Snapchat | Competitive Intelligence Profile
Snapchat is a visual messaging app that allows users to chat, send Snaps, explore Stories, and use augmented reality features. It...
Snapchat is a visual messaging app that allows users to chat, send Snaps, explore Stories, and use augmented reality features. It is particularly popular among teenagers and young adults, providing a platform for sharing moments and enhancing relationships with friends and family. The company also offers Lens Studio for AR experiences and Spectacles, its line of AR glasses.
🛍️ Snapchat Product and Pricing Intelligence →
📅 Snapchat Event Participations →
⚖️ Snapchat Regulatory Intelligence →
👔 Snapchat Management and Leadership Team →
⚔️ Snapchat Alternatives and Competitors →
💼 Snapchat Hiring and Layoffs →
🤝 Snapchat Partnerships, Clients and Vendors →
📈 Snapchat Financial Performance, Fundraising, M&A →
🛍️ Snapchat Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Snapchat's team introduced Selfie Attachments in Lens Studio 5.12, allowing Lens Creators to generate AR props from text prompts.
- Snapchat launched 'Snap with Stars', a new format featuring celebrities like Rashmika Mandanna and creators, alongside a limited-time Streak Restore feature for Friendship Day.
- Snapchat introduced Home Safe Alerts on July 24, 2025, allowing users to notify friends of their safe return without sending a message.
📅 Snapchat Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Snapchat hosted its first-ever Snapchat Summit in Bengaluru, featuring over 100 attendees, Gen Z insights, and an immersive AR carnival.
- Snapchat showcased its AR technology, including Spectacles and supermARket, at Albert Heijn's Innovation Summit to demonstrate immersive experiences.
- Evan Spiegel, CEO of Snapchat, discussed future plans for creators, Gen Z, and AI + AR at The Information’s Future of Influence Summit.
⚖️ Snapchat Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Utah sued Snapchat for allegedly unleashing experimental AI technology on young users while misrepresenting the platform's safety, with internal warnings labeling the AI tool as 'reckless' and easily tricked.
- Utah state officials revealed unredacted details in their lawsuit against Snapchat, alleging the app's practices harm children and citing internal concerns about its My AI chatbot's safety.
- Utah state officials unredacted most of their lawsuit against Snapchat, revealing alarming details about its alleged harm to children, including nearly 8 billion minutes spent by Utah teens on the app since 2020.
👔 Snapchat Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Snapchat Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- TikTok |
- Discord |
- x.com |
- Facebook Messenger |
- Likee |
- Tumblr |
- Wickr |
- ShareChat |
- Dust |
- BeReal |
- ZINGR |
💼 Snapchat Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Snapchat is hiring an Associate General Counsel, Chief Compliance Officer in India.
- Adrian King, CPG Vertical Lead, UK at Snapchat in United Kingdom, left to join Tesco Media and Insight Platform as Commercial Director.
- Michael F., Sr. Director, Global Safety & Security Operations at Snapchat in United States, left to join Pinterest as Head of Global Security and Safety.
🤝 Snapchat Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Snapchat partners with historian Bettany Hughes and SANDSTONE GLOBAL PRODUCTIONS to launch an augmented reality documentary series on the Seven Wonders of the Ancient World, allowing users to explore these monuments via QR codes.
- Snapchat partnered with Creators HQ to launch Snap School, offering GCC creators platform insights and tools to grow their influence.
- Snapchat launched a Chipotle AvoLotto Sweeps Lens from July 28-30, offering users a chance to win free guacamole for a year by scanning a real avocado.
📈 Snapchat Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Snapchat reported 900M MAUs and 14% YoY revenue growth to $1.36B in Q1 2025, driven by AR/ai innovations and 15M Snapchat+ subscribers generating $600M+ annualized revenue.
- Snapchat faces declining revenue growth and layoffs amid challenges in its AR business strategy and intense competition in Q2 2025.
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