Safelite | Competitive Intelligence Profile

Safelite is a leading auto glass company that has been providing windshield repair and replacement services since 1947. Based in...


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Safelite logo

Safelite is a leading auto glass company that has been providing windshield repair and replacement services since 1947. Based in Columbus, OH, the company specializes in advanced safety systems recalibration and offers a nationwide warranty on its services. Safelite is committed to delivering high-quality service and innovative solutions to ensure customer satisfaction and safety on the road.

Website
Headquarters
Columbus, OH
Size
10,001+ employees
Industry
Retail
Specialities
Advanced Safety Systems Recalibration, ADAS Recalibration, Auto glass replacement, Auto glass repair, Vehicle repair and maintenance, Nationwide warranty, Vehicle glass specialist

🛍️ Safelite Product and Pricing Intelligence →

📅 Safelite Event Participations →

⚖️ Safelite Regulatory Intelligence →

👔 Safelite Management and Leadership Team →

⚔️ Safelite Alternatives and Competitors →

💼 Safelite Hiring and Layoffs →

🤝 Safelite Partnerships, Clients and Vendors →

📈 Safelite Financial Performance, Fundraising, M&A →

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🛍️ Safelite Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Safelite opened a new service shop at 1343 Cameron Avenue in Lewis Center.
  • Safelite added a new location in Fremont, California at 4420 Technology Dr.
  • Safelite offers fast mobile and in-shop windshield replacements on Main St in Longmont, CO, with a 1-hour drive-away time.


📅 Safelite Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Safelite Solutions is a Silver sponsor for the CIECA CONNEX 2025 conference.
  • Safelite-Boston will host a 300-person event at Fenway Park's 521 OVERLOOK venue on May 24th and continue its partnerships with the Boston Red Sox, Greater Boston Food Bank, and Foster Love.
  • Renee Cacchillo, President and CEO of Safelite, shared The Safelite Foundation's giving priorities and partnership with Foster Love at the Belron World Conference in Cape Town.

⚖️ Safelite Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • The Independent Auto Glass Association (IGA) filed an antitrust complaint against Safelite Group after State Farm announced it would switch to Safelite Solutions as its third-party administrator starting July 1.
  • A former Safelite employee, Kelly Key, has filed a proposed class action lawsuit against the company for allegedly imposing illegal tobacco surcharges on health insurance, claiming it violates ERISA's nondiscrimination provisions.
  • An Ohio federal court ruled that units of Zurich Insurance Group AG and Travelers Cos. must join a Chubb Ltd. insurer in covering legal defense costs for Safelite in a dispute with competing auto glass repair companies.

👔 Safelite Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Safelite Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Monro
  • |
  • Dent Wizard
  • |
  • Gerber
  • |
  • glass.net
  • |
  • glassusa.com
  • |
  • autoglassnow.com
  • |
  • autoglassonly.com
  • |
  • Avis Budget Group
  • |
  • CarMax
  • |
  • O'Reilly Auto Parts
  • |
  • Amazon
  • |
  • Walmart
  • |
  • AutoZone
  • |
  • COOPER TIRE AND RUBBER CO.
  • |
  • Anders
  • |
  • Novus
  • |
  • Custom Glass
  • |
  • AGN
  • |
  • Glass Doctor
  • |
  • Ford Motor
  • |
  • Navistar
  • |
  • Bombardier, Inc

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💼 Safelite Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Safelite is currently seeking a Head of Vehicle Technology Innovation and Testing in the United States.
  • Rich C. has joined Safelite as Senior Vice President Strategy in the United States, previously holding a position at another company.
  • Joey Graziano has left Safelite, where he served as Director of Supply Chain Finance, to join Nationwide as Financial Business Director in the United States.


🤝 Safelite Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Safelite has partnered with local schools like Ben Barber Innovation Academy and UTI to showcase career opportunities and attract top students.
  • Safelite is partnering with Pelotonia to raise funds for cancer research, with the Safelite Foundation covering registration fees and contributing $400 towards participants' fundraising goals.
  • Safelite partners with Shark Glass Recycling North America to recycle over 348,000 tons of windshields, aiming to increase their recycling rate to 95%.


📈 Safelite Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Safelite has acquired Premium Auto Glass to expand its auto glass repair services and enhance customer service and coverage.


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