Persona | Competitive Intelligence Profile
Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The...
Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The company provides a flexible identity infrastructure that helps businesses manage KYC (Know Your Customer), AML (Anti-Money Laundering), and KYB (Know Your Business) programs, as well as combat fraud and streamline user onboarding. Persona's platform automates the collection, verification, and management of sensitive personal information, enabling organizations to securely verify user identities across various industries.
🛍️ Persona Product and Pricing Intelligence →
📅 Persona Event Participations →
⚖️ Persona Regulatory Intelligence →
👔 Persona Management and Leadership Team →
⚔️ Persona Alternatives and Competitors →
💼 Persona Hiring and Layoffs →
🤝 Persona Partnerships, Clients and Vendors →
📈 Persona Financial Performance, Fundraising, M&A →
🛍️ Persona Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Persona now offers insights on detecting fraud rings, combating AI-generated selfies in verification, and understanding AI phishing attacks to protect businesses.
- Persona started performing age verification for Reddit users in the UK on July 14 using selfies or government ID photos.
- Persona updated its Digital Identity Basics training to focus on key concepts and regulations, replacing previous content about history, and expanded its Persona Basics collection from 3 to 5 items.
📅 Persona Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Persona will sponsor the Stablecoin Conference 2025 in Mexico City on August 27-28.
- Persona hosted a crypto leaders dinner in SF with attendees from Coinbase, BitGo, and others, and plans another in NYC with Circle, Block, and more.
- Persona will participate in Stablecoin 2025 in Mexico City on August 27-28, MRC San Diego 2025 on September 8-10, and Token2049 in Singapore on October 1-2, showcasing their identity solutions at these global events.
⚖️ Persona Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Persona caused identity verification issues for PandaDoc on June 12, 2025, leading to a 13-hour outage resolved by switching to alternative verification methods.
- Persona joined TechNetUpdate as a new member company on June 20.
- Persona highlights the importance of complying with the UK's ECCTA identity verification rules effective fall 2025, offering tools for businesses to meet these requirements.
👔 Persona Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Sr. Director of Revenue Operations
[email protected] -
Founder
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Co-Founder & CTO[email protected]
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Co-Founder & CEO[email protected]
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Co-Founder, Coatue Management[email protected]
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COO[email protected]
⚔️ Persona Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Onfido |
- Jumio Identity Verification |
- Lightico |
- Trulioo |
- Sumsub |
- Incode |
- IDnow |
- Digital Onboarding |
- Facephi |
- Dotfile |
- Prove Identity |
- HyperVerge |
- Veriff |
- Socure |
- Sift |
- Berbix |
- Okta |
- OneLogin |
- Stytch |
- Kisi |
- Genea access control |
- 1Password
💼 Persona Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Persona is hiring a Software Engineer, Resilience in the United States to enhance performance and scalability, reflecting a strategic focus on building a new Resilience Engineering function.
- Persona is hiring a Customer Insights Analyst in the United States.
- Max Brodsky joined Persona as an Enterprise Account Executive to help businesses balance risk and conversion with their identity platform.
🤝 Persona Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Persona now highlights partnerships with Coursera for global user base scaling and academic integrity, Square Capital for PPP loan verification, Lime for international compliance, Brex for automated ID verification in over 100 countries, Branch for automating 98% of identity verification, Coffee Meets Bagel for faster user verification, and Okta for integrating identity verification into workflows.
- OpenAI started using Persona for its identity verification system.
- Persona partners with Duo to offer identity verification for helpdesk, enrollment, and account recovery, with Alpha expected by fall 2025.
📈 Persona Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Persona's valuation increased from $1.5 billion to $2 billion, indicating significant growth.
- Persona's salary ranges from £73,302 per year for Sales to £200,351 for Software Engineers, with a median of £136,826.
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