Obramax | Competitive Intelligence Profile
Obramax is recognized as the first wholesale-retail (atacarejo) of construction materials in Brazil, aiming to be a reliable partner...
Obramax is recognized as the first wholesale-retail (atacarejo) of construction materials in Brazil, aiming to be a reliable partner for professionals and consumers by saving time, energy, and money in small to medium-sized construction projects, renovations, and maintenance, whether commercial or residential. It operates under the Bricoman brand in several countries and is part of the Adeo Group, which is among the world's largest retailers in the construction sector. Obramax is also noted for its positive work culture, being ranked as the 3rd best retail company to work for in Brazil.
🛍️ Obramax Product and Pricing Intelligence →
📅 Obramax Event Participations →
⚖️ Obramax Regulatory Intelligence →
👔 Obramax Management and Leadership Team →
⚔️ Obramax Alternatives and Competitors →
💼 Obramax Hiring and Layoffs →
🤝 Obramax Partnerships, Clients and Vendors →
📈 Obramax Financial Performance, Fundraising, M&A →
🛍️ Obramax Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Obramax launched Drive da Construção in Cariacica, offering a faster way to buy basic construction materials directly from your vehicle.
- Obramax now offers biomass products at its Jacarepaguá store in Rio de Janeiro.
- Obramax presented a market study briefing for opening its first store in Minas Gerais on August 21.
📅 Obramax Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Obramax launched its Heavy Renovation Fair from August 14 to September 14, offering professional-quality construction materials at competitive prices.
- Obramax hosted a Tools Week - Professional Academy event where professionals and industry experts gathered to learn and share ideas.
- Obramax launched a tools fair in Piracicaba, offering unbeatable prices and immediate availability on electric tools from top brands.
⚖️ Obramax Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Obramax Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CIO
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CEO & co-founder
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Chief Financial Officer
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CFO
undefined⚔️ Obramax Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Leroy Merlin |
- ADEO |
- C&C Casa e Construção |
- Mercado Livre Brasil |
- Kimberly-Clark |
- DaVita |
- telhanorte.com.br |
- sodimac.com.br |
- amoedo.com
💼 Obramax Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Obramax has updated its leadership team, adding Michael Reins as Diretor Geral and Carlos Michel de Araujo and Eduardo Jacó as Diretor de Loja, while Rosiane Luna, Max Araujo, and Ricardo Araujo de Lima are no longer listed in these roles.
- Obramax updated its team with Karina Batistelli and Alexandre Martins as new Directors of Store, replacing Max Araujo and Ricardo Araujo de Lima.
- Obramax opened job positions in Marketing, Supply Chain, and Human Resources on August 5.
🤝 Obramax Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Obramax replaced SAT Fiscal with NFC-e in its São Paulo stores starting July 16, offering digital receipts via email, website registration, or in-store service.
📈 Obramax Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Obramax presented its Q2 2025 results and aligned objectives for the next quarter, focusing on improving results and achieving new goals.
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