Shure | Competitive Intelligence Profile
Shure is a leading manufacturer of audio products, specializing in microphones for live, touring, and studio applications. They also...
Shure is a leading manufacturer of audio products, specializing in microphones for live, touring, and studio applications. They also produce in-ear monitoring systems, sound isolating earphones, headphones, and audio and DJ cartridges. With over 95 years of experience, Shure is known for high-quality performance, reliability, and innovation in acoustics, wireless technology, and digital signal processing.
🛍️ Shure Product and Pricing Intelligence →
📅 Shure Event Participations →
⚖️ Shure Regulatory Intelligence →
👔 Shure Management and Leadership Team →
⚔️ Shure Alternatives and Competitors →
💼 Shure Hiring and Layoffs →
🤝 Shure Partnerships, Clients and Vendors →
📈 Shure Financial Performance, Fundraising, M&A →
🛍️ Shure Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Shure unveiled its DCA901 Planar Array Microphone at IBC 2025 in Amsterdam, a MEMS-based solution that replaces eight traditional shotgun microphones for far-field capture in broadcast production.
- Shure introduced the DCA901 matrix microphone for broadcasting applications at IBC 2025, featuring over 100 microphones that create 8 virtual microphones with auto-mode and tracking.
- Shure launched the DCA901 digital microphone array for clearer broadcast audio with eight steerable lobes and onboard DSP.
📅 Shure Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Shure will showcase its new DCA901 broadcast microphone, Axient Digital PSM wireless ear monitor system, and ANX4 scalable wireless receiver at IBC 2025 in Amsterdam from September 13-16.
- Shure will announce a groundbreaking audio solution for the broadcast industry and showcase new products like the Axient Digital PSM and ANX4 receiver at the IBC Show from September 12-15, 2025.
- Shure India and its partner Sun Infonet are preparing to showcase Microsoft Teams Room solutions and wireless microphone systems at InfoComm India 2025.
⚖️ Shure Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Shure Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Vice President of Business Development
[email protected] -
Vice President Of Engineering
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Vice President, Global Software[email protected]
⚔️ Shure Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Audio-Technica |
- Sennheiser |
- Jabra |
- Klipsch |
- NATIVE INSTRUMENTS |
- AKG |
- Tymphany |
- Listen Technologies |
- Wisdom Audio |
- VLSI Solution |
- Denon |
- Beats Electronics |
- Zound Industries |
- RODE |
- Bang & Olufsen
💼 Shure Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Bala Naveen C. has joined Shure as Associate Director - Data Architecture in the United States, previously Senior Data Architect at CPS Energy.
- Josh Blalock joined Shure as Director - Collaboration Ecosystem & Engagement in the United States, previously Chief Video Evangelist at Jabra.
- Shure is hiring a remote Senior Director, Strategic Alliances to lead global sales and partnerships with companies like Microsoft, Zoom, and Google.
🤝 Shure Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Shure and QSC discussed their new joint certified solution for Microsoft Teams, Zoom Rooms, and Google Meet, featuring the Shure MXA920 Ceiling Array Microphone and VisionSuite at InfoComm 2025.
- Gulf South Productions preps Shure's Axient Digital and ULXD systems for an upcoming show to ensure crystal-clear sound.
- Shure's Microflex Wireless Next2 system is being used at Siemens in Berlin for larger meetings due to its all-in-one design and integrated Dante audio interface.
📈 Shure Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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