Plaid | Competitive Intelligence Profile
Plaid is a data network that powers the tools millions of people rely on to live a healthier financial life. It enables companies...

Plaid is a data network that powers the tools millions of people rely on to live a healthier financial life. It enables companies to build fintech solutions by facilitating the connection between users' financial accounts and various apps and services. Founded in 2013 and headquartered in San Francisco, Plaid works with thousands of companies, including major banks and fintech apps like Venmo and SoFi, covering over 12,000 financial institutions across the US, Canada, UK, and Europe.
Website
Headquarters
San Francisco , California
Size
501-1000 employees
Industry
Software Development
🛍️ Plaid Product and Pricing News →
👔 Plaid CEO, Management and Leadership Team →
⚔️ Plaid Alternatives and Competitors →
💼 Plaid Hiring and Layoffs →
🤖 Plaid Developer, Integration and Automation News →
📈 Plaid Financials, Fundraising and Valuation News →


🛍️ Plaid Product and Pricing News
- Plaid is introducing new features to simplify the use of open finance data for AI developers.
- MoneyBot5000 launched a new Spending Tracker powered by Plaid to provide users with real-time, automated insights into their spending.
- Plaid introduced a shared services chargeback model called Split Billing, allowing companies to track and allocate their Plaid spend across business units with centralized contracting, as announced by Maggie Bouscaren, Head of Pricing at Plaid.
- Plaid introduced new features for account verification, allowing users to configure Auth and Identity Match rules directly in the dashboard.
- Plaid enables borrowers to connect their wallets and Web2 financial data to unlock credit in DeFi, CEX, and banking without collateral through a point-to-pool credit protocol by 3Jane.
- Plaid has integrated with a platform to enable instant bank connections for cryptonative borrowers across over 12,000 U.S. financial institutions.
- Plaid is exploring the integration of the Model Context Protocol (MCP) to enhance AI-driven interactions between financial apps and bank accounts, potentially improving operational workflows.
- Plaid showcased a billboard in Times Square to emphasize its role beyond fintech app connections, highlighting its impact on over half of banked Americans' financial lives.
👔 Plaid CEO, Management and Leadership Team
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CLO l Board Director l Former CFPB Dep Director
[email protected]
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Co-Founder
[email protected]
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Co-Founder / CEO
[email protected]
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Chief People Officer
[email protected]
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Chief Strategy Officer
[email protected]
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Chief Financial Officer
[email protected]
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Chief of Staff
[email protected]
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President
[email protected]
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COO
[email protected]
⚔️ Plaid Alternatives and Competitors
- MX |
- Finicity |
- Envestnet Yodlee |
- Aeropay |
- Finix |
- Nymbus |
- Bud |
- Solaris |
- Druo |
- Ndgit |
- ASA |
- Bond |
- Fabrick |
- TrueLayer |
- Stripe Connect |
- Galileo Financial Technologies |
- Akoya |
- Synapse |
- N26 |
- Codat |
- Xignite |
- Varo Bank


💼 Plaid Hiring and Layoffs
- Plaid is currently seeking a Gaming Licensing Specialist in the United States.
- Plaid is currently hiring a Business Systems Analyst, HR in the United States.
- Plaid's Lifecycle Marketing role is crucial for driving customer engagement and retention by scaling automated programs and enhancing audience segmentation to support growth.
🤖 Plaid Developer, Integration and Automation News
- Plaid showcased a billboard in Times Square last week to highlight its role in enhancing financial services for over half of banked Americans, facilitated by a partnership with Brex.
- Plaid is using Google's Notebook LM for new hire onboarding, industry and product training, and digesting complex information.
📈 Plaid Financials, Fundraising and Valuation News
- Plaid raised $575M led by Franklin Templeton and others to address employee tax obligations and provide liquidity, following a year of significant growth and product expansion.
- Plaid announced raising approximately $575 million led by Franklin Templeton, with participation from Fidelity, NEA, and Ribbit Capital, to address employee tax withholding obligations and provide liquidity.
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