Shure | Competitive Intelligence Profile
Shure is a leading manufacturer of audio products, specializing in microphones for live, touring, and studio applications. They also...
Shure is a leading manufacturer of audio products, specializing in microphones for live, touring, and studio applications. They also produce in-ear monitoring systems, sound isolating earphones, headphones, and audio and DJ cartridges. With over 95 years of experience, Shure is known for high-quality performance, reliability, and innovation in acoustics, wireless technology, and digital signal processing.
🛍️ Shure Product and Pricing Intelligence →
📅 Shure Event Participations →
⚖️ Shure Regulatory Intelligence →
👔 Shure Management and Leadership Team →
⚔️ Shure Alternatives and Competitors →
💼 Shure Hiring and Layoffs →
🤝 Shure Partnerships, Clients and Vendors →
📈 Shure Financial Performance, Fundraising, M&A →
🛍️ Shure Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Shure updated its product listings, introducing new items like the MV7I Smart Microphone & Interface, AONIC 50 Gen 2 headphones certified for Microsoft Teams, AONIC 3 and 5 Sound Isolating Earphones, AONIC 40 Wireless Noise Cancelling Headphones, WH20 Dynamic Headset Microphone, VP83 Lenshopper camera mount microphone, WCM16 Headworn Vocal Microphone, and WL185M Low-Profile Cardioid Lavalier Microphone.
- Shure now offers laser-engraved personalization for microphones, allowing customers to add names, nicknames, or artistic names.
- Shure updated its ShurePlus PLAY app on Jul 18, 2025, adding a Sound Machine feature to enhance user experience.
📅 Shure Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Shure celebrated its 100th legacy of innovation at a partner summit and participated in InfoComm Asia.
- Shure celebrated its 100th anniversary with a special event at the Rose Shure Experience Centre in London, showcasing its audio innovation legacy and future direction.
- Shure celebrates its 100-year anniversary with a Battle of the Bands event at Plaza Live Orlando on August 16.
⚖️ Shure Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Shure updated its privacy policy on 21 May 2025 to include the Global Privacy Control (GPC) signal as a method for California residents to opt out of sales and sharing.
👔 Shure Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Vice President of Business Development
[email protected] -
Vice President Of Engineering
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Vice President, Global Software[email protected]
⚔️ Shure Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Audio-Technica |
- Sennheiser |
- Jabra |
- Klipsch |
- NATIVE INSTRUMENTS |
- AKG |
- Tymphany |
- Listen Technologies |
- Wisdom Audio |
- VLSI Solution |
- Denon |
- Beats Electronics |
- Zound Industries |
- RODE |
- Bang & Olufsen
💼 Shure Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Shure is hiring a remote Senior Director, Strategic Alliances to lead global sales and partnerships with companies like Microsoft, Zoom, and Google.
- Shure's VP and Chief Sales Officer Jose Rivas announced a job opening for a Senior Sales Director to expand operations in the Middle East, Africa, Asia, and the Pacific.
- Shure is hiring a Collaboration Ecosystem & Engagement Director in the United States.
🤝 Shure Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Shure and QSC discussed their new joint certified solution for Microsoft Teams, Zoom Rooms, and Google Meet, featuring the Shure MXA920 Ceiling Array Microphone and VisionSuite at InfoComm 2025.
- Shure has partnered with Q5X to offer durable and flexible bodypack transmitters for Axient Digital systems, targeting major sporting events.
- PPDS partnered with Shure on June 16, 2025, to offer full room audiovisual solutions for various environments, integrating Philips Professional Displays with Shure’s IntelliMix Room Kits.
📈 Shure Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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