Slack | Competitive Intelligence Profile

Slack is a productivity platform designed to simplify and enhance the working lives of individuals and teams. It integrates communication,...


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Slack is a productivity platform designed to simplify and enhance the working lives of individuals and teams. It integrates communication, project management, and automation tools to improve collaboration and performance across organizations. As part of Salesforce, it offers deep integration with the Salesforce Customer 360, making it a powerful tool for sales, service, and marketing teams. Slack promotes a diverse and inclusive workplace and is committed to empowering users with no-code automation and seamless knowledge sharing.

Website
Headquarters
San Francisco, California
Size
1001-5000 employees
Industry
Technology, Information and Internet

🛍️ Slack Product and Pricing Intelligence →

📅 Slack Event Participations →

⚖️ Slack Regulatory Intelligence →

👔 Slack Management and Leadership Team →

⚔️ Slack Alternatives and Competitors →

💼 Slack Hiring and Layoffs →

🤝 Slack Partnerships, Clients and Vendors →

📈 Slack Financial Performance, Fundraising, M&A →


🛍️ Slack Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Slack introduced new features including a platform for innovation and creativity, and Slack Work Objects to unify apps, conversations, and data for a connected experience.
  • Slack introduced AI writing assistance in Canvas on September 10, using user activity to simplify content creation and editing.
  • Slack introduced a new AI feature on August 26 that explains jargon, acronyms, and dense updates directly in conversations through a clickable icon.


📅 Slack Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Salesforce is hosting a Dreamforce hackathon with a $100,000 grand prize for building solutions that integrate humans and AI agents in Slack.
  • Salesforce will showcase Agentic IT Service, built natively on Slack, at Dreamforce 2025.
  • Slack's CEO Denise Dresser will host a fireside chat on September 4 to discuss building Slack as an AI-powered operating system for work.

⚖️ Slack Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • The Scattered Spider hacker group infiltrates Slack and Microsoft Teams to gather information for phishing attacks against employees.

👔 Slack Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Slack Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Microsoft Teams
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  • Google Chat
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  • Workplace
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  • Webex Suite
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  • RingEX
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  • Mattermost
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  • Symphony
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  • Noysi
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  • monday.com
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  • Bitrix24
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  • Swit
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  • Rocket.Chat
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  • Chanty
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  • Yammer
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  • ClickUp
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  • Pumble
  • |
  • Brosix
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  • Flock
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  • Ryver
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  • Discord for Business
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  • Trello Communicate
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  • Zoho Cliq


💼 Slack Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Ethan Eismann, SVP Design at Slack in the United States, left to become Chief Design Officer at Nubank.
  • Stephen Noad, Sales Director, Enterprise at Slack in United Kingdom, left to join Dataiku as Regional Vice President, UK.
  • Slack is hiring a Product Management Director in Australia.


🤝 Slack Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • PEGASUS boosts revenue by 1900% with Slack Sales Elevate and Salesforce, and Plative doubled its upsell opportunity volume with Slack AI.
  • Slack partnered with Gainsight to integrate an AI app that provides instant answers to customer questions and drafts content directly in Slack.
  • Slack's Senior Director of Developer Marketing Gillian Bruce announced a collaboration between Slack and MuleSoft for developers.


📈 Slack Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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