Organigram | Competitive Intelligence Profile
Organigram is a Canadian cannabis company founded in 2013, headquartered in Toronto with operations in Moncton, Winnipeg, and Lac-Supérieur....
Organigram is a Canadian cannabis company founded in 2013, headquartered in Toronto with operations in Moncton, Winnipeg, and Lac-Supérieur. It is a licensed producer focused on high-quality indoor-grown cannabis for adult recreational consumers across Canada and the Yukon, with brands including Edison, SHRED, Monjour, Laurentian Cannabis, Holy Mountain, Big Bag O'Buds, Tremblant Cannabis, and Trailblazer. The company is publicly listed on NASDAQ and TSX, participates in both Canadian and international markets, and emphasizes innovation, quality, sustainability, and medical marijuana production.
🛍️ Organigram Product and Pricing Intelligence →
📅 Organigram Event Participations →
⚖️ Organigram Regulatory Intelligence →
👔 Organigram Management and Leadership Team →
⚔️ Organigram Alternatives and Competitors →
💼 Organigram Hiring and Layoffs →
🤝 Organigram Partnerships, Clients and Vendors →
📈 Organigram Financial Performance, Fundraising, M&A →
🛍️ Organigram Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Organigram showcased its Winnipeg facility to Kristianne Dechant, CEO of the Liquor, Gaming & Cannabis Authority of Manitoba, and Natasha H., VP of Operations, highlighting its scale, automation, and precision in edibles and beverages.
📅 Organigram Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Organigram Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Organigram's Director of Public Affairs, Cameron Bishop, advocates for a single national digital excise stamp to reduce costs and trade barriers in the legal cannabis sector.
👔 Organigram Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Organigram Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 Organigram Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Organigram is hiring a Director of Sales Planning in Toronto to lead its sales planning cycle across Canada, reporting to the Senior Vice President of Sales.
🤝 Organigram Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Organigram Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Organigram reported strong year-over-year growth and maintained the #1 market share position in Canadian cannabis in its Q1 FY26 results.
- Organigram reported a Q1 2026 EPS of -$0.02, missing estimates by $0.01, and revenue of $63.54 million, missing by $9.61 million, during an earnings call on February 10.
- Organigram reported strong year-over-year growth in its first quarter fiscal 2026 results, supported by Canadian leadership and growing international sales, with gross revenue of $97.3 million, a 46% increase, and improved gross margin.
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