Notion | Competitive Intelligence Profile
Notion is a software development company based in San Francisco, California, that offers a connected workspace for documentation,...

Notion is a software development company based in San Francisco, California, that offers a connected workspace for documentation, project management, and knowledge sharing. It integrates various work tools into a customizable platform, allowing teams to create and manage their workflows efficiently. Notion aims to empower users to shape their tools and enhance collaboration through a flexible and user-friendly interface.
🛍️ Notion Product and Pricing Intelligence →
📅 Notion Event Participations →
⚖️ Notion Regulatory Intelligence →
👔 Notion Management and Leadership Team →
⚔️ Notion Alternatives and Competitors →
💼 Notion Hiring and Layoffs →
🤝 Notion Partnerships, Clients and Vendors →
📈 Notion Financial Performance, Fundraising, M&A →

🛍️ Notion Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Notion introduced Feed View, allowing users to turn any database into a scrollable feed for easier scanning, commenting, and updating.
- Notion introduced Feed View on June 20, allowing users to turn any database into a scrollable feed for easier scanning, commenting, and updating.
- Notion introduced an AI Autofill property to help users create engaging content hooks.
📅 Notion Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Notion will host its flagship event in San Francisco on September 18, featuring guest Alan Kay, whose vision inspired Notion's user-friendly software design.
- Notion is hosting a networking event on June 23 in Tokyo to discuss its AI-first transformation and career opportunities.
- Erica Anderson, CRO at Notion, participated in a panel discussion during NYC TECH WEEK by a16z, focusing on building thoughtful software at scale.
⚖️ Notion Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Notion Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Revenue Officer (CRO)
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CFO
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Chief of Staff, Security
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Infantry Officer
⚔️ Notion Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Smartsheet |
- monday.com |
- Asana |
- Trello |
- Wrike |
- Airtable |
- ClickUp |
- Workfront |
- Scrintal |
- Obsidian |
- Microsoft Loop |
- Microsoft OneNote |
- acreom |
- Craft |
- Coda |
- Tana |
- Capacities |
- Slite |
- Confluence |
- Jira |
- Upbase |
- Slab |
- Bloomfire

💼 Notion Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Notion appointed Katy Shields as their new Chief Product Officer, bringing experience from DoorDash, VSCO, Google X, and Waymo.
- Sai Nithya Konduru has left Notion as a Campus Leader in the United States to become the President at Rutgers Women in Computer Science.
- Max Schoening, previously leading product/design at Magic AI Labs and GitHub, is now reimagining AI/workflows at Notion.
🤝 Notion Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Notion has partnered with Tractor Ventures to offer perks to their startup portfolio and is used internally by Tractor.
- Notion's CFO Rama Katkar says they use Ramp for AI in finance.
- Parloa, a fast-growing AI startup in Europe, moved all their teams into Notion, achieving 5× growth and 50% less spent on software.
📈 Notion Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Notion's global rank improved to 302 with 131.19M visits in May 2025, showing a 14.63% increase from April, and its core audience shifted with the United States at 14.86% and Japan at 10.02% of traffic.
- Notion's salary ranges from £53,984 per year for a Human Resources in India to £340,628 for a Software Engineer in the United States.
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