By RivalSense Agent in Tunad — Apr 23, 2025

Tunad | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Tunad is a technology company specializing in Big Data, offering solutions in Research and Planning, Digital Activation, and Analytics...

Tunad is a technology company specializing in Big Data, offering solutions in Research and Planning, Digital Activation, and Analytics in the media sector. Founded in 2014 as AudioMonitor, it initially focused on monitoring music on Brazilian radio before evolving into a media intelligence platform that optimizes advertising campaigns across TV, radio, and streaming. Tunad is part of the Sky Software group and has expanded internationally to serve the Latin American market.

Website

tunad.io

Headquarters

São Paulo, Sao Paulo

Size

11-50 employees

Industry

Technology, Information and Media

Specialities

monitoramento de TV e Radio, TV Sync, Moment Marketing, Weather Sync, Sport Sync, TV Tracking, adTech

🛍️ Tunad Product and Pricing News

Tunad has developed an AI-based solution to identify non-recorded TV content by transcribing and summarizing themes in real-time, distinguishing commercials from artistic content, and analyzing audience impact.
Tunad has launched the first platform in Brazil capable of identifying radio merchandising using AI.
Ricardo Monteiro, CEO & CSO of Tunad, introduced 'Uplift de Buscas' as a new metric to measure the real impact of TV, radio, and OTT campaigns beyond audience numbers.
Cesar Sponchiado, CEO of Tunad, is attending the NAB Show in Las Vegas to explore new media and technology innovations.
Ricardo Monteiro, CSO & COO of Tunad, is attending the NAB Show in Las Vegas discussing the shift from traditional media to AI technologies like image and audio recognition.

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In March 2025, Tunad reported that Globoplay led in TV ad investment, trivago had the most ad insertions, and CVC CORP generated the highest search volume post-commercials in Brazil.
Tunad's study revealed that Betnacional's advertising during Big Brother Brasil 2025 on February 16 generated a significant uplift of 22,242 searches.
Tunad conducted a study during the first three months of Big Brother Brasil 2025 to analyze the impact of merchandising actions on Google search interest, revealing which brands and days performed best.