Santander México | Competitive Intelligence Profile
Santander México is a financial group offering a wide range of banking products and services to individuals, businesses, and institutions...

Santander México is a financial group offering a wide range of banking products and services to individuals, businesses, and institutions across all states in Mexico. It caters to all socioeconomic segments with services including electronic banking, credit cards, insurance, loans, investments, and more. The group is committed to sustainability, long-term value creation for stakeholders, and investing in education as a key driver for social change and development in Mexico.
🛍️ Santander México Product and Pricing Intelligence →
📅 Santander México Event Participations →
⚖️ Santander México Regulatory Intelligence →
👔 Santander México Management and Leadership Team →
⚔️ Santander México Alternatives and Competitors →
💼 Santander México Hiring and Layoffs →
🤝 Santander México Partnerships, Clients and Vendors →
📈 Santander México Financial Performance, Fundraising, M&A →

🛍️ Santander México Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Santander México won Euromoney's 2025 Best Bank for Consumers award and was also named Best Bank and Best Bank for SMEs in Latin America, highlighting its leadership in corporate banking capital markets.
📅 Santander México Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Santander México announced AgroSetas as winners of the Sustainable Santander Challenge 2024 and invited participants for the 2025 edition.
⚖️ Santander México Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Santander México Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Managing Director
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Managing Director Customer Experience
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Managing Director
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Executive Director and Chief Information Officer
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CTO
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Directora de Estrategia FAS
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Managing Director
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Directora de Estrategias de Inversión
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Chief Executive Officer (DG)
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Director de Estrategia e Innovación de Producto
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Managing Director
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Director de Estrategia de Inversion
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Director jurídico
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CIO Profitability Director
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Director Jurídico de Banca de Empresas
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Directora General de Credito Hipotecario
⚔️ Santander México Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- JP Morgan |
- Bank of America |
- Wells Fargo |
- Citi |
- Scotiabank Chile |
- Banregio |
- Banco Azteca |
- Banco Santander Puerto Rico

💼 Santander México Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Erick Miguel Pérez joins Santander México as Regional Deputy Director Northwest Leasing Santander in Mexico, previously Gerente de Promoción at Masari Casa de Bolsa.
- Omar Magdaleno joins Santander México as Commercial Director of Mortgage Credit in Mexico, previously holding the position of Director Comercial de Crédito Hipotecario.
- Santander México will have Raquel Graciano Navarro, current HR director at Santander España, as its new HR head starting September 1.
🤝 Santander México Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Santander México partnered with Salud Digna to provide financial health training to over 11,600 employees, focusing on budgeting, saving, and credit use.
📈 Santander México Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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- VIB |
- HDBank |
- KASIKORNBANK |
- Sacombank |
- Mcredit |
- TNEX

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