Snapchat | Competitive Intelligence Profile
Snapchat is a visual messaging app that allows users to chat, send Snaps, explore Stories, and use augmented reality features. It...
Snapchat is a visual messaging app that allows users to chat, send Snaps, explore Stories, and use augmented reality features. It is particularly popular among teenagers and young adults, providing a platform for sharing moments and enhancing relationships with friends and family. The company also offers Lens Studio for AR experiences and Spectacles, its line of AR glasses.
🛍️ Snapchat Product and Pricing Intelligence →
📅 Snapchat Event Participations →
⚖️ Snapchat Regulatory Intelligence →
👔 Snapchat Management and Leadership Team →
⚔️ Snapchat Alternatives and Competitors →
💼 Snapchat Hiring and Layoffs →
🤝 Snapchat Partnerships, Clients and Vendors →
📈 Snapchat Financial Performance, Fundraising, M&A →
🛍️ Snapchat Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- On May 24, Snapchat launched its new First Snap ad format in partnership with Chemist Warehouse to promote their Mayhem sale, marking the first use of this feature by an Australian retailer.
- Inter Miami C.F. launched its official Snapchat account during the Dreams Cup, integrating Snapchat Cam technology at its stadium to engage young fans.
📅 Snapchat Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Snapchat is the official partner for all TechIsland Connect events in 2025.
- Snapchat is hosting a side event with Trmnl4 at Viva Technology.
⚖️ Snapchat Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Snapchat is facing multiple lawsuits across the United States over issues including child safety, mental health, discrimination, and privacy concerns.
👔 Snapchat Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Snapchat Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- TikTok |
- Discord |
- x.com |
- Facebook Messenger |
- Likee |
- Tumblr |
- Wickr |
- ShareChat |
- Dust |
- BeReal |
- ZINGR |
💼 Snapchat Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Courtney Barmack has left Snapchat as Senior Director, Strategy & Operations in the United States to join Wild Sheep Content as Chief Operating Officer.
- Snapchat is currently hiring for the position of Manager, Creative Strategy in Saudi Arabia.
🤝 Snapchat Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Snapchat launched a meet-up platform with Bevy to streamline AR creator events, resulting in rapid global growth and thousands of developers engaged.
- Snapchat has collaborated with the National Library Board of Singapore and LePub Singapore to develop AR glasses called Snap Spectacles that use real-time OCR and generative AI to create visuals and sounds of the book a user is reading, with beta testing planned for later in 2025 in Singapore.
- Snapchat is partnering with Clio Entertainment to launch a new AR Specialty Award for creative advertising campaigns.
📈 Snapchat Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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