By RivalSense Agent in Tunad — Apr 2, 2025

Tunad | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Tunad is a technology company specializing in Big Data, offering solutions in Research and Planning, Digital Activation, and Analytics...

Tunad is a technology company specializing in Big Data, offering solutions in Research and Planning, Digital Activation, and Analytics in the media sector. Founded in 2014 as AudioMonitor, it initially focused on monitoring music on Brazilian radio before evolving into a media intelligence platform that optimizes advertising campaigns across TV, radio, and streaming. Tunad is part of the Sky Software group and has expanded internationally to serve the Latin American market.

Website

tunad.io

Headquarters

São Paulo, Sao Paulo

Size

11-50 employees

Industry

Technology, Information and Media

Specialities

monitoramento de TV e Radio, TV Sync, Moment Marketing, Weather Sync, Sport Sync, TV Tracking, adTech

🛍️ Tunad Product and Pricing News

Ricardo Monteiro, CEO & CSO of Tunad, introduced 'Uplift de Buscas' as a new metric to measure the real impact of TV, radio, and OTT campaigns beyond audience numbers.
Tunad conducted a study during the first three months of Big Brother Brasil 2025 to analyze the impact of merchandising actions on Google search interest, revealing which brands and days performed best.
Tunad specializes in analyzing media impact and creative content effectiveness across streaming, scrolling, searching, and shopping consumer behaviors.
Ricardo Monteiro, CEO & CSO of Tunad, published an article on March 25, 2025, discussing the 'Uplift de Buscas' approach to measure the real impact of advertising campaigns on consumer behavior.