Vietnam Airlines | Competitive Intelligence Profile

Vietnam Airlines is the national flag carrier of Vietnam, operating for over 30 years with a focus on domestic and international...


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Vietnam Airlines is the national flag carrier of Vietnam, operating for over 30 years with a focus on domestic and international flights across Asia, Europe, and Australia. It is a Skytrax 4-star airline and a member of SkyTeam, offering services such as frequent flyer programs, in-flight amenities, and modern aircraft like Boeing 787 and Airbus A350-900.

Website
Headquarters
Ha Noi, Ha Noi
Size
10,001+ employees
Industry
Airlines and Aviation
Specialities
Airlines, Air Services, Aviation, Travel

🛍️ Vietnam Airlines Product and Pricing Intelligence →

📅 Vietnam Airlines Event Participations →

⚖️ Vietnam Airlines Regulatory Intelligence →

👔 Vietnam Airlines Management and Leadership Team →

⚔️ Vietnam Airlines Alternatives and Competitors →

💼 Vietnam Airlines Hiring and Layoffs →

🤝 Vietnam Airlines Partnerships, Clients and Vendors →

📈 Vietnam Airlines Financial Performance, Fundraising, M&A →


🛍️ Vietnam Airlines Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Vietnam Airlines introduced its first signature fragrance, LotuScent, to enhance the ambiance in select Lotus Lounges and on international flights.
  • Vietnam Airlines is launching a direct Hanoi–Jakarta route from November 22, 2025.
  • Vietnam Airlines launched its signature fragrance "Nhã" and introduced a new Check-in Lounge at Terminal 3 of Tân Sơn Nhất International Airport and in-flight Internet service on November 1, 2025.


📅 Vietnam Airlines Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Vietnam Airlines is the Diamond Sponsor for the Vietnam Travel Day 2025 event in Quang Ninh from November 20-23.
  • Vietnam Airlines showcased its network, 4-star services, and Vietnamese culture at the WTMLondon2025 event.
  • Vietnam Airlines promoted Vietnamese tourism and aviation products at the World Travel Market London 2025 from November 4-6.

⚖️ Vietnam Airlines Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Vietnam Airlines experienced a data breach on October 15, exposing over 23 million government and diplomatic records through social engineering by Scattered Spider.
  • Vietnam Airlines had 63.62GB of data exposed in a breach on October 3.

👔 Vietnam Airlines Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Vietnam Airlines Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Taseco Air Services
  • |
  • ANA Holdings
  • |
  • Asia Aviation
  • |
  • Vietjet Air
  • |
  • Bamboo Airways
  • |
  • Jetstar
  • |
  • China Airlines
  • |
  • Cambodia Angkor Air
  • |
  • Philippine Airlines


💼 Vietnam Airlines Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • KA HEI Issac Sin joined Vietnam Airlines as a Senior Specialist in Hong Kong, previously serving as a Sales and Marketing Supervisor at STARLUX Airlines.
  • Vietnam Airlines is hiring a Finance Executive for investment and project financial management in Vietnam.
  • Vietnam Airlines is hiring a Digital Transformation Specialist and a Technical Management Specialist for its Technical Department with an application deadline of October 31, 2025.


🤝 Vietnam Airlines Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Vietnam Airlines partners with Accor to allow Lotusmiles members to convert miles and points between the airline and over 5,700 global hotels, launching a 50% bonus points offer.
  • FPT became the innovative technology partner of Vietnam Airlines on September 18.
  • Vietnam Airlines and Singapore Airlines launch code-share services starting October 26, offering more flight options between Singapore and Vietnam.


📈 Vietnam Airlines Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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