Thai Airways | Competitive Intelligence Profile

Thai Airways International Public Company Limited is a full-service airline based in Bangkok, Thailand, operating domestic and international...


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Thai Airways International Public Company Limited is a full-service airline based in Bangkok, Thailand, operating domestic and international flights for passengers and cargo. It is partially owned by the Thai government and focuses on safety, quality service, and comfort, with a network spanning 30 countries. The company also provides related services such as catering, cargo handling, and aircraft maintenance.

Website
Headquarters
Chom Phon, Bangkok City
Size
10,001+ employees
Industry
Airlines and Aviation

🛍️ Thai Airways Product and Pricing Intelligence →

📅 Thai Airways Event Participations →

⚖️ Thai Airways Regulatory Intelligence →

👔 Thai Airways Management and Leadership Team →

⚔️ Thai Airways Alternatives and Competitors →

💼 Thai Airways Hiring and Layoffs →

🤝 Thai Airways Partnerships, Clients and Vendors →

📈 Thai Airways Financial Performance, Fundraising, M&A →


🛍️ Thai Airways Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Kawin Srithavaj, a leader at Thai Airways Provident Fund, introduced Thailand's first Multi-Asset Class Risk Parity strategy with a Covered Call overlay, launching with USD 12 million AUM in its first IPO.
  • Thai Airways launched a limited-edition amenity kit for business class passengers on routes to Milan, Paris, Tokyo, and Shanghai in collaboration with luxury fashion brand SIRIVANNAVARI to celebrate its 65th anniversary.
  • Thai Airways CEO Chai Eamsiri stated that the airline will operate as both a low-cost carrier and a full-service airline.


📅 Thai Airways Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Thai Airways is sponsoring the Australian Embassy's Rabbit Card Design Competition in 2025.
  • Thai Airways hosted a commercial conference in Chattogram through its GSA-BD Air Galaxy Limited, with Team Lead Kn. Thikhamporn B. and the Thai Airways team greeting travel agency partners.
  • Thai Airways and Mastercard hosted the 'THAI Talk: Travel Trend and Priceless Experience' event on September 8, unveiling travel insights and a sustainability campaign to support local entrepreneurs.

⚖️ Thai Airways Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Thai Airways Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Thai Airways Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Japan Airlines
  • |
  • Asia Aviation
  • |
  • Air New Zealand
  • |
  • Singapore Airlines
  • |
  • Cathay Pacific
  • |
  • Vietjet Air
  • |
  • AirAsia
  • |
  • NOK AIR
  • |
  • Thai Lion Air
  • |
  • Fly Orient Thai
  • |
  • Etihad
  • |
  • China Southern
  • |
  • Hainan Airlines
  • |
  • Ryanair
  • |
  • Qantas Airways
  • |
  • Air France
  • |
  • Air Arabia
  • |
  • Bangkok Airways


💼 Thai Airways Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Thai Airways is hiring for multiple positions including Sr. Computer Service Engineer, Leader Auto Mechanic, Senior Accounting Supervisor, Planning Analyst, Chief (Specialist) of Talent Management, and Audit Manager.
  • Thai Airways is hiring for multiple positions including Sr. Customer Service Agent, Chief of Insurance, A/C Engineer, Supervisor of Property Management, Marketing Research Analyst, and Customer Service Agent.


🤝 Thai Airways Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Thai Airways partnered with Phyathai-Paolo Hospital Group to launch the Healthcare Connect to Workplace program, with CEO Khun Chai Eiamsiri presiding over the event.
  • Thai Airways appointed Unilode Aviation Solutions as its full-service provider for Unit Load Device management, maintenance, repair, and digital tracking.
  • Thai Airways appointed Unilode Aviation Solutions as its full-service Unit Load Device management provider to enhance operational efficiency and sustainability.


📈 Thai Airways Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Thai Airways CEO Chai Eamsiri stated on September 3 that international tourist arrivals from markets like Europe, India, Australia, and North Asia are growing, except for China.


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