Persona | Competitive Intelligence Profile
Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The...
Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The company provides a flexible identity infrastructure that helps businesses manage KYC (Know Your Customer), AML (Anti-Money Laundering), and KYB (Know Your Business) programs, as well as combat fraud and streamline user onboarding. Persona's platform automates the collection, verification, and management of sensitive personal information, enabling organizations to securely verify user identities across various industries.
🛍️ Persona Product and Pricing Intelligence →
📅 Persona Event Participations →
⚖️ Persona Regulatory Intelligence →
👔 Persona Management and Leadership Team →
⚔️ Persona Alternatives and Competitors →
💼 Persona Hiring and Layoffs →
🤝 Persona Partnerships, Clients and Vendors →
📈 Persona Financial Performance, Fundraising, M&A →
🛍️ Persona Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Persona updated its workforce identity verification solution to focus on mitigating candidate fraud, and expanded integration support for leading IAM platforms and business tools.
- Persona added 'Business fraud prevention' and 'Workforce IDV' to their use cases and expanded their industry focus to include 'Financial institutions' and 'Higher education'.
- Persona announced a direct integration with Cisco Duo to enhance identity verification and defend against social engineering attacks.
📅 Persona Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Persona invites Trust & Safety leaders to a VIP dinner in SF to build meaningful connections.
- Persona is mentioned as a participant in the Identiverse 2025 event focused on digital identity integrity and AI-powered identity fraud.
- Persona is co-sponsoring the 'Stable NYC - Stablecon Opening Happy Hour' event on May 28.
⚖️ Persona Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Persona caused identity verification issues for PandaDoc on June 12, 2025, leading to a 13-hour outage resolved by switching to alternative verification methods.
👔 Persona Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Sr. Director of Revenue Operations
[email protected] -
Founder
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Co-Founder & CTO[email protected]
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Co-Founder & CEO[email protected]
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Co-Founder, Coatue Management[email protected]
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COO[email protected]
⚔️ Persona Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Onfido |
- Jumio Identity Verification |
- Lightico |
- Trulioo |
- Sumsub |
- Incode |
- IDnow |
- Digital Onboarding |
- Facephi |
- Dotfile |
- Prove Identity |
- HyperVerge |
- Veriff |
- Socure |
- Sift |
- Berbix |
- Okta |
- OneLogin |
- Stytch |
- Kisi |
- Genea access control |
- 1Password
💼 Persona Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Persona's talent team, led by Head of Talent Natalie (Gavello) Disraeli, is rapidly expanding to enhance their unique hiring experience.
- Persona is currently hiring a Product Analyst, Data Products in the United States.
- Persona is currently hiring a Product Partnerships Manager in the United States.
🤝 Persona Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Persona collaborates with Yardstik to create an integrated product for verifying workers and assessing risk simultaneously.
- Persona partnered with Yardstik to combine identity verification and background checks into a single solution, announced by Sasha Dobrolioubov, Head of Partnerships & BD at Persona.
- Persona partnered with Yardstik to integrate identity verification and background checks into a single workflow for faster, frictionless worker onboarding.
📈 Persona Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Founders Fund co-led Persona's $200M Series D funding round to address identity challenges in an AI-driven world.
- Persona raised $200M in a funding round led by Founders Fund and Ribbit Capital, with continued support from Coatue.
- Persona raised $200M in a Series D round to enhance its identity verification platform, achieving a $2B valuation.
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