Truecaller | Competitive Intelligence Profile

Truecaller is the leading global platform for verifying contacts and blocking unwanted communication for over 433 million people...


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Truecaller logo

Truecaller is the leading global platform for verifying contacts and blocking unwanted communication for over 433 million people every month. Founded in 2009 and headquartered in Stockholm, Truecaller aims to build trust in communication by enabling safe and relevant conversations between individuals and facilitating efficient connections for businesses. The app offers features such as caller ID, spam call blocking, and messaging services.

Website
Headquarters
Norrmalm, Stockholm County
Size
201-500 employees
Industry
Software Development
Specialities
Mobile internet solutions, Directory services, People search, Number lookup, fintech

🛍️ Truecaller Product and Pricing Intelligence →

📅 Truecaller Event Participations →

⚖️ Truecaller Regulatory Intelligence →

👔 Truecaller Management and Leadership Team →

⚔️ Truecaller Alternatives and Competitors →

💼 Truecaller Hiring and Layoffs →

🤝 Truecaller Partnerships, Clients and Vendors →

📈 Truecaller Financial Performance, Fundraising, M&A →


🛍️ Truecaller Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Truecaller has launched 'Truecaller Masthead,' a new ad format on the caller ID screen, offering brands high visibility and precision targeting, as announced by Hemant Arora, Vice President, Global Ads Business.
  • Truecaller now allows Android users to personalize call alerts by setting custom ringtones, enabling flash alerts, managing priority contacts, and efficiently blocking unwanted calls.
  • Truecaller has introduced a feature that allows users to block calls from banks, insurance companies, or salespeople by name.


📅 Truecaller Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Truecaller hosted a CocoaHeads Stockholm meetup on April 7th, featuring talks on Live Caller ID Lookup, AI in coding, and Swift Macros.

⚖️ Truecaller Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Truecaller Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Truecaller Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Genie
  • |
  • DoNotPay
  • |
  • Hiya
  • |
  • Teltech
  • |
  • Drupe Mobile
  • |
  • Nomorobo
  • |
  • Intelius
  • |
  • Whitepages
  • |
  • Whom to Call
  • |
  • Showcaller
  • |
  • CallApp
  • |
  • Mr. Number
  • |
  • Trapcall
  • |
  • CallBlock
  • |
  • Whoscall
  • |
  • Eyecon


💼 Truecaller Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Truecaller surpassed 450 million monthly active users, with significant growth in India and other regions, and promoted Rishit Jhunjhunwala to CEO.
  • Jayander Kumar has joined Truecaller as Vice President of Engineering in India, previously serving as Chief Technology Officer at Lupin Digital Health.
  • Truecaller is currently seeking an Associate Director - Enterprise Sales in India.


🤝 Truecaller Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Truecaller partners with Zepto to provide enterprise services including verified calls, one-tap app login, and personalized branded communications.
  • Truecaller is expanding its verified call service in Sweden in collaboration with Telness, as announced by COO Fredrik Kjell.


📈 Truecaller Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Truecaller's VP of Global Ad Sales Business, Hemant Arora, stated that advertising is a key revenue strategy, with the company delivering over 5 billion ad impressions daily and attracting more than 10,000 advertisers annually.


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