Wealthfront | Competitive Intelligence Profile
Wealthfront integrates investing and saving products to help young professionals build long-term wealth in any market condition....
Wealthfront integrates investing and saving products to help young professionals build long-term wealth in any market condition. The company offers high-yield savings through partner banks, diversified ETF and bond ETF investing, zero-commission stock investing, and low-cost loans, all delivered through a software platform designed to lower costs and help both sophisticated and new investors grow their wealth.
🛍️ Wealthfront Product and Pricing Intelligence →
📅 Wealthfront Event Participations →
⚖️ Wealthfront Regulatory Intelligence →
👔 Wealthfront Management and Leadership Team →
⚔️ Wealthfront Alternatives and Competitors →
💼 Wealthfront Hiring and Layoffs →
🤝 Wealthfront Partnerships, Clients and Vendors →
📈 Wealthfront Financial Performance, Fundraising, M&A →
🛍️ Wealthfront Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Wealthfront reduced its annual advisory fee from 0.25% to 0.15% and shortened the no advisory fee period from 6 months to 3 months for its Automated Bond Ladder.
- Wealthfront has eliminated the management fee for direct indexing in their Automated Investing Account, previously set at 0.25%.
- Wealthfront has introduced a 10% 'play-money' clause to its passive investment strategy, allowing clients to allocate a portion of their portfolios to higher-risk ventures as a counter to Robinhood's hyper-active trading model.
📅 Wealthfront Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Wealthfront Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Wealthfront Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
-
CEO
[email protected] -
Chief Financial Officer[email protected]
-
Founder & Chief Strategy Officer[email protected]
-
CEO
-
CEO
-
Executive Creative Director[email protected]
⚔️ Wealthfront Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Betterment |
- Vanguard Digital Advisor |
- SoFi Robo Investing |
- Acorns |
- Stash |
- Robinhood Strategies |
- Fidelity Go® |
- Sigmastocks |
- ONE |
- Arta |
- Wizest |
- Edward Jones Investments |
- Scalable Capital |
- Groundfloor |
- Pebble |
- Personal Capital |
- Northern Trust Corporation |
- BNY Mellon | Pershing |
- SS&C Technologies Holdings |
- SimCorp |
- Capco |
- Envestnet, Inc |
- Orion Advisor Services |
- FutureAdvisor |
- SigFig |
- Titan |
- Ally Invest
💼 Wealthfront Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- On May 8, 2025, Wealthfront announced that Michelle Wilson, a seasoned legal executive with over 25 years of experience, has joined its Board of Directors.
- Wealthfront is currently hiring a Software Engineer, Frontend in the United States.
- Wealthfront is currently hiring a Senior Product Manager, Home Lending in the United States.
🤝 Wealthfront Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Wealthfront Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Wealthfront Advisers LLC increased its stake in Eastman Chemical by 3,136.8% in the fourth quarter, now owning 736,011 shares valued at $67,213,000.
- Wealthfront Advisers LLC increased its position in iShares 7-10 Year Treasury Bond ETF by 333,731.3% in the fourth quarter, now owning 15,626,644 shares valued at $1,444,683,000.
- Wealthfront Advisers LLC increased its stake in Boston Properties by 198.9% in the fourth quarter, now owning 149,156 shares valued at $11,091,000.
People also viewed
- WHOOP |
- TWINO |
- nectaro |
- Mintos |
- Fullpath |
- Bark |
- VIAINVEST |
- Flo |
- Surfline |
- Life360 |
- Где мои дети |
- Findmykids
Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.
Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.
Outthink. Outpace. Outperform. #RivalSense