Roofr | Competitive Intelligence Profile
Roofr is a comprehensive roofing software designed specifically for roofing businesses. It provides a suite of tools including CRM,...

Roofr is a comprehensive roofing software designed specifically for roofing businesses. It provides a suite of tools including CRM, instant estimates, roof measurement reports, project-winning proposals, invoicing, payments, and material ordering. The platform aims to streamline operations, allowing users to focus on growing their business rather than administrative tasks.
🛍️ Roofr Product and Pricing Intelligence →
📅 Roofr Event Participations →
⚖️ Roofr Regulatory Intelligence →
👔 Roofr Management and Leadership Team →
⚔️ Roofr Alternatives and Competitors →
💼 Roofr Hiring and Layoffs →
🤝 Roofr Partnerships, Clients and Vendors →
📈 Roofr Financial Performance, Fundraising, M&A →

🛍️ Roofr Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Roofr introduced a new inbox feature for text messaging and emailing automations to enhance customer communication.
- Roofr introduced July product updates focusing on smoother workflows, including stage blocking tasks to enforce quality control and streamline workflows.
- Roofr has updated its roof measurement reports to emphasize accuracy over the previous mention of a $13 price point, still promising delivery in as little as 2 hours.
📅 Roofr Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Roofr will be an official vendor at Win The Storm 2025 in Dallas, TX on August 20–22.
- Roofr hosts masterclasses to help roofing professionals improve efficiency and performance, as shared by Nolan Shultz, Co-Owner at Mast General Contracting.
- Roofr hosted a masterclass on August 8 featuring product manager Nate to showcase its new SMS and email automation features aimed at improving customer communication.
⚖️ Roofr Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Roofr Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected]
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Director Customer Support
[email protected]
⚔️ Roofr Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Jobber |
- FieldPulse |
- Housecall Pro |
- Leap |
- busybusy |
- Contractor+ |
- JobNimbus |
- AccuLynx |
- Commusoft |
- Zuper |
- Procore |
- Dataforma |
- Tensorflight |
- DIGSFACT |
- Pitch Gauge |
- Contractor Foreman |
- STACK |
- Orcatec |
- ServiceTitan |
- Smartsheet |
- Overhead Solutions |
- Matthews Roofing |
- Momentum Roofing |
- Stonewater Roofing |
- EagleView |
- RoofSnap |
- iRoofing |
- Synchroteam |
- SafetyCulture |
- Aurora Solar |
- Enerflo |
- MarketSharp |
- OpenSolar |
- Jobba |
- FCS Roofing Technologies |
- MF Dach |
- PVComplete

💼 Roofr Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Roofr has appointed Ryan O'Nell as the new Chief Revenue Officer, bringing over 20 years of experience from high-growth SaaS companies like GitLab.
- Timothy McKenna joins Roofr as Senior Director of Product Design in United States, previously Director of Product Design at SurveyMonkey.
- Roofr is hiring for multiple roles in Canada, the US, and internationally, including Customer Support, Engineering Team Lead, and Senior Product Manager, as posted by Danny Cho, Partnerships at Roofr, and Toni DesLauriers, Sr. Director of Talent Acquisition.
🤝 Roofr Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Roofr partners with QXO for a summer Food Truck Tour across the U.S. to showcase time-saving tools and offer free lunch, featuring presentations by Xanthe Garahy, Partner Marketing Manager at Roofr, from August 7-29.
- Roofr partners with QXO for a summer Food Truck Tour across the U.S., offering free lunch, swag, and tools for roofing businesses.
- Dynasty Roofing uses Roofr to streamline estimating, project tracking, and communication for efficient services.
📈 Roofr Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Roofr raised $23.5M in Series A+ funding, boosting growth and development.
- Roofr added TCV as a prominent investor and reduced open positions from 41 to 12.
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- FREENOW |
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