Shure | Competitive Intelligence Profile
Shure is a leading manufacturer of audio products, specializing in microphones for live, touring, and studio applications. They also...
Shure is a leading manufacturer of audio products, specializing in microphones for live, touring, and studio applications. They also produce in-ear monitoring systems, sound isolating earphones, headphones, and audio and DJ cartridges. With over 95 years of experience, Shure is known for high-quality performance, reliability, and innovation in acoustics, wireless technology, and digital signal processing.
🛍️ Shure Product and Pricing Intelligence →
📅 Shure Event Participations →
⚖️ Shure Regulatory Intelligence →
👔 Shure Management and Leadership Team →
⚔️ Shure Alternatives and Competitors →
💼 Shure Hiring and Layoffs →
🤝 Shure Partnerships, Clients and Vendors →
📈 Shure Financial Performance, Fundraising, M&A →
🛍️ Shure Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Shure has expanded its product line by adding a new MXN-6 Networked Pendant Loudspeaker to its offerings.
- Shure has reduced its product offerings from 42 to 39 and introduced IntelliMix™ Room Kits and Microsoft Teams Rooms solutions, while increasing prices for some bundles.
- Shure announced the SLXD3 wireless transmitter as part of their Shure Survivors series, showcasing archived microphones with accurate sound.
📅 Shure Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Jacob Collier created an original song live using Shure equipment during their centennial celebration.
- On May 31, Shure showcased their microphones at the PALM Expo in India, highlighting their precision in capturing live music.
- Shure will host the Chicago Sitecore User Group event at their Niles headquarters on June 12, featuring a tour and expert presentations.
⚖️ Shure Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Shure UR2 and UR1 wireless transmitters are illegal to use because they can transmit in illegal frequencies.
- Shure, alongside two other audio equipment manufacturers, successfully concluded a legal case against a counterfeit network in China, resulting in the imprisonment of seven suspects and fines totaling $1.1 million.
- Shure updated its privacy policy on 21 May 2025 to include the Global Privacy Control (GPC) signal as a method for California residents to opt out of sales and sharing.
👔 Shure Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Vice President of Business Development
[email protected] -
Vice President Of Engineering
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Vice President, Global Software[email protected]
⚔️ Shure Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Audio-Technica |
- Sennheiser |
- Jabra |
- Klipsch |
- NATIVE INSTRUMENTS |
- AKG |
- Tymphany |
- Listen Technologies |
- Wisdom Audio |
- VLSI Solution |
- Denon |
- Beats Electronics |
- Zound Industries |
- RODE |
- Bang & Olufsen
💼 Shure Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Berna Asik Zibel has joined Shure as Associate Legal Director, Compliance in the Greater Nuremberg Metropolitan Area, previously serving as Senior Manager Global Trade Compliance at PUMA Group.
- Katie Lacy has joined Shure as Associate Director, Global HR Learning & Development, Organizational Change Management from her previous role as Director, Organizational Effectiveness at Slalom in the United States.
- Christine Wolnik, MBA has left Shure as Vice President Global Quality Operations & Metrology Engineering to join the Electronic Components Industry Association (ECIA) as Vice President of Industry Practices in the United States.
🤝 Shure Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Shure has partnered with Emmy-nominated filmmaker Emiliano Ruprah to capture wildlife audio in Mexico's Calakmul jungle.
- Shure is celebrating its 100th anniversary by partnering with The Church Studio and Michael Echart on a project honoring a century of audio innovation.
- Shure partners with Haivision to deliver broadcast-quality audio for mobile journalists, and congratulates the Grand Ole Opry on its 100th anniversary.
📈 Shure Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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