Shopify | Competitive Intelligence Profile

Shopify is a leading global commerce company that provides trusted tools to start, grow, market, and manage retail businesses of any size. With a platform engineered for reliability, Shopify enhances the shopping experience for consumers and powers millions of businesses in over 175 countries, including well-known brands like Allbirds, Gymshark, and PepsiCo.

🛍️ Shopify Product and Pricing News

• On March 5th, 2025, Teifi Digital, a Shopify Plus Partner, launched WorkMate, a Shopify extension designed to streamline inventory and retail management for bike shops.
• Babylist has successfully integrated Shopify POS at their new flagship store in Beverly Hills, enhancing their omnichannel strategy and improving customer satisfaction.
• GUGUshop.pl is transitioning from Shoper to Shopify to enhance preorders and collections.
• Shopify's Total Addressable Market has expanded significantly due to targeting new markets, cross-border e-commerce services, and partnerships like Amazon's 'Buy with Prime,' but this growth raises concerns about its high valuation.
• Shopify released a new theme called Stretch, designed for immersive shopping experiences, but faced last-minute image licensing issues.

• Shopify introduced a new analytics feature called the Recency, Frequency, and Monetary report to help identify high-value customers.
• Shopify Academy launched a new free course for developers to build integrations for Shopify checkout, focusing on metafields and Shopify Functions.
• Shopify launched a new learning path and Verified Skills exam on Shopify Academy to help developers customize POS experiences using UI extensions.

👔 Shopify CEO, Management and Leadership Team

• Kaz Nejatian

  
  Chief Operating Officer
  [email protected]

• Zuha Qazi

  
  Chief of Staff to CFO
  [email protected]

• Tia Silas

  
  Chief People Officer
  [email protected]

• Kate Royer

  
  Chief of Staff
  [email protected]

• Bobby Morrison

  
  Chief Revenue Officer
  [email protected]

• Stewart Jones

  
  Chief of Staff to the President, Shopify
  [email protected]

• Kyle Horne

  
  Shopify Engineer & Military Officer
  [email protected]

• Nikunj Suthar

  
  CEO • Sibyll Software Pvt. Ltd. • CTO • Webinopoly Inc. • Shopify Expert & Consultant • We need to change the way organizations talk, listen and share on the web.
  [email protected]

• Harley Finkelstein

  
  Shopify President
  [email protected]

• Josh Rice

  
  Vice President
  [email protected]

• Mattie Toia

  
  Vice President of Infrastructure
  [email protected]

• Derek Kan

  
  Vice President
  [email protected]

• Rukmani Subramanian

  
  Vice President, Revenue Operations
  [email protected]

• Tobias Lutke

  
  CEO, Shopify
  [email protected]

• Fidji Simo

  
  CEO and Chair
  [email protected]

• Liat Zakay

  
  CEO & Founder Donde Search (acquired by Shopify)
  [email protected]

• FODILULLAHI AGBOOLA

  
  Founder/CEO of Fluzonix
  undefined

• Stephany Nielsen

  
  Expansion Pack to Chief Financial Officer
  [email protected]

• Gustavo Velarde

  
  Office of the COO, Business Performance
  [email protected]

⚔️ Shopify Alternatives and Competitors

• BigCommerce
|
• Salesforce
|
• Oracle
|
• SAP
|
• eComchain
|
• Kibo
|
• Intershop
|
• Adobe
|
• Shift4Shop
|
• Squarespace
|
• Wix
|
• GoDaddy
|
• Hostinger
|
• Ecwid
|
• WooCommerce
|
• PrestaShop
|
• Square
|
• Big Cartel
|
• CoreCommerce
|
• Magento
|
• PinnacleCart

💼 Shopify Hiring and Layoffs

• Evan Brock has joined Shopify as Creative Director in the United States, previously holding a position at another company.
• Farhan Thawar, VP and Head of Engineering at Shopify, leads over 1,000 engineers and emphasizes a high-intensity culture with practices like pair programming.
• Judith van Dijk has joined Shopify as EMEA Marketing Director in the United Kingdom, previously serving as Fractional CMO at DJfan.
• Shopify is hiring experienced UX Designers for Staff and Sr. Staff roles in their Retail UX team, led by Design Lead Michael DeFazio.
• Natalia Salei has joined Shopify as a Senior Fraud Analyst in Canada, previously serving as Risk & Fraud Team Lead at Bally's Interactive.

• Keith Punches has left Shopify, where he served as Talent Attraction, Go-To-Market in the United States, to join Realtor.com as a Senior Technical Recruiter.
• Shopify is hiring Technical Support Specialists in Canada for a fully-remote position.
• Maria Faye Francisco has joined Shopify as a Partner Manager in the United States, previously working as a Partner Account Manager at Intuit.

🤖 Shopify Developer, Integration and Automation News

• Affirm has expanded its partnership with Shopify to become the exclusive pay-over-time provider for Shop Pay Instalments in the US and Canada, with plans to launch in the UK.
• Lady Gaga launched a headless store using Shopify with design by Yung Studio and build by Commerce-UI.
• Shopify partners with Operation HOPE to provide program grants and resources to selectees at Albany State University.
• Shopify powered the launch of Skims' NYC flagship store, created by Kim Kardashian.
• Shopify collaborated with Lisa, the owner of Haven, to revamp her women's tween clothing boutique website.

• Shopify improved its discount function performance by 6-7 times by switching from JavaScript to Rust.
• Typetheta London promotes Shopify as the platform for building new e-commerce stores in 2025.

📈 Shopify Financials, Fundraising and Valuation News

• Shopify's stock hit a new 52-week low after Senior Officer Harley Michael Finkelstein sold 1,711 shares.
• Shopify's B2B gross merchandise value surged by 132% in Q4 2024, with President Harley Finkelstein noting a record monthly GMV in November.
• Shopify has higher revenue and earnings than Dayforce and is considered more affordable with a lower price-to-earnings ratio.

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