Persona | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights
Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The...
Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The company provides a flexible identity infrastructure that helps businesses manage KYC (Know Your Customer), AML (Anti-Money Laundering), and KYB (Know Your Business) programs, as well as combat fraud and streamline user onboarding. Persona's platform automates the collection, verification, and management of sensitive personal information, enabling organizations to securely verify user identities across various industries.
Website
Headquarters
San Francisco, California
Size
201-500 employees
Industry
Software Development
Specialities
Identity, Security, Compliance, PII, KYC, AML, Fraud, Verification, KYB
🛍️ Persona Product and Pricing News →
👔 Persona CEO, Management and Leadership Team →
⚔️ Persona Alternatives and Competitors →
💼 Persona Hiring and Layoffs →
🤖 Persona Developer, Integration and Automation News →
📈 Persona Financials, Fundraising and Valuation News →
🛍️ Persona Product and Pricing News
- Persona's age assurance solution now includes government ID verification, AI-based selfie age estimation, and has been certified to meet ACCS 1:2020 Level 2 requirements with a mean absolute error of 1.4 to 1.7 years.
- Persona is enhancing its platform to combat fraud during business onboarding.
- Persona launched a new KYB solution to help businesses detect and prevent business fraud, including impersonation and complex fraud rings.
- Persona's solutions now support an online prescription service for healthcare compliance, Newton for fraud investigation, and Preply for global tutor network expansion.
- Zro Bank now uses Persona's Serpro integration to increase conversion, save 60 hours weekly, and prevent fraud.
- On February 4, 2025, Persona introduced new report types for Business Associated Person and Business Registrations, and added an expires-at attribute to Inquiries.
- Persona has introduced enhancements to detect AI-based face spoofs, replacing previous content about their ranking in the Gartner report.
- On January 22, 2025, Persona announced major improvements in its AI-based face spoof detection, enhancing its ability to combat a 50x surge in deepfakes and block over 75 million fraud attempts in 2024.
👔 Persona CEO, Management and Leadership Team
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Sr. Director of Revenue Operations
[email protected] -
Founder
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Co-Founder & CTO[email protected]
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Co-Founder & CEO[email protected]
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Co-Founder, Coatue Management[email protected]
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COO[email protected]
⚔️ Persona Alternatives and Competitors
- Onfido |
- Jumio Identity Verification |
- Lightico |
- Trulioo |
- Sumsub |
- Incode |
- IDnow |
- Digital Onboarding |
- Facephi |
- Dotfile |
- Prove Identity |
- HyperVerge |
- Veriff |
- Socure |
- Sift |
- Berbix |
- Okta |
- OneLogin |
- Stytch |
- Kisi |
- Genea access control |
- 1Password
💼 Persona Hiring and Layoffs
- Will Wilkinson has joined Persona as the Director of Government Affairs in the United States, previously serving as the Head of Policy at TBD.
- Persona is currently hiring a GTM Strategist in the United States.
- Persona is hiring an Engineering Manager for their Databases Infrastructure team to drive growth and success, as announced by Malav Bhavsar from Persona's engineering team on March 19, 2025.
- Persona is currently hiring for the position of Account Executive, Commercial in the United States.
- Persona is expanding its team with over 40 open roles across various departments, emphasizing a supportive and inclusive work culture.
- Persona is currently hiring for the position of Enterprise Solutions Engineer in the United States.
- Persona is currently hiring an Account Based Marketing Manager in the United States.
- Persona is hiring an Associate Creative Director to join their brand studio, as announced by Mike Hu, Design at Persona, on February 20, 2025.
🤖 Persona Developer, Integration and Automation News
- 6LOCK and ZRO Bank are new partners leveraging Persona's identity verification system to enhance security and efficiency.
- Persona is now supporting Preply in automating identity verification to expand its global tutor network and 6Lock in reducing wire fraud exposure with its secure payments platform.
- AngelList and an online prescription service have partnered with Persona to enhance their KYC and healthcare compliance processes, respectively, while Instacart uses Persona for efficient shopper onboarding and reverification.
- ZRO Bank, Lime, and Branch have recently partnered with Persona to enhance conversion, compliance, and automation in their operations.
- Remote and K Health have adopted Persona for international KYC automation and healthcare system integration, respectively.
- Coursera partners with Persona to scale its global user base and ensure academic integrity, while Newton reduces fraud investigation time to one day using Persona's tool, and Preply automates identity verification to expand its tutor network.
- Persona now partners with K Health for patient verification, 6lock for reducing wire fraud, and Zro Bank for increasing conversion and preventing fraud.
- Persona now supports Instacart in onboarding and reverifying shoppers, OpenAI in screening millions of users monthly, and Outdoorsy in identity verification for a P2P marketplace.
📈 Persona Financials, Fundraising and Valuation News
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