Persona | Competitive Intelligence Profile
Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The...
Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The company provides a flexible identity infrastructure that helps businesses manage KYC (Know Your Customer), AML (Anti-Money Laundering), and KYB (Know Your Business) programs, as well as combat fraud and streamline user onboarding. Persona's platform automates the collection, verification, and management of sensitive personal information, enabling organizations to securely verify user identities across various industries.
🛍️ Persona Product and Pricing Intelligence →
📅 Persona Event Participations →
⚖️ Persona Regulatory Intelligence →
👔 Persona Management and Leadership Team →
⚔️ Persona Alternatives and Competitors →
💼 Persona Hiring and Layoffs →
🤝 Persona Partnerships, Clients and Vendors →
📈 Persona Financial Performance, Fundraising, M&A →
🛍️ Persona Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Persona launched Connect at Money20/20 USA on October 23, 2025, enabling organizations to securely share and reuse verified identity data while preserving compliance and user consent.
- Persona's Product Manager Gigi Boehringer announced on October 21 that the company is focusing on online credibility in the KYB space with its new suite.
- Persona now offers multimodal intelligence and portrait matching to enhance the accuracy and speed of AML watchlist screening.
📅 Persona Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Persona will host events including a happy hour with Mastercard Identity, a takeover of CHICA, and a dinner with Bridge at Money20/20 from October 22-24.
- Persona's COO Christie Kim will speak at Money20/20 on October 21 with David Chachanko and Bridge's Lee Bagan about risk, trust, and identity in crypto.
- Andrew DiMattina, a digital identity and financial crime technology expert, invites people to visit Persona's booth at Money20/20 in Las Vegas to discuss identity, fraud prevention, or compliance strategies.
⚖️ Persona Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Persona joined CTIA as a new member on October 16.
- Persona's identity platform earned FedRAMP Authorized status and is listed on the FedRAMP marketplace.
- Persona's identity platform earned FedRAMP Authorized status and achieved FedRAMP Ready status at the Moderate Impact level.
👔 Persona Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Sr. Director of Revenue Operations
[email protected] -
Founder
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Co-Founder & CTO[email protected]
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Co-Founder & CEO[email protected]
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Co-Founder, Coatue Management[email protected]
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COO[email protected]
⚔️ Persona Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Onfido |
- Jumio Identity Verification |
- Lightico |
- Trulioo |
- Sumsub |
- Incode |
- IDnow |
- Digital Onboarding |
- Facephi |
- Dotfile |
- Prove Identity |
- HyperVerge |
- Veriff |
- Socure |
- Sift |
- Berbix |
- Okta |
- OneLogin |
- Stytch |
- Kisi |
- Genea access control |
- 1Password
💼 Persona Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- David Stirling left Persona as a Product Design Intern in the United States to become President at UW Blueprint.
- Persona's VP of Partnerships Sasha Dobrolioubov announced on October 23 that the company is hiring a Senior Manager for Product Partnerships to expand its integration and partner ecosystem.
- Persona is hiring a Product Partnerships, Senior Manager in the United States to scale integration partnerships and open new business lines.
🤝 Persona Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Persona now highlights partnerships with Coursera for global user base scaling and academic integrity, Square Capital for PPP loan verification, Lime for international compliance, Brex for automated ID verification in over 100 countries, Branch for automating 98% of identity verification, Coffee Meets Bagel for faster user verification, and Okta for integrating identity verification into workflows.
- OpenAI started using Persona for its identity verification system.
- Persona partners with Duo to offer identity verification for helpdesk, enrollment, and account recovery, with Alpha expected by fall 2025.
📈 Persona Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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