Optery | Competitive Intelligence Profile
Optery is a leading provider of personal data protection services, specializing in the removal of sensitive information from the...
Optery is a leading provider of personal data protection services, specializing in the removal of sensitive information from the internet. The company offers advanced data broker removal software that helps individuals and businesses opt out of data brokers that trade in personal information. With features like automated scans, detailed reporting, and tools for self-service removal, Optery empowers users to safeguard their privacy against threats such as identity theft and phishing. Recognized for its excellence in the field, Optery has received multiple awards for its innovative solutions.
🛍️ Optery Product and Pricing Intelligence →
📅 Optery Event Participations →
⚖️ Optery Regulatory Intelligence →
👔 Optery Management and Leadership Team →
⚔️ Optery Alternatives and Competitors →
💼 Optery Hiring and Layoffs →
🤝 Optery Partnerships, Clients and Vendors →
📈 Optery Financial Performance, Fundraising, M&A →
🛍️ Optery Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Optery expanded its data broker coverage from 625+ to 635+ data brokers.
- A security leader expanded Optery's personal data removal beyond executives to a targeted group of higher-risk users, reflecting a broader trend of organizations moving beyond executive-only protection.
- Optery appears as a sponsor on a podcast episode about anxiety and the nervous system with Psychiatric Nurse Practitioner and Neurovana Calm founder Tauna Young and host Furkhan Dandia.
📅 Optery Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Optery showcases its Optery for Business at GSX in Atlanta at Booth 4319 on September 15, showing it removes dozens more exposed profiles per person on average than other employee data removal services.
- Optery is giving live demos of Optery for Business, its employee personal data removal tool, at Booth 4319 in the First-Time Exhibitors Pavilion during GSX in Atlanta on September 14 to help organizations prevent social engineering, account takeover, and physical threats.
- Optery will give live demos at Booth 4319 in the First-Time Exhibitors Pavilion at the Global Security Exchange in Atlanta on September 14-16, promoting Optery for Business employee personal data removal and promo code EV168 for a free Expo Hall Pass or $100 off an All-Access Pass.
⚖️ Optery Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Optery Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO & Founder
[email protected]
⚔️ Optery Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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- Doppel |
- Privacy Bee |
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💼 Optery Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Karthik Ramesh joined Optery as CISO and VP of IT & Security in January 2026, bringing 16 years of corporate IT and security experience and a personal motivation from surviving identity fraud.
- Optery General Counsel and VP of Legal Ambar Chavez, a former consumer protection prosecutor, now shapes the company's privacy product and handles legal matters including data broker interactions.
- Optery profiled Ambar Chavez, General Counsel and VP of Legal, highlighting her background in consumer protection, privacy, and emerging technology.
🤝 Optery Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Optery won a contract with a district attorney's office to provide personal data removal for deputy district attorneys, delivering broader coverage, faster removals, and stronger first-month adoption than the previous vendor.
📈 Optery Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Surfshark acquired a majority stake in Optery, a US-based data removal company that deletes personal information from search results, data brokers, and people-search sites, on September 8.
- Optery has joined the Surfshark Group, with CEO Lawrence Gentilello staying on and the company continuing to operate as a standalone business.
- Surfshark Group acquired Optery, a personal data removal software platform, on September 8.
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