Saab | Competitive Intelligence Profile
Saab is a leading global defense and security company headquartered in Stockholm, Sweden. It provides a wide range of products, services,...

Saab is a leading global defense and security company headquartered in Stockholm, Sweden. It provides a wide range of products, services, and solutions for military defense and civil security, including advanced systems in aeronautics, weapons, command and control, sensors, and underwater systems. With a workforce of 22,000 talented individuals, Saab is committed to creating a safer, more sustainable, and equitable world, serving governments, authorities, and corporations worldwide.
🛍️ Saab Product and Pricing Intelligence →
📅 Saab Event Participations →
⚖️ Saab Regulatory Intelligence →
👔 Saab Management and Leadership Team →
⚔️ Saab Alternatives and Competitors →
💼 Saab Hiring and Layoffs →
🤝 Saab Partnerships, Clients and Vendors →
📈 Saab Financial Performance, Fundraising, M&A →

🛍️ Saab Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Saab has increased its product stories count from 302 to 303 and total stories from 554 to 555, and announced the successful delivery of a live training system to the Polish Armed Forces on 5 Jun 2025, enhancing Poland's military readiness.
- Saab's Gripen E fighter jets, with the first of 60 expected this year, may receive enhanced electronic warfare capabilities as Sweden prioritizes their deployment amid urgent needs highlighted by the Ukraine conflict.
- Saab and Helsing integrated the AI 'Centaur' into a Gripen E fighter jet, enabling autonomous complex maneuvers in combat scenarios, as announced by Marcus Wandt, Saab's Chief Innovation Officer and test pilot.
📅 Saab Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Saab showcased its GlobalEye AEW&C solution at the Paris Air Show, highlighting its capabilities in situational awareness and threat detection.
- Saab's Senior Vice President and Head of Business Area Surveillance Carl-Johan Bergholm discussed the future of European defence at the Paris Air Forum.
- Micael Johansson, President and CEO of Saab, will participate in a fireside chat at the European Defence & Security Summit 2025 in Brussels.
⚖️ Saab Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Saab Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
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CEO
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President & CEO Saab
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CEO Saab Deutschland
[email protected]
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CEO Saab Saudi LLC
[email protected]
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Chief Executive Officer
[email protected]
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Chief Executive Officer
[email protected]
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President and CEO
[email protected]
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Director
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CEO
[email protected]
⚔️ Saab Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Subaru |
- Doncasters Group |
- Volvo Group Venture Capital |
- Ultra Electronics |
- Airbus |
- Lockheed Martin |
- Boeing |
- L3Harris |
- Indra |
- Dassault Aviation SA |
- BAE Systems |
- Atkins |
- ATI |
- Bombardier |
- Hindustan Aeronautics |
- Syntronic |
- Sozvezdie |
- Northrop Grumman |
- Raytheon |
- Thuro Metal Products |
- JETNET |
- Liberty Jet Management

💼 Saab Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- On 22 May 2025, Saab CEO Micael Johansson was elected President of the Aerospace, Security and Defence Industries Association of Europe (ASD).
- Saab's CEO Micael Johansson was elected President of the Aerospace, Security and Defence Industries Association of Europe (ASD) for a 2-year term starting June 15, 2025.
- Michael Johansson, CEO of Saab, is taking over as Chairman of the Aerospace, Security and Defence Industries Association of Europe.
🤝 Saab Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Saab, in collaboration with Helsing, announced the successful completion of the first three flights integrating Helsing’s Artificial Intelligence (AI) agent ‘Centaur’ into a Gripen E fighter jet on 11 Jun.
- Saab received an order from FMV for Giraffe 4A radar systems for the Swedish Armed Forces.
- Saab teamed up with General Atomics to develop a new unmanned early warning solution using MQ-9B for continuous medium-altitude surveillance.
📈 Saab Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- In June 2025, Saab updated its Revolving Credit Facility to SEK 6 billion with a five-year tenor and two one-year extension options, involving a group of 11 relationship banks, including new additions Deutsche Bank, Handelsbanken, and JP Morgan, while removing First Abu Dhabi Bank and adjusting the spelling of Crédit Agricole.
- Saab signed a new SEK 6 billion revolving credit facility with 11 banks on June 17.
- Saab released its Q1 Interim Report for 2025 on April 26, highlighting continued growth in a dynamic market.
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