Akulaku | Competitive Intelligence Profile

Akulaku is a leading fintech company in Southeast Asia, providing digital banking, financing, investment, and insurance brokerage...


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Akulaku is a leading fintech company in Southeast Asia, providing digital banking, financing, investment, and insurance brokerage services. The company aims to meet the financial needs of underserved customers through innovative technologies and a range of services including a virtual credit card, e-commerce platform, and mobile digital banking. Akulaku's mission is to serve 50 million users by 2025.

Website
Size
1001-5000 employees
Industry
Financial Services

🛍️ Akulaku Product and Pricing Intelligence →

📅 Akulaku Event Participations →

⚖️ Akulaku Regulatory Intelligence →

👔 Akulaku Management and Leadership Team →

⚔️ Akulaku Alternatives and Competitors →

💼 Akulaku Hiring and Layoffs →

🤝 Akulaku Partnerships, Clients and Vendors →

📈 Akulaku Financial Performance, Fundraising, M&A →


🛍️ Akulaku Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Akulaku Indonesia announced the upcoming launch of Infinix Hot 60i on its platform.
  • Akulaku offers loans above Rp1 million with a 2.6% monthly interest rate for a 30-day term and charges a 6% administration fee on loans of Rp500,000 or Rp1 million with no interest.
  • Akulaku will soon offer the POCO F7, as announced in a promotional post.


📅 Akulaku Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Akulaku's President Director Perry Barman Slangor led a financial literacy seminar for hundreds of Yogyakarta MSMEs on June 29, emphasizing digital era financial management.
  • Perry Barman Slangor, CEO of Akulaku Finance Indonesia, will speak at Future Finance in Jakarta 2025.
  • Akulaku Finance collaborates with BPD HIPMI DIY to offer a financial literacy and digital marketing seminar in Yogyakarta, featuring Lily Yuniawati (Offline Sales Manager at Akulaku Finance) and other speakers.

⚖️ Akulaku Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • On May 24, 2025, Akulaku Finance clarified during a seminar in Samarinda that it is not an online lending service but a consumer financing company under OJK supervision, distinct from Akulaku.

👔 Akulaku Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Akulaku Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

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  • Sezzle
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  • Shinhan Indonesia Bank
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  • Home Credit Indonesia
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  • Bank Negara Indonesia
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  • Yup
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  • Fundbox
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  • TangBull
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  • Manager.one
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  • Novus Fintech
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  • Validus Capital
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  • Cashrewards
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  • jne.co.id
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  • trello.com
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  • cekaja.com
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  • homecredit.co.id
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  • Kitabeli


💼 Akulaku Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Leandro Carpio has left Akulaku as Head of Business Development in Calabarzon, Philippines to join Atome as Vice President of Business Development.


🤝 Akulaku Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Akulaku partnered with the Yogyakarta City Government to educate local MSMEs on digital financing and financial management at a seminar on June 28, 2025.
  • Akulaku Finance is a service provider for TikTok PayLater, offering credit limits up to Rp25 million.
  • On May 26, 2025, Akulaku Finance Indonesia collaborated with the Samarinda City Government to enhance financial literacy for local MSMEs through a seminar featuring insights from Nicolas Tjahja, Head of BNPL Online, and social media influencer Gais Andrew.


📈 Akulaku Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Bank Neo Commerce, owned by Akulaku Group, saw its assets decrease by 3.91% year-on-year to Rp18.17 trillion in Q1 2025 due to a 9.58% drop in credit distribution.
  • Akulaku's digital bank reduced its impairment expenses by about 43.2% year-over-year to Rp 244.87 billion.
  • Akulaku Finance Indonesia's CFO Aan Setiadi stated that the company's paylater NPF levels remain controlled, with risk mitigation strategies based on user data and behavior.


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