Trackunit | Competitive Intelligence Profile
Trackunit is a technology company that provides a SaaS-based IoT solution for the construction industry. It connects people, assets,...

Trackunit is a technology company that provides a SaaS-based IoT solution for the construction industry. It connects people, assets, and processes through an integrated platform that offers hardware, fleet management software, and telematics. The company focuses on optimizing machine utilization, enhancing operator safety, and digitizing workflows to eliminate downtime in construction operations. With a global presence, Trackunit aims to empower customers with real-time data analysis and actionable insights.
Website
Size
201-500 employees
Industry
Software Development
Specialities
Telematics, GSM/GPS hardware, Fleet management, Solutions for OEM, Digitization, IoT, Saas, Software as a service
ποΈ Trackunit Product and Pricing News β
π Trackunit CEO, Management and Leadership Team β
βοΈ Trackunit Alternatives and Competitors β
πΌ Trackunit Hiring and Layoffs β
π€ Trackunit Developer, Integration and Automation News β
π Trackunit Financials, Fundraising and Valuation News β


ποΈ Trackunit Product and Pricing News
- Razor Tracking announced a new integration with Trackunit to allow customers to import machine data into Trackunit Manager through live data feeds.
- Trackunit unveiled new solutions at Bauma to accelerate customer digital innovation, replacing a previous partnership announcement with High5Girls.
- Trackunit introduced the Operating Mode Builder in their Product Portal, offering customers a new opportunity to create custom operating modes for their fleets.
- Trackunit has integrated its Access Management into Dinolift Oy's MyDINO to enhance safety and performance for MEWPs by ensuring only authorized personnel operate machinery.
- Trackunit increased its community engagement with 554 members and 305 replies, and introduced new features like Mastering Customers and Map navigation.
- Trackunit is hosting a Code Tracks event on May 28, 2025, featuring talks on AI and open-source tools.
- Trackunit has revamped its Manager interface based on customer feedback, featuring a centralized map, streamlined navigation, and enhanced Global Search.
- Trackunit released a new industry report highlighting that 73% of contractors already use sustainable practices, with North America leading in sustainable momentum.
π Trackunit CEO, Management and Leadership Team
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Engineering Director
[email protected]
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Global Supply Chain Director
[email protected]
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Chief Product & Marketing Officer in Trackunit with a strong focus on ecosystems and digital transformation
[email protected]
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π Co-founder
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Chief Operating Officer (COO)
[email protected]
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Chief People Officer
[email protected]
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Chief Financial Officer (CFO)
[email protected]
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PA to CEO
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Vice President, Global Rental
[email protected]
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Product Executive
[email protected]
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Customer Success Executive
[email protected]
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CTO
[email protected]
βοΈ Trackunit Alternatives and Competitors
- Jobber |
- ClockShark |
- Motive |
- GPS Insight |
- Azuga Fleet |
- Samsara |
- Verizon Connect |
- Tookan |
- CalAmp |
- Linxup |
- ClearPathGPS |
- Fleetio |
- IntelliShift |
- GoFleet |
- Razor Tracking |
- Wialon |
- Platform Science |
- LocoNav |
- Fleet Stack |
- GPS Gateway |
- Vehicle Tracking System |
- Zuper


πΌ Trackunit Hiring and Layoffs
- Trackunit appointed Martin DarrΓ© as Chief People Officer, replacing Flemming Karstens SΓΈeborg.
- Antonio Maleno has been appointed Director of Business Development for Southern Europe and LATAM Coordination at Trackunit, following key partnerships with Schwing-Stetter, Ausa, and Jekko.
- Marius Amzand has left Trackunit, where he served as Director, Business Development OEMβs Americas in the Miami-Fort Lauderdale Area, to join DELTA/OMNI Business Solutions as Director of Sales.
- Jonas Goth has joined Trackunit as Director of Product Design in Denmark, previously holding a position at another company.
- Tom O'Hara has joined Trackunit as Director of Business Development in the United States, previously holding a position at another company.
- Mads Tandrup is associated with Trackunit.
- Paul Mick has left Trackunit as Engineering Manager Site Reliability Engineering in Canada to join Toppan Merrill as Sr. Manager DevOps.
- Trackunit is hiring a new Technical Account Manager in Pymble, New South Wales.
π€ Trackunit Developer, Integration and Automation News
- Trackunit has ended its partnership with Danfoss and entered a new partnership with Irdeto to scale up equipment pooling solutions.
- Trackunit has partnered with Irdeto to integrate its IrisX platform into Irdeto's Imperto equipment sharing solution, as announced by Trackunit CEO Soeren Brogaard.
- Trackunit announced a strategic partnership with Bosch Rexroth to reduce downtime in the construction industry.
- Trackunit announced a partnership with Danfoss to integrate expertise and reduce downtime for OEM customers.
- Trackunit partners with Schwing to provide telematics technology for fleet management, ensuring reliable and future-ready solutions with secure data processing in Europe.
- Trackunit partners with Dinolift to enhance MEWP safety and efficiency using real-time IoT insights.
- Trackunit successfully migrated its mobile device management from Intune to Kandji.
- Hilti North America is using Trackunit and ON!Track to connect tools, people, and data, enhancing productivity, safety, and sustainability in the construction industry as shared by Dan Wade, VP of Strategy and Commercialization at Hilti North America.
π Trackunit Financials, Fundraising and Valuation News
- Trackunit is undergoing a joint control acquisition by GS and Hg through share purchase, as notified on April 2, 2025, under case M.11923.
- The European Commission has been notified of a concentration involving Trackunit in Case M.11923.
- On April 2, 2025, GS and Hg Pooled Management Limited announced plans to jointly control Trackunit through a share purchase.
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