SimplePractice | Competitive Intelligence Profile

SimplePractice is a leading provider of HIPAA-compliant electronic health record (EHR) and practice management software, primarily...


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SimplePractice is a leading provider of HIPAA-compliant electronic health record (EHR) and practice management software, primarily serving therapists, health, and wellness professionals. It offers an all-in-one solution that includes features such as telehealth, online scheduling, insurance billing, documentation, and client portals, supporting over 225,000 practitioners in managing their private practices efficiently.

Website
Headquarters
Santa Monica, California
Size
501-1000 employees
Industry
Software Development
Specialities
ehr, therapy notes, online appointment scheduling, insurance billing, practice documentation, calendar, client portal, secure messaging, telehealth, secure payments, dietitian, SLP, health and wellness, therapist, counselor, CBT, health insurance, continuing education, EMR, Physical Therapy, Occupational Therapy, chiropractors, lactation specialists, substance abuse counselors, practice management software

🛍️ SimplePractice Product and Pricing Intelligence →

📅 SimplePractice Event Participations →

⚖️ SimplePractice Regulatory Intelligence →

👔 SimplePractice Management and Leadership Team →

⚔️ SimplePractice Alternatives and Competitors →

💼 SimplePractice Hiring and Layoffs →

🤝 SimplePractice Partnerships, Clients and Vendors →

📈 SimplePractice Financial Performance, Fundraising, M&A →


🛍️ SimplePractice Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • SimplePractice launched a new feature called Pre-appointment summaries with Note Taker on September 23.
  • SimplePractice has enhanced its AI Note Taker by adding the ability to upload audio or text files for note generation and introduced pre-appointment summaries to help therapists prepare for sessions.
  • SimplePractice released new features including appointment memos, clinician time zones, client receipts, a billing timeline view, partial payments, and inquiry availability management in its summer 2025 update.


📅 SimplePractice Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • SimplePractice is hosting an AI tech talk event on October 21 in Mexico City during Mexico Tech Week.
  • SimplePractice is hosting an in-person tech talk called AI Assembly Unplugged in Mexico City on October 21 to discuss AI implementation and scaling.
  • SimplePractice is hosting an in-person tech talk on October 21 to discuss AI system scaling and success metrics with its data science and analytics managers.

⚖️ SimplePractice Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 SimplePractice Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ SimplePractice Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • TherapyStack
  • |
  • TherapyNotes
  • |
  • Jane App
  • |
  • Carepatron
  • |
  • TheraNest
  • |
  • TherapyAppointment
  • |
  • Sessions Health
  • |
  • PracticeBetter
  • |
  • Copilot
  • |
  • Kareo
  • |
  • Spruce Health
  • |
  • Moxo
  • |
  • Dubsado
  • |
  • Podium
  • |
  • Tebra
  • |
  • Ensora Mental Health
  • |
  • BestNotes
  • |
  • Zanda
  • |
  • Valant EHR Suite
  • |
  • Qualifacts Insync
  • |
  • Omnipractice.ai
  • |
  • Epic EMR
  • |
  • Luma Health
  • |
  • CarePaths EHR


💼 SimplePractice Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Jeff Bryner joined SimplePractice as Chief Information Security Officer in the United States, previously holding the same position at apree health.
  • SimplePractice is hiring a Head of Payer and Employer Partnerships to develop and execute a strategy for expanding its offerings to health plans and employers, reporting to the CEO.
  • SimplePractice is hiring for a Head of Corporate Development and Strategy position in the United States, focusing on identifying and executing strategic opportunities for growth.


🤝 SimplePractice Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 SimplePractice Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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