Rentokil Initial | Competitive Intelligence Profile
Rentokil Initial plc is a global leader in pest control, hygiene, and well-being services, operating in 89 countries with around...
Rentokil Initial plc is a global leader in pest control, hygiene, and well-being services, operating in 89 countries with around 68,500 employees. The company offers a wide range of services including commercial and residential pest control, hygiene and wellbeing services, interior and exterior landscaping, and scenting services. Rentokil Initial is committed to protecting people from pest-borne diseases and enhancing lives through its services, while also focusing on sustainability and preserving the planet. The company is listed on the London Stock Exchange as part of the FTSE 100.
🛍️ Rentokil Initial Product and Pricing Intelligence →
📅 Rentokil Initial Event Participations →
⚖️ Rentokil Initial Regulatory Intelligence →
👔 Rentokil Initial Management and Leadership Team →
⚔️ Rentokil Initial Alternatives and Competitors →
💼 Rentokil Initial Hiring and Layoffs →
🤝 Rentokil Initial Partnerships, Clients and Vendors →
📈 Rentokil Initial Financial Performance, Fundraising, M&A →
🛍️ Rentokil Initial Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Rentokil Initial introduced a non-toxic Lizard Glue Sheet Trap for effective lizard control in sensitive environments like food facilities and hospitals.
- Rentokil Initial launched EcoCatch Wasps, a wasp-monitoring solution for outdoor locations that uses a scientifically proven mechanism to attract and capture wasps.
- Rentokil Initial celebrated its 100th anniversary with a centenary event at the House of Commons on August 8.
📅 Rentokil Initial Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Rentokil Initial hosted Joseph Goetz and Racheal Goetz from Beyond Pest Services for a session on using dogs and eDNA for pest detection.
⚖️ Rentokil Initial Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Rentokil Initial Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Managing Director
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Chief Executive Officer[email protected]
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Managing Director Vietnam[email protected]
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Managing Director[email protected]
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Managing Director[email protected]
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Managing Director[email protected]
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Non Executive Director[email protected]
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Managing Director[email protected]
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Managing Director
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Managing Director
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Managing Director[email protected]
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CFO Europe[email protected]
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Chief Financial Officer[email protected]
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Group Chief Financial Officer
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Managing Director[email protected]
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Non Executive Director[email protected]
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Managing Director[email protected]
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Managing Director[email protected]
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Sector Managing Director[email protected]
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Regional Managing Director
⚔️ Rentokil Initial Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Ecolab |
- Terminix |
- Orkin |
- Pestshield |
- LBS Group |
- Housekeep |
- Rollins |
- WPP |
- 4imprint Group |
- Herald |
- Resolute Mining |
- Ocean Wilsons |
- PayPoint |
- Sabre Demolition |
- Versatech Products |
- AG Pest Management |
- Europest Environmental Services |
- Sacle |
- A J Blosenski |
- Recycling Express |
- Fisher and Son Company |
- Trip.com Group |
- IQVIA |
- Corpay |
- CGI Group |
- Toast |
- Aercap
💼 Rentokil Initial Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- David, a Non-Executive Director at Rentokil Initial, has expanded his financial and US market expertise with additional roles as a Non-Executive Director at several Nasdaq entities, highlighting his broad experience in financial markets.
- Rentokil Initial hired a Head of Science & Innovation in Crawley to lead product development and innovation sessions, aligning activities with sector needs.
- Rentokil Initial is hiring a Customer Development Executive in Macao SAR.
🤝 Rentokil Initial Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Rentokil Initial Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Rentokil Initial reported a 28% drop in net income to UK£164.0m and a profit margin decrease to 4.9% in the first half of 2025, with EPS missing analyst expectations by 18%.
- Rentokil Initial's shares surged 9.1% to GBX 377.98 on August 4, 2025, with a 30% increase in trading volume, after Deutsche Bank raised its target price to GBX 435 and insider Sally Johnson bought 3,567 shares at GBX 351 each.
- Rentokil Initial shares rose 11% as its North America business showed signs of turnaround, keeping 2025 guidance unchanged.
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