Safelite | Competitive Intelligence Profile

Safelite is a leading auto glass company that has been providing windshield repair and replacement services since 1947. Based in...


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Safelite logo

Safelite is a leading auto glass company that has been providing windshield repair and replacement services since 1947. Based in Columbus, OH, the company specializes in advanced safety systems recalibration and offers a nationwide warranty on its services. Safelite is committed to delivering high-quality service and innovative solutions to ensure customer satisfaction and safety on the road.

Website
Headquarters
Columbus, OH
Size
10,001+ employees
Industry
Retail
Specialities
Advanced Safety Systems Recalibration, ADAS Recalibration, Auto glass replacement, Auto glass repair, Vehicle repair and maintenance, Nationwide warranty, Vehicle glass specialist

🛍️ Safelite Product and Pricing Intelligence →

📅 Safelite Event Participations →

⚖️ Safelite Regulatory Intelligence →

👔 Safelite Management and Leadership Team →

⚔️ Safelite Alternatives and Competitors →

💼 Safelite Hiring and Layoffs →

🤝 Safelite Partnerships, Clients and Vendors →

📈 Safelite Financial Performance, Fundraising, M&A →


🛍️ Safelite Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Safelite is now promoting flexible payment options with their 'FIX NOW. PAY LATER.' campaign, encouraging customers to get immediate service without upfront payment.
  • Safelite now offers flexible payment options with 'ARREGLE AHORA. PAGUE DESPUÉS.' encouraging customers to get the service they need immediately.
  • George Pack, Construction Manager at Safelite, checked out new projects in Connecticut including a new location in Rocky Hill and expansions in Manchester and Waterbury.


📅 Safelite Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • On May 27, 2025, Safelite's City Auto Glass Foundation sponsored a fishing tournament in Minnesota.
  • Safelite Solutions is a Silver sponsor for the CIECA CONNEX 2025 conference.
  • Safelite associates marched in the Stonewall Columbus Pride Parade in June, celebrating diversity and inclusion in their hometown.

⚖️ Safelite Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Safelite and Safelife Auto Glass may soon settle their trademark dispute, with Safelite alleging former employee Obed Alarquan founded Safelife while still at Safelite.
  • Safelite Fulfillment LLC faced a product liability lawsuit filed by Marilou Stewart in the U.S. District Court for the Northern District of Alabama on July 22, 2025.
  • The Independent Glass Association requested the FTC and DOJ to stop Safelite's alleged anti-competitive practices as State Farm's glass claims administrator, citing steering and limited shop displays.

👔 Safelite Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Safelite Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Monro
  • |
  • Dent Wizard
  • |
  • Gerber
  • |
  • glass.net
  • |
  • glassusa.com
  • |
  • autoglassnow.com
  • |
  • autoglassonly.com
  • |
  • Avis Budget Group
  • |
  • CarMax
  • |
  • O'Reilly Auto Parts
  • |
  • Amazon
  • |
  • Walmart
  • |
  • AutoZone
  • |
  • COOPER TIRE AND RUBBER CO.
  • |
  • Anders
  • |
  • Novus
  • |
  • Custom Glass
  • |
  • AGN
  • |
  • Glass Doctor
  • |
  • Ford Motor
  • |
  • Navistar
  • |
  • Bombardier, Inc


💼 Safelite Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Jake Campbell, Director of Fulfillment Operations at Safelite in the United States, left to join Arhaus as Vice President of Distribution.
  • Eric Gnagey, Assistant Vice President Information Technology at Safelite in United States, left to join The Judge Group as Vice President Solutions & Strategy.
  • Safelite is currently hiring for the position of AVP Client Pricing in the United States.


🤝 Safelite Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Safelite partners with WBNS-TV to offer free defensive driving courses for young drivers in central Ohio, with the next session on August 16.
  • Safelite repaired a rock chip in a windshield for free through a partnership with American Family Insurance in Wasilla.
  • State Farm switched from LYNX Services to Safelite Solutions as its third-party administrator for auto glass claims on July 1, sparking reports of alleged steering and communication issues.


📈 Safelite Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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