Pinjam Yuk | Competitive Intelligence Profile
Pinjam Yuk is a leading Indonesian fintech company specializing in personal loans and productive loans. Established in 2018, it provides...

Pinjam Yuk is a leading Indonesian fintech company specializing in personal loans and productive loans. Established in 2018, it provides innovative financial solutions to individuals and businesses, verified by OJK and a member of AFPI. The company aims to empower clients to overcome financial challenges and achieve their goals.
🛍️ Pinjam Yuk Product and Pricing Intelligence →
📅 Pinjam Yuk Event Participations →
⚖️ Pinjam Yuk Regulatory Intelligence →
👔 Pinjam Yuk Management and Leadership Team →
⚔️ Pinjam Yuk Alternatives and Competitors →
💼 Pinjam Yuk Hiring and Layoffs →
🤝 Pinjam Yuk Partnerships, Clients and Vendors →
📈 Pinjam Yuk Financial Performance, Fundraising, M&A →


🛍️ Pinjam Yuk Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Pinjam Yuk now allows users to pay installments using e-wallets like DANA and QRIS, in addition to bank transfers and Alfamart.
- Pinjam Yuk now allows users to choose how to receive their OTP code via SMS, WhatsApp, or direct phone call for easier and faster login.
- Pinjam Yuk, one of the largest fintech companies in Indonesia, offers online loans without BI Checking and operates in 50 cities.
📅 Pinjam Yuk Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Pinjam Yuk held an outing event on February 21-22, 2025, to celebrate their 7th anniversary and strengthen team spirit.
- On March 21, Pinjam Yuk collaborated with Pusat Penerbangan TNI AD to host a Ramadan event providing meals and donations to orphans and students at Rumah Yatim & Pesantren Ruhama.
⚖️ Pinjam Yuk Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- In May 2025, OJK revoked the license of Pinjam Yuk along with four other legal lending apps.
- Pinjam Yuk, a fintech app monitored by OJK, assures users that it does not share personal data outside agreed terms, though exceptions may occur for legal or debt collection purposes.
👔 Pinjam Yuk Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Pinjam Yuk Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 Pinjam Yuk Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Pinjam Yuk is hiring a CEO assistant.
🤝 Pinjam Yuk Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Pinjam Yuk Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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