Optery | Competitive Intelligence Profile
Optery is a leading provider of personal data protection services, specializing in the removal of sensitive information from the...

Optery is a leading provider of personal data protection services, specializing in the removal of sensitive information from the internet. The company offers advanced data broker removal software that helps individuals and businesses opt out of data brokers that trade in personal information. With features like automated scans, detailed reporting, and tools for self-service removal, Optery empowers users to safeguard their privacy against threats such as identity theft and phishing. Recognized for its excellence in the field, Optery has received multiple awards for its innovative solutions.
🛍️ Optery Product and Pricing Intelligence →
📅 Optery Event Participations →
⚖️ Optery Regulatory Intelligence →
👔 Optery Management and Leadership Team →
⚔️ Optery Alternatives and Competitors →
💼 Optery Hiring and Layoffs →
🤝 Optery Partnerships, Clients and Vendors →
📈 Optery Financial Performance, Fundraising, M&A →

🛍️ Optery Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Optery has updated its risk reduction services to include protection against ransomware attacks, and enhanced its opt-out technology with AI and machine learning for automated data removal.
- Optery has expanded its support for Address Confidentiality and Safety Programs to include California, Connecticut, Texas, Utah, and Virginia, with plans to add Colorado next.
- Optery launched an open-source directory of over 610 data brokers with opt-out links and guides, offering a free scanning service to help users find where their personal data is exposed.
📅 Optery Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Optery is sponsoring an event at SPIN San Francisco on April 30th during RSAC 2025.
- Optery will co-sponsor the Passwordless Party at RSAC2025 on April 30 in San Francisco.
- Optery will showcase a live demo at booth N-6467 during RSAC 2025 to demonstrate how they can reduce risks for phishing and other PII-based threats.
⚖️ Optery Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Optery Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO & Founder
[email protected]
⚔️ Optery Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Recorded Future |
- Guardz |
- Agency |
- ZeroFox |
- PhishLabs |
- Doppel |
- Privacy Bee |
- Red Points |
- Incogni |
- joindeleteme |
- Kanary |
- Source Defense |
- Keeper Security |
- SharePass |
- Consentric |
- Removaly |
- EasyOptOuts |
- Have I Been Sold? |
- Be a Deletist |
- Have I Been Pwned |
- Hacksy by Decoded |
- OneTrust |
- TrustArc

💼 Optery Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Optery is currently seeking a VP of Finance & Operations in the United States.
- Optery is currently seeking a Senior Software Engineer - Automation Team (Node.js, Tech Lead) based in the United States.
- Optery is currently hiring a Full Stack Developer - (Node.js) in Paraguay.
🤝 Optery Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Optery Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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