Decoding Competitor Moves: How Tokmanni's Cosmetics Expansion Impacts the Market
Tracking competitor product assortment changes is crucial for maintaining market relevance. These shifts often signal strategic priorities and emerging consumer trends that could impact your positioning.
Real-World Example: Tokmanni's Cosmetics Expansion
Finnish retailer Tokmanni recently expanded its cosmetics range from 1,776 to 2,037 products. New additions