Rockstar Games | Competitive Intelligence Profile

Rockstar Games is a leading video game developer and publisher based in New York, known for creating and publishing some of the most...


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Rockstar Games is a leading video game developer and publisher based in New York, known for creating and publishing some of the most popular and critically acclaimed interactive entertainment, including the Grand Theft Auto and Red Dead series. The company is recognized for its commitment to quality and innovation in the gaming industry, offering a creative and challenging work environment for talented individuals.

Website
Headquarters
New York, New York
Size
1001-5000 employees
Industry
Computer Games
Specialities
video games

🛍️ Rockstar Games Product and Pricing Intelligence →

📅 Rockstar Games Event Participations →

⚖️ Rockstar Games Regulatory Intelligence →

👔 Rockstar Games Management and Leadership Team →

⚔️ Rockstar Games Alternatives and Competitors →

💼 Rockstar Games Hiring and Layoffs →

🤝 Rockstar Games Partnerships, Clients and Vendors →

📈 Rockstar Games Financial Performance, Fundraising, M&A →


🛍️ Rockstar Games Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Rockstar Games released a free Declasse Drift Walton L35 vehicle and Drift Tuning Upgrades for four more rides in GTA Online on August 14.
  • Rockstar Games launched a new Community Race Series in GTA Online featuring player-made tracks and offering 3X GTA$ and RP for the Steele 8 Way Madness Stunt Race.
  • Rockstar Games released a new multi-stripes livery for the Dewbauchee Rapid GT X sports car in GTA Online and offers 3x rewards on Madrazo contact missions and a new community race series this week.


📅 Rockstar Games Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Rockstar Games attended Gamescom 2025 with a closed booth but did not reveal any new games or projects.

⚖️ Rockstar Games Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Rockstar Games Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Rockstar Games Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Epic Games
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  • Activision Blizzard
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  • Blizzard Entertainment
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  • Ubisoft
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  • Naughty Dog
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  • Bethesda Softworks
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  • EA
  • |
  • Nintendo
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  • Valve
  • |
  • Square Enix
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  • Sega
  • |
  • KIXEYE
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  • Take-Two Interactive
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  • Riot Games
  • |
  • Fuzion


💼 Rockstar Games Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Andrameda Martinez joins Rockstar Games as Associate Director, Administration in United States, previously Senior Facilities Manager at NetEase Games.
  • Rockstar Games' Vice President of Audio Alastair MacGregor announced a job opening for a creative dialogue specialist to work on exciting projects.
  • Katy Andrews has joined Rockstar Games as Director, Publishing (Australia and New Zealand) from her previous role as Director, Social and Content Strategy at DDB Group Australia.


🤝 Rockstar Games Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Rockstar Games co-founder Dan Houser's company Absurd Ventures signed a deal with Smilegate to publish their new open world game.
  • Rockstar Games partners with Twitch to prepare for the GTA 6 launch, focusing initially on the single-player campaign.
  • Twitch’s Chief Monetization Officer Mike Minton revealed the platform is collaborating with Rockstar Games for the GTA 6 launch, focusing on a long-term strategy to maximize the game's success on Twitch.


📈 Rockstar Games Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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