Topic

Product Assortment

A collection of 2 issues

Decoding Competitor Moves: How Aeschbach's Strategic Product Shift Impacts Your Market Position

Understanding competitor product and pricing shifts is crucial for maintaining your competitive edge. Recent changes in Aeschbach's strategy offer valuable lessons in market positioning and assortment optimization that can inform your own business decisions. 🔍 Breaking Down Aeschbach's Strategic Shift Aeschbach recently streamlined its men's

Decoding Competitor Moves: How Tokmanni's Cosmetics Expansion Impacts the Market

Tracking competitor product assortment changes is crucial for maintaining market relevance. These shifts often signal strategic priorities and emerging consumer trends that could impact your positioning. Real-World Example: Tokmanni's Cosmetics Expansion Finnish retailer Tokmanni recently expanded its cosmetics range from 1,776 to 2,037 products. New additions