How RivalSense Alerted Competitors to Montblanc's Fragrance Launch: A Strategic Intelligence Case Study
Montblanc's strategic expansion into the competitive fragrance market represents a calculated move to capitalize on the growing men's luxury scent segment, projected to reach $13 billion by 2026. Through Interparfums, Montblanc leveraged its Explorer franchise success (21% growth in Q2 2023) to introduce Explorer Platinum in