Persona | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights
Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The...
Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The company provides a flexible identity infrastructure that helps businesses manage KYC (Know Your Customer), AML (Anti-Money Laundering), and KYB (Know Your Business) programs, as well as combat fraud and streamline user onboarding. Persona's platform automates the collection, verification, and management of sensitive personal information, enabling organizations to securely verify user identities across various industries.
Website
Headquarters
San Francisco, California
Size
201-500 employees
Industry
Software Development
Specialities
Identity, Security, Compliance, PII, KYC, AML, Fraud, Verification, KYB
🛍️ Persona Product and Pricing News →
👔 Persona CEO, Management and Leadership Team →
⚔️ Persona Alternatives and Competitors →
💼 Persona Hiring and Layoffs →
🤖 Persona Developer, Integration and Automation News →
📈 Persona Financials, Fundraising and Valuation News →
🛍️ Persona Product and Pricing News
- Persona shifts focus from UK Online Safety Act to compliance strategies for 2025 and introduces Know Your Employee (KYE) processes for fraud control.
- Persona's platform now supports 6Lock's secure payments to reduce wire fraud and Zro Bank's operations to save 60 hours weekly and prevent fraud.
- Persona updated its seller verification process to include compliance checks before issuing taxation documents.
- Persona's age assurance solution now includes government ID verification, AI-based selfie age estimation, and has been certified to meet ACCS 1:2020 Level 2 requirements with a mean absolute error of 1.4 to 1.7 years.
- Persona is enhancing its platform to combat fraud during business onboarding.
- Persona launched a new KYB solution to help businesses detect and prevent business fraud, including impersonation and complex fraud rings.
- Persona's solutions now support an online prescription service for healthcare compliance, Newton for fraud investigation, and Preply for global tutor network expansion.
- Zro Bank now uses Persona's Serpro integration to increase conversion, save 60 hours weekly, and prevent fraud.
👔 Persona CEO, Management and Leadership Team
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Sr. Director of Revenue Operations
[email protected] -
Founder
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Co-Founder & CTO[email protected]
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Co-Founder & CEO[email protected]
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Co-Founder, Coatue Management[email protected]
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COO[email protected]
⚔️ Persona Alternatives and Competitors
- Onfido |
- Jumio Identity Verification |
- Lightico |
- Trulioo |
- Sumsub |
- Incode |
- IDnow |
- Digital Onboarding |
- Facephi |
- Dotfile |
- Prove Identity |
- HyperVerge |
- Veriff |
- Socure |
- Sift |
- Berbix |
- Okta |
- OneLogin |
- Stytch |
- Kisi |
- Genea access control |
- 1Password
💼 Persona Hiring and Layoffs
- Persona's talent team, led by Head of Talent Natalie (Gavello) Disraeli, is rapidly expanding to enhance their unique hiring experience.
- Will Wilkinson has joined Persona as the Director of Government Affairs in the United States, previously serving as the Head of Policy at TBD.
- Persona is currently hiring a GTM Strategist in the United States.
- Cindy L. has joined Persona as an Engagement Manager in the United States, previously serving as a Senior Engagement Manager - GenAI at Scale AI.
- Sakshi Kumar has joined Persona as an Engagement Manager in the United States, previously working as a Manager at Bain & Company.
- Persona is currently hiring a Customer Support Engineer in Ireland.
- Persona is hiring an Engineering Manager for their Databases Infrastructure team to drive growth and success, as announced by Malav Bhavsar from Persona's engineering team on March 19, 2025.
- Persona is currently hiring for the position of Account Executive, Commercial in the United States.
🤖 Persona Developer, Integration and Automation News
- YouTube is testing a new online verification system with Persona, allowing creators to verify their accounts faster using a government-issued ID and facial scan.
- Okta is integrating with Persona to enhance secure user onboarding with identity verification.
- Persona's new partnerships with 6LOCK and ZRO Bank enhance fraud prevention and conversion rates, while Branch now integrates KYB and KYC for faster business onboarding.
- 6LOCK and ZRO Bank are new partners leveraging Persona's identity verification system to enhance security and efficiency.
- Persona is now supporting Preply in automating identity verification to expand its global tutor network and 6Lock in reducing wire fraud exposure with its secure payments platform.
- AngelList and an online prescription service have partnered with Persona to enhance their KYC and healthcare compliance processes, respectively, while Instacart uses Persona for efficient shopper onboarding and reverification.
- ZRO Bank, Lime, and Branch have recently partnered with Persona to enhance conversion, compliance, and automation in their operations.
- Remote and K Health have adopted Persona for international KYC automation and healthcare system integration, respectively.
📈 Persona Financials, Fundraising and Valuation News
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