Thai Airways | Competitive Intelligence Profile
Thai Airways International Public Company Limited is a full-service airline based in Bangkok, Thailand, operating domestic and international...
Thai Airways International Public Company Limited is a full-service airline based in Bangkok, Thailand, operating domestic and international flights for passengers and cargo. It is partially owned by the Thai government and focuses on safety, quality service, and comfort, with a network spanning 30 countries. The company also provides related services such as catering, cargo handling, and aircraft maintenance.
🛍️ Thai Airways Product and Pricing Intelligence →
📅 Thai Airways Event Participations →
⚖️ Thai Airways Regulatory Intelligence →
👔 Thai Airways Management and Leadership Team →
⚔️ Thai Airways Alternatives and Competitors →
💼 Thai Airways Hiring and Layoffs →
🤝 Thai Airways Partnerships, Clients and Vendors →
📈 Thai Airways Financial Performance, Fundraising, M&A →
🛍️ Thai Airways Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Thai Airways introduced Michelin-starred menus by Chef Ryuki Kawasaki, Executive Chef of Mezzaluna at Lebua Bangkok, on its outbound flights from Bangkok to Europe, Australia, Japan, and South Korea starting October 2025.
- Thai Airways launched a collaboration with Le Bua to offer a two-star Michelin dining experience for Royal Silk Class and Royal First Class passengers.
- Thai Airways' Chief Commercial Officer Kittiphong Sansomboon presented updates on fleet enhancements, new inflight services, and culinary partnerships at a business briefing on November 7.
📅 Thai Airways Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Thai Airways CEO Chai Eamsiri discussed the airline's restructure at the CAPA Airline Leader Summit Asia & Awards for Excellence in Singapore.
- Thai Airways will participate in the Bangladesh Travel and Tourism Fair from October 30 to November 1, 2025.
- Thai Airways is sponsoring the Australian Embassy's Rabbit Card Design Competition in 2025.
⚖️ Thai Airways Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Thai Airways is aligning with Thailand's sustainable aviation fuel standards and collaborating with government agencies to meet decarbonization goals.
👔 Thai Airways Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Managing Director
[email protected] -
Chief Executive Officer
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Executive Vice President Commercial[email protected]
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Executive Vice President
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Chief Financial Officer
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Senior Assisstance CEO[email protected]
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Managing Director
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CEO[email protected]
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Executive Vice President[email protected]
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Chief Executive Officer
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Ceo[email protected]
⚔️ Thai Airways Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Japan Airlines |
- Asia Aviation |
- Air New Zealand |
- Singapore Airlines |
- Cathay Pacific |
- Vietjet Air |
- AirAsia |
- NOK AIR |
- Thai Lion Air |
- Fly Orient Thai |
- Etihad |
- China Southern |
- Hainan Airlines |
- Ryanair |
- Qantas Airways |
- Air France |
- Air Arabia |
- Bangkok Airways
💼 Thai Airways Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Siriyakorn Ngokngam joined Thai Airways as Senior Personnel of Talent Management in Thailand, previously serving as Senior Human Resources Development at Defense Technology Institute.
- Thai Airways is hiring for multiple positions including Sr. Computer Service Engineer, Leader Auto Mechanic, Senior Accounting Supervisor, Planning Analyst, Chief (Specialist) of Talent Management, and Audit Manager.
- Thai Airways is hiring for multiple positions including Sr. Customer Service Agent, Chief of Insurance, A/C Engineer, Supervisor of Property Management, Marketing Research Analyst, and Customer Service Agent.
🤝 Thai Airways Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Thai Airways partnered with Phyathai-Paolo Hospital Group to launch the Healthcare Connect to Workplace program, with CEO Khun Chai Eiamsiri presiding over the event.
- Thai Airways will equip its 34 Boeing 787 aircraft with NeoSpace Group's Skywaves in-flight connectivity package using SES satellites and ThinKom antennas for up to 200Mbps speeds and full coverage in China and India.
- Thai Airways selected IBS Software's iLoyal platform to digitally transform its Royal Orchid Plus loyalty programme on October 28, 2025.
📈 Thai Airways Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Thai Airways CEO Chai Eamsiri stated on September 3 that international tourist arrivals from markets like Europe, India, Australia, and North Asia are growing, except for China.
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