SuperYou | Competitive Intelligence Profile
SuperYou, co-founded by Nikunj Biyani and Ranveer Singh, is a health-focused brand revolutionizing snacking and wellness in India...
SuperYou, co-founded by Nikunj Biyani and Ranveer Singh, is a health-focused brand revolutionizing snacking and wellness in India with its innovative protein-packed wafers and supplements. It stands out by introducing fermented yeast protein to the Indian market, offering products that are high in protein, contain no added sugar, and are enriched with fiber. Beyond snacks, SuperYou also ventures into stress relief supplements and skincare, aiming to cater to a holistic health and wellness lifestyle. The brand emphasizes clean, effective formulations designed to fuel every individual's daily needs, from snacking to stress management and skincare.
🛍️ SuperYou Product and Pricing Intelligence →
📅 SuperYou Event Participations →
⚖️ SuperYou Regulatory Intelligence →
👔 SuperYou Management and Leadership Team →
⚔️ SuperYou Alternatives and Competitors →
💼 SuperYou Hiring and Layoffs →
🤝 SuperYou Partnerships, Clients and Vendors →
📈 SuperYou Financial Performance, Fundraising, M&A →
🛍️ SuperYou Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- SuperYou won the 'Trailblazing disruptor' award in food & beverages at the CMPL Expo, with Manish Agnihotri credited for developing the protein wafer.
📅 SuperYou Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ SuperYou Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 SuperYou Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Non Executive Director
[email protected]
⚔️ SuperYou Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Plix |
- OZiva |
- Max Protein |
- AwakenedLife |
- Biotechnical Communications, Inc. |
- GrowthMindset |
- Yogabar |
- The Whole Truth |
- Gladful |
- Fit Feast |
- Taali Puffs |
- Zhongrong Life Insurance |
- NFC Holdings |
- GA Partners
💼 SuperYou Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 SuperYou Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 SuperYou Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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