Snapchat | Competitive Intelligence Profile
Snapchat is a visual messaging app that allows users to chat, send Snaps, explore Stories, and use augmented reality features. It...
Snapchat is a visual messaging app that allows users to chat, send Snaps, explore Stories, and use augmented reality features. It is particularly popular among teenagers and young adults, providing a platform for sharing moments and enhancing relationships with friends and family. The company also offers Lens Studio for AR experiences and Spectacles, its line of AR glasses.
🛍️ Snapchat Product and Pricing Intelligence →
📅 Snapchat Event Participations →
⚖️ Snapchat Regulatory Intelligence →
👔 Snapchat Management and Leadership Team →
⚔️ Snapchat Alternatives and Competitors →
💼 Snapchat Hiring and Layoffs →
🤝 Snapchat Partnerships, Clients and Vendors →
📈 Snapchat Financial Performance, Fundraising, M&A →
🛍️ Snapchat Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Snapchat released Remembrance Day Bitmoji stickers featuring the Poppy in collaboration with The Royal Canadian Legion on November 11.
- Snapchat rolled out new Bitmojis inspired by the classic design for Snapchat+ subscribers after nearly 100,000 people petitioned for their return.
- Snapchat open-sourced its in-house cross-platform UI framework Valdi on November 8.
📅 Snapchat Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Snapchat partners with the IAA India Chapter to host 'THE VIBE' event on November 20 in Mumbai, focusing on AR, AI, and new storytelling formats for creative professionals.
- Snapchat powers TechIsland Connect, a networking event for founders and executives on December 12.
- Snap Inc. will host the Consumer Connection Summit with Mondelēz International and Brand Innovators on November 6 at its New York headquarters.
⚖️ Snapchat Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Snapchat's lawyers requested a court in Los Angeles to dismiss a lawsuit accusing the company of contributing to a mental health crisis among teenagers.
- The European Commission launched an investigation into how Snapchat protects minors online under the Digital Services Act on October 11.
- Snapchat's parent company Snap Inc. faced a proposed shareholder class action on August 21, 2025, in California federal court for allegedly concealing an ad platform glitch that caused revenue loss.
👔 Snapchat Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Snapchat Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- TikTok |
- Discord |
- x.com |
- Facebook Messenger |
- Likee |
- Tumblr |
- Wickr |
- ShareChat |
- Dust |
- BeReal |
- ZINGR |
💼 Snapchat Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Hannah Johnson joined Snapchat as Women in Tech ERG Summit in Germany, previously Member of the Digital Board at FC St. Pauli von 1910 e.V.
- Rudi Anggono, Global Head of Creative at Snap, is hiring creative content creators and strategists in Los Angeles.
- Rudi Anggono joined Snapchat as Global Head of Creative in the United States, previously serving as Head of Creative Innovation at the LEGO Group.
🤝 Snapchat Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Snapchat partnered with Lionsgate to create AR disappearing acts, card trick lenses, and Snapchat+ giveaways for the film 'Now You See Me: Now You Don't'.
- Snapchat collaborates with Qatar Museums to launch the ARchive of Timeless Culture, using augmented reality to create immersive experiences at the National Museum of Qatar.
- Snapchat partnered with the Design Museum to launch an Augmented Reality experience for the Blitz exhibition on September 22, allowing visitors to try on 1980s fashion looks.
📈 Snapchat Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Snapchat announced its Q3 2025 earnings, reporting 943 million monthly active users, $1.51 billion in revenue, and over 8 billion daily uses of AR Lenses.
- Snapchat's Head of Ads Platform Shobha Diwakar reported that direct response advertising revenue increased 8% year-over-year in Q3 2025, driven by strong demand for Pixel Purchase and App Purchase optimizations.
- Snapchat CEO Evan Spiegel announced in his 2025 Annual Letter that the company aims to reach one billion users, introduce Specs, and generate record revenues through expanded advertising and direct revenue efforts like Snapchat+.
People also viewed
- ByteDance |
- Epic Games |
- ViewSonic |
- Amwell |
- Microsoft |
- Figma |
- Paragonix Technologies |
- RIMOWA |
- SuperDial |
- SustainCERT |
- Mandolin |
- Innovaccer
Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.
Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.
Outthink. Outpace. Outperform. #RivalSense