Roofr | Competitive Intelligence Profile
Roofr is a comprehensive roofing software designed specifically for roofing businesses. It provides a suite of tools including CRM,...

Roofr is a comprehensive roofing software designed specifically for roofing businesses. It provides a suite of tools including CRM, instant estimates, roof measurement reports, project-winning proposals, invoicing, payments, and material ordering. The platform aims to streamline operations, allowing users to focus on growing their business rather than administrative tasks.
🛍️ Roofr Product and Pricing Intelligence →
📅 Roofr Event Participations →
⚖️ Roofr Regulatory Intelligence →
👔 Roofr Management and Leadership Team →
⚔️ Roofr Alternatives and Competitors →
💼 Roofr Hiring and Layoffs →
🤝 Roofr Partnerships, Clients and Vendors →
📈 Roofr Financial Performance, Fundraising, M&A →

🛍️ Roofr Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Roofr added 'Calendar' to its product suite, expanding its all-in-one software offerings for roofing businesses.
- Roofr introduces material ordering and supplier quotes in one place, Q2 updates including smarter customer communication and customizable e-signatures, and platform fees to protect margins, alongside a Q2 product wrap-up masterclass.
- Roofr now allows texting proposals to homeowners, aiming to speed up opens and close more deals.
📅 Roofr Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Roofr hosts masterclasses to help roofing professionals improve efficiency and performance, as shared by Nolan Shultz, Co-Owner at Mast General Contracting.
- Roofr is announced as a Platinum Sponsor for RoofCON 2026, showcasing its sales platform that helps contractors with instant roof measurements and quotes.
- Roofr hosted a Masterclass on July 8 to showcase Q2 2025 product updates, including new payments platform fees and an updated measurements dashboard, featuring Pete, Mackensey from product marketing, and Nate.
⚖️ Roofr Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Roofr Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected]
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Director Customer Support
[email protected]
⚔️ Roofr Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Jobber |
- FieldPulse |
- Housecall Pro |
- Leap |
- busybusy |
- Contractor+ |
- JobNimbus |
- AccuLynx |
- Commusoft |
- Zuper |
- Procore |
- Dataforma |
- Tensorflight |
- DIGSFACT |
- Pitch Gauge |
- Contractor Foreman |
- STACK |
- Orcatec |
- ServiceTitan |
- Smartsheet |
- Overhead Solutions |
- Matthews Roofing |
- Momentum Roofing |
- Stonewater Roofing |
- EagleView |
- RoofSnap |
- iRoofing |
- Synchroteam |
- SafetyCulture |
- Aurora Solar |
- Enerflo |
- MarketSharp |
- OpenSolar |
- Jobba |
- FCS Roofing Technologies |
- MF Dach |
- PVComplete

💼 Roofr Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Roofr has appointed Ryan O'Nell as the new Chief Revenue Officer, bringing over 20 years of experience from high-growth SaaS companies like GitLab.
- Timothy McKenna joins Roofr as Senior Director of Product Design in United States, previously Director of Product Design at SurveyMonkey.
- Roofr is hiring for multiple Software Engineering roles as it continues to grow, backed by investors like YCombinator and TCV.
🤝 Roofr Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Dynasty Roofing uses Roofr to streamline estimating, project tracking, and communication for efficient services.
📈 Roofr Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Roofr raised $23.5M in Series A+ funding, boosting growth and development.
- Roofr added TCV as a prominent investor and reduced open positions from 41 to 12.
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