Trackunit | Competitive Intelligence Profile
Trackunit is a technology company that provides a SaaS-based IoT solution for the construction industry. It connects people, assets,...
Trackunit is a technology company that provides a SaaS-based IoT solution for the construction industry. It connects people, assets, and processes through an integrated platform that offers hardware, fleet management software, and telematics. The company focuses on optimizing machine utilization, enhancing operator safety, and digitizing workflows to eliminate downtime in construction operations. With a global presence, Trackunit aims to empower customers with real-time data analysis and actionable insights.
🛍️ Trackunit Product and Pricing Intelligence →
📅 Trackunit Event Participations →
⚖️ Trackunit Regulatory Intelligence →
👔 Trackunit Management and Leadership Team →
⚔️ Trackunit Alternatives and Competitors →
💼 Trackunit Hiring and Layoffs →
🤝 Trackunit Partnerships, Clients and Vendors →
📈 Trackunit Financial Performance, Fundraising, M&A →
🛍️ Trackunit Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Trackunit rebranded its fleet management solution to emphasize insights-driven management, focusing on cost reduction and uptime improvement for construction equipment.
- Razor Tracking announced a new integration with Trackunit to allow customers to import machine data into Trackunit Manager through live data feeds.
- Trackunit unveiled new solutions at Bauma to accelerate customer digital innovation, replacing a previous partnership announcement with High5Girls.
📅 Trackunit Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Trackunit will showcase its Best New Product nominee, IrisX, at HIRE25 on June 4-5, featuring solutions to eliminate downtime and enhance fleet management.
- Trackunit will showcase its fleet management solutions, Trackunit Manager and IrisX, at HIRE25 on May 22-23 to demonstrate how they eliminate downtime and enhance operational efficiency.
- Trackunit is hosting a Code Tracks event on May 28, 2025, featuring talks on AI and open-source tools.
⚖️ Trackunit Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Trackunit Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Engineering Director
[email protected] -
Global Supply Chain Director[email protected]
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Chief Product & Marketing Officer in Trackunit with a strong focus on ecosystems and digital transformation[email protected]
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🚀 Co-founder
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Chief Operating Officer (COO)[email protected]
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Chief People Officer[email protected]
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Chief Financial Officer (CFO)[email protected]
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PA to CEO
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Vice President, Global Rental[email protected]
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Product Executive[email protected]
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Customer Success Executive[email protected]
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CTO[email protected]
⚔️ Trackunit Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Jobber |
- ClockShark |
- Motive |
- GPS Insight |
- Azuga Fleet |
- Samsara |
- Verizon Connect |
- Tookan |
- CalAmp |
- Linxup |
- ClearPathGPS |
- Fleetio |
- IntelliShift |
- GoFleet |
- Razor Tracking |
- Wialon |
- Platform Science |
- LocoNav |
- Fleet Stack |
- GPS Gateway |
- Vehicle Tracking System |
- Zuper
💼 Trackunit Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Trackunit appointed Martin Darré as Chief People Officer, replacing Flemming Karstens Søeborg.
- Antonio Maleno has been appointed Director of Business Development for Southern Europe and LATAM Coordination at Trackunit, following key partnerships with Schwing-Stetter, Ausa, and Jekko.
- Marius Amzand has left Trackunit, where he served as Director, Business Development OEM’s Americas in the Miami-Fort Lauderdale Area, to join DELTA/OMNI Business Solutions as Director of Sales.
🤝 Trackunit Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Trackunit has ended its partnership with Danfoss and entered a new partnership with Irdeto to scale up equipment pooling solutions.
- Trackunit has partnered with Irdeto to integrate its IrisX platform into Irdeto's Imperto equipment sharing solution, as announced by Trackunit CEO Soeren Brogaard.
- Trackunit announced a strategic partnership with Bosch Rexroth to reduce downtime in the construction industry.
📈 Trackunit Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- On April 30, 2025, the Commission approved the concentration involving Trackunit, GS, and HG, declaring it compatible with the internal market.
- Trackunit is undergoing a joint control acquisition by GS and Hg through share purchase, as notified on April 2, 2025, under case M.11923.
- On April 2, 2025, GS and Hg Pooled Management Limited announced plans to jointly control Trackunit through a share purchase.
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