Trax | Competitive Intelligence Profile
Trax is a global leader in computer vision and AI-driven solutions for the retail and CPG industries. The company specializes in...
Trax is a global leader in computer vision and AI-driven solutions for the retail and CPG industries. The company specializes in transforming retail shelf data into actionable insights through advanced image recognition technology, dynamic merchandising, and retail execution services. With hubs worldwide, Trax serves top CPG companies and retailers, enhancing shopper experiences and unlocking revenue opportunities across over 80 countries.
🛍️ Trax Product and Pricing Intelligence →
📅 Trax Event Participations →
⚖️ Trax Regulatory Intelligence →
👔 Trax Management and Leadership Team →
⚔️ Trax Alternatives and Competitors →
💼 Trax Hiring and Layoffs →
🤝 Trax Partnerships, Clients and Vendors →
📈 Trax Financial Performance, Fundraising, M&A →
🛍️ Trax Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Trax helps furniture retailers use people counter technology to make smarter decisions and improve customer experience, with Spencer Mink, President of Sales, available for consultations.
📅 Trax Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Trax Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Trax Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected] -
Chief Financial Officer[email protected]
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Executive Director[email protected]
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Chief Executive Officer
⚔️ Trax Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- VisionR |
- Signatrix |
- Neurolabs |
- Nielsen |
- Viscovery Pte. Ltd. |
- ViSenze |
- Blue Yonder Luminate Commerce |
- GoSpotCheck by FORM |
- Relex Solutions |
- Salesforce Consumer Goods Cloud |
- Infilect |
- Aptos |
- Alteryx |
- Bazaarvoice |
- AspenTech |
- ParallelDots |
- Eversight |
- Peak |
- Cognitiwe |
- Simbe |
- Datawise Consulting Pty Ltd |
- MerchLogix |
- CarNow |
- DealerSocket
💼 Trax Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Trax is hiring a Director of User Growth for Shopkick to lead user growth strategy and execution.
🤝 Trax Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Trax Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- AAR acquired Aerostrat for $15 million plus up to $5 million in contingent consideration, expanding Trax's ERP capabilities and adding Aerostrat's Aerros tool to its suite.
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