Shure | Competitive Intelligence Profile
Shure is a leading manufacturer of audio products, specializing in microphones for live, touring, and studio applications. They also...
Shure is a leading manufacturer of audio products, specializing in microphones for live, touring, and studio applications. They also produce in-ear monitoring systems, sound isolating earphones, headphones, and audio and DJ cartridges. With over 95 years of experience, Shure is known for high-quality performance, reliability, and innovation in acoustics, wireless technology, and digital signal processing.
🛍️ Shure Product and Pricing Intelligence →
📅 Shure Event Participations →
⚖️ Shure Regulatory Intelligence →
👔 Shure Management and Leadership Team →
⚔️ Shure Alternatives and Competitors →
💼 Shure Hiring and Layoffs →
🤝 Shure Partnerships, Clients and Vendors →
📈 Shure Financial Performance, Fundraising, M&A →
🛍️ Shure Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Shure launched the Nexadyne dynamic microphone platform, Axient Digital PSM wireless in-ear monitoring system, MV7I microphone, Microflex loudspeaker portfolio, and Intellimix Room Kits for Microsoft Teams in 2025.
- Shure's new line with exclusive Revonic Dual-Engine transducer technology delivers cleaner sound, real presence, and less noise for various applications like bass drums and guitar amps, with a special promotion available.
- Shure started shipping the DCA901, an eight-channel array for broadcast audio.
📅 Shure Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Shure will reveal new products at ISE 2026 in Barcelona from February 3-6, focusing on enterprise-ready simplicity and future-ready technology.
- Shure will showcase enterprise-ready simplicity and future-ready technology at ISE 2026 from February 3-6 in Barcelona.
- Shure will host a live event on December 5 featuring a special guest showcasing the Nexadyne Series microphones.
⚖️ Shure Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Shure's Market Development Manager Ben Escobedo and Global Head of Spectrum and Regulatory Affairs Prakash Moorut advocated for new spectrum access for wireless microphones in meetings with the FCC, NTIA, and NSF, focusing on events like the 2026 FIFA World Cup and LA28 Olympics.
- Shure's Market Development Manager Ben Escobedo and colleagues from WMSA are in DC to discuss preserving RF spectrum for wireless microphones and securing new spectrum access, especially for events like the Super Bowl, World Cup, and LA 2028.
👔 Shure Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Vice President of Business Development
[email protected] -
Vice President Of Engineering
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Vice President, Global Software[email protected]
⚔️ Shure Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Audio-Technica |
- Sennheiser |
- Jabra |
- Klipsch |
- NATIVE INSTRUMENTS |
- AKG |
- Tymphany |
- Listen Technologies |
- Wisdom Audio |
- VLSI Solution |
- Denon |
- Beats Electronics |
- Zound Industries |
- RODE |
- Bang & Olufsen
💼 Shure Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Ekta Shetty joined Shure as Senior Sales Director - Asia Pacific, Middle East, Africa, Turkey & CIS in the United Arab Emirates, previously Director - Sales & Regional Marketing Asia Pacific & Middle East Africa at Barco.
- Shure appointed Ekta Shetty as Senior Sales Director for Africa, Middle East, India, Southeast Asia, and Pacific.
- Shure is hiring a National Sales Head for South Asia to lead its business in the region.
🤝 Shure Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Shure launched its partnership with Dicker Data for Conferencing and Collaboration with Microsoft at the Regatta event in Darling Harbour, as announced by Ekta Shetty, Senior Sales Director for Asia Pacific, Middle East, Africa, Turkey & CIS.
- Shure provided audio and wireless setup for five sold-out arena concerts with a major Danish pop artist in December.
- Shure provided RF equipment for Lord Huron's 2025 tour.
📈 Shure Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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