Competitive Intelligence

In 2024, 83% of business leaders admitted their biggest regret was reacting too late to competitors’ strategic shifts (Forrester). The difference between market leaders and laggards isn’t just innovation—it’s anticipation. Startups and SMEs that decode competitors’ hidden signals before they act gain a 14-month head start on

Choosing the right competitive intelligence (CI) platform depends on balancing depth, affordability, and usability. Below is an analysis of AlphaSense—a market intelligence leader—and RivalSense, a rising AI-powered competitor tracker, to help teams identify the best fit for their needs. AlphaSense: Strengths 1. Comprehensive Market Intelligence AlphaSense aggregates data

The competitive intelligence market is exploding. By 2030, over 85% of businesses will use some form of competitor monitoring—but only 20% will extract strategic value from it. Why? Most tools are built for departments, not decision-makers. Marketing teams get social listening dashboards. Sales reps receive battlecards. Analysts drown in

In 2025, competitive intelligence (CI) has evolved from a reactive tactic to a cornerstone of agile business strategy. With markets growing more volatile and AI reshaping data accessibility, companies that fail to prioritize CI risk obsolescence. This article explores why CI is indispensable today, the latest trends defining the field,

Competitive intelligence (CI) tools are essential for businesses aiming to outmaneuver rivals, but choosing the right platform requires balancing features, scalability, and cost. While Crayon has long been a leader in this space, emerging alternatives like RivalSense offer compelling advantages. Here’s a breakdown of Crayon’s strengths and weaknesses—

For startups, competitor analysis isn’t just a box-ticking exercise—it’s a survival tool. Understanding your rivals helps you anticipate market shifts, refine your value proposition, and avoid costly missteps. However, many founders struggle to balance this task with their limited time and resources. This guide breaks down how