while top executives are selling large stakes, creating conflicting signals for the company.
  • Workday's Evisort CEO Jerry Ting focuses on integrating AI startup mentality post-acquisition.


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